Maker Mixtapes

Marc Thomas on Launching Creative Marketing Campaigns

You need to do boring marketing. However you cut it, it still works. But Marc Thomas, Senior Growth Marketer and Podia, threw me a caveat: If everyone is doing the same thing—and sounding the same—then how the hell are you supposed to differentiate? Well, Marc helped me answer this question in this episode of Maker Mixtapes. You'll learn: - What Marc learned marketing a product nobody wanted - How he’s powering creative content creation here on LinkedIn - As well as the creative campaigns he’s advocating for over at Podia - How to use his “Rinse & Repeat” framework to create unique narratives - A tongue-in-cheek marketing campaign that never saw the light of day And boatloads more. Follow Marc on LinkedIn: https://www.linkedin.com/in/iammarcthomas/ And on his website: https://www.positivehuman.co/

Danielle Messler on Transforming Events into Evergreen Content

Danielle Messler is the Head of Marketing at Founderpath, a finance platform that offers non-dilutive capital to SaaS startups who want more flexibility when growing and going all-in on their businesses. In this episode, Danielle shares the methodology she's built to transform events into evergreen content. You'll learn: - How to bring together thousands of your ICP under one roof - The content frameworks that actually engage - Ways to avoid making your events "stale and boring" - Methods of spinning your event content into evergreen assets - Why Founderpath uses events as a brand-building tool And much more! Enjoy.

Zoe Hartsfield on Executive Branding, Personalization, and Buyer Psychology

Zoe Hartsfield leads evangelism and influencer marketing at Apollo.io, a sales platform building the go-to end-to-end tool for all things prospecting and lead sourcing. In this conversation, we don’t waste any time jumping into practical, tactical, and actionable nuggets. We cover everything from the importance of personalization in all aspects of messaging and outreach, and why making your customer the hero of the stories you share are a key component to strengthening your brand narrative. Zoe also shares her approach to building personal and executive branding programs to establish engaged audiences and credibility—an approach that opens up a world of opportunities for bringing together your community and building trust with them. There’s a whole host of nuggets dropped throughout this episode, many of which tie back to buyer psychology. A critical principle for marketing no matter what playbook you read from. - Follow Zoe on LinkedIn: https://www.linkedin.com/in/zoehart/ - Check out Apollo: www.apollo.io

Tom Hunt on B2B Podcast Processes, Premise, and Building Authority

Tom Hunt is the founder of Fame, a done-for-you agency that helps B2B brands produce, promote, and generate new business from their podcasts. In this episode, Tom candidly shares his entrepreneurial journey and, generously, his entire podcasting strategy. He shares how he comes up with the premise for an effective B2B podcast, finding your unique edge, leveraging guest influence, and the importance of community building. His methods of differentiating content and using podcasts as a platform for thought leadership is a solid playbook for anyone looking to build a podcast. One that builds influence, generates new business, and gains you and your brand “Fame”. Enjoy!

Eric Doty on Content as a Brand Impression, Automation, and Personal Branding

Eric Doty is the Content Lead at Dock. In this episode, Eric shares his entire system for running organic growth and demand generation as a one-man content band. Eric shares how he sources and manages the best writers, why quality standards are imperative to compete in 2024 and beyond, and why, now more than ever, marketers must prioritize business results by covering the basics before experimenting with new creative applications to content.