Gordon Beattie: Marketing Minute

No one, except those who really love you, cares what you achieve in life. Yet so many of us strive to please families, friends, neighbours and people we don't even know.

Market domination is the battle cry of many brands. It's a powerful strategy for brands operating in large and international markets.

Big brands can be change resistant and slow to react. Forget size, agility is what counts.

Next time you get a great idea - work on it. Obsession is what turns a great idea into a dream come true.

Social media is where it all happens, yet only 40% of company CEOs are active on social sites.