
Inside Fashion Marketing by Zalando Marketing Services
Podcast von Zalando Marketing Services GmbH
Retail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Consultancy, as she shares insights from partners and internal experts—while also exploring collaborations beyond Zalando. Tune in for bite-sized insights on how to future-proof your retail media strategy and drive lasting success–brought to you by Zalando Partner Marketing Services, Zalando’s 360-degree marketing unit. Find us at https://partner.zalando.com/services/marketing
Kostenlos testen für 30 Tage
4,99 € / Monat nach der Testphase.Jederzeit kündbar.
Alle Folgen
52 Folgen
Step into the piazza of possibilities with Chiara Grimoldi, Senior Marketing Manager at VF, with a focus on the iconic brand, Vans, as she joins Heike Lari to unpack Vans’ bold collaboration with Zalando’s “What do I wear?” campaign. From Sarah Jessica Parker swapping shoes to the Gen-Z style feed that took over a reimagined piazza — discover how authenticity, culture, and creativity shaped this standout moment in fashion marketing.

Watch our first ever video podcast episode which was recorded live. We had the pleasure of hosting Emma Helsloot, Co-founder of the Women in Retail Media Collective, and some of their members on the 22nd floor of our Zalando office, with Berlin stretching out beneath us and the sun as the ultimate paid actor of the day. Join us for an inspiring talk where Emma and Heike tackled industry challenges, the need for stronger female representation, and personal career milestones that shaped their journeys.

Kicking off a new podcast season with a lot of exciting firsts! Meet our new podcast host, Heike Lari, Director Partner Marketing & Consultancy at Zalando Partner Marketing Services, as she takes over from Andreas Antrup and unveils an expanded vision for the podcast. We’ll continue bringing you insights from partners and experts but will now also explore the full spectrum of retail media—including collaborations beyond Zalando. Tune in for fresh perspectives, new voices, and the future of retail media!

We dive into Tommy Hilfiger’s recent “My Team” campaign, with Jasmin Bolouri, Director of Marketing for Europe West at PVH, joining Andreas for the last show of this season. Jasmin shares insider perspectives on the creative vision, execution, and strategy behind the campaign, offering a unique lens into how iconic brands stay relevant in today’s fast-paced world of fashion. Read more here [http://https://partner.zalando.com/partnership/partnerstories/tommy-hilfiger].

We've updated our product offering to bring you marketing services and tools that are even more customer-centric. Wondering what that means for brands like yours? Today, Andreas chats with Jamie Bacon, Marketplace Director at Brooks, to see how they've been working together with us to gather insights into their audience and approach their marketing strategy in a more holistic, full-funnel way. And by the way! We have a new website, check out everything you need to know about your partnership with us here [https://partner.zalando.com/services/marketing].
Kostenlos testen für 30 Tage
4,99 € / Monat nach der Testphase.Jederzeit kündbar.
Exklusive Podcasts
Werbefrei
Alle frei verfügbaren Podcasts
Hörbücher
20 Stunden / Monat