Gordon Beattie: Marketing Minute
Big brands can be change resistant and slow to react. Forget size, agility is what counts.
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60 Folgen
No One Cares What You Achieve In Life
No one, except those who really love you, cares what you achieve in life. Yet so many of us strive to please families, friends, neighbours and people we don't even know.
You Don't Have To Be Massive To Dominate Your Market
Market domination is the battle cry of many brands. It's a powerful strategy for brands operating in large and international markets.
Big Brands Own The Street
Hot Ideas Wither And Die When They're Allowed To Get Cold
Next time you get a great idea - work on it. Obsession is what turns a great idea into a dream come true.
Two Out Of Three Consumers Think CEOs Should Be On Social Media
Social media is where it all happens, yet only 40% of company CEOs are active on social sites.
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