More Than A Brand

The Importance of Marketing and Conversion Funnels in Business Growth

In this episode, host Lindsay Tramel-Jones sits down to explore the essence of identity beyond titles and roles with Eightx CEO, Matt Putra. Matt reflects on his journey from aspiring NBA player to becoming the CEO of EightX, a company specializing in fractional CFO services. He shares poignant moments from his childhood, including the impact of his grandfather’s death, which initially inspired him to pursue a career in medicine. However, after a year of pre-med studies, he realized that the long educational path wasn’t for him and decided to venture into the workforce instead. Through candid conversations, Matt emphasizes the importance of feeling significant in different aspects of life, whether as a parent, partner, or professional. Join us for an insightful discussion on dreams, identity, and the pursuit of importance. Get to know more about Matt and his company at: https://eightx.co/ Follow Fierceified on Linkedin at: https://www.linkedin.com/company/fierceified-agency Learn more about our services: https://fierceified.agency/ Mentioned in this episode: Intro to More Than A Brand Thanks For Listening

The R.I.S.E. Method: Revolutionizing Customer Experience with FlowLab

Automate to Elevate: How Flow Lab is Revolutionizing Customer Journey Audits In this episode of More Than a Brand, host Lindsay Tramel-Jones reveals how she transformed her labor-intensive customer journey audits into an automated SaaS product called FlowLab. She walks through her journey from manually conducting audits that took up to 10 hours, to identifying common patterns, and finally, creating a diagnostic tool that leverages AI to provide actionable insights in minutes. Lindsay introduces her RISE methodology (Research, Innovate, Strategize, and Evolve), which forms the backbone of Flow Lab, allowing service providers to identify and fix revenue leaks efficiently. This episode is a valuable listen for service providers looking to productize their expertise and optimize their customer journeys. 00:00 Introduction and Personal Story 01:40 The Problem with Manual Audits 04:51 The RISE Method Framework 06:27 Automating the Research Phase 07:35 Building Flow Lab 09:06 Flow Lab in Action 13:36 Lessons Learned and Advice 15:25 Conclusion and Launch Announcement Get access to FlowLab at https://flowlab.fierceified.agency/ and used code FOUNDERS50 before August 31, 2025 to get 50% off the first 6 months. Follow us on Instagram @fierceifeid.agency

The Art of Retention: Ken Rapp on Keeping Customers Hooked

The Art of Post-Sale Customer Engagement with Ken Rapp In this episode of More Than a Brand podcast, host Lindsay Tramel-Jones interviews Ken Rapp, the co-founder of Blustream. The discussion revolves around the importance of post-sale product experiences and how Blustream helps brands transform their customers into loyal advocates. Ken shares insights on Blustream’s journey from creating sensors for guitars to developing sophisticated customer engagement solutions. The conversation also delves into Ken's personal interests, such as playing guitar and water skiing, adding a personal touch to the entrepreneurial dialogue. Ken emphasizes the use of AI cautiously to enhance personalized customer journeys and highlights the significant impact of customer retention and referrals on a business's success. 00:00 Introduction to More Than a Brand Podcast 00:42 Meet Ken Rap: Co-Founder of Blustream 01:08 Ken's Personal Story and Interests 02:30 Understanding Blustream's Mission 09:04 The Role of AI in Customer Engagement 14:23 The Genesis of Blustream 20:17 Final Thoughts and Contact Information 23:18 Closing Remarks and Social Media Learn more about Blustream at: https://blustream.io/ Visit our website at https://fierceified.agency/ Join The FlowLab Waitlist: https://fierceified.myflodesk.com/flowlab

AI and Empathy: Stephen Sakachs on Revolutionizing Marketing

In this episode, we dive into a conversation with Stephen Sachs, founder of Zero Company and co-founder of AICMO. Stephen discusses the essence of his identity beyond titles, emphasizing the importance of empathy and love in our systems. He introduces The Bliss Method, which stands for "build love into scalable systems," and shares his vision of transforming random acts of kindness into a more systematic approach that fosters continuous empathy and compassion. Stephen reflects on the natural maturation process of empathy and how it evolves as we grow, encouraging listeners to integrate love into their personal and professional lives. Join us for an inspiring discussion on building a more empathetic world. [00:00:38] Systems of love in marketing. [00:09:10] Emotional connection in marketing. [00:14:23] Higher purpose in business. [00:16:22] AI and marketing integration. [00:21:53] Marketing for small businesses. [00:27:17] Normal vs. New Normal. Learn More: Join our CX Experience Vault to help you transform your customer experience: https://courses.morethanabrand.co/experience-vault/ www.Fierceified.agency Learn More about Stephen 👇🏾 AICMO: aicmo.io The Bliss Business Podcast: https://www.theblisspodcast.com/ Mentioned in this episode: Join our Experience Vault Discover The Experience Vault—a customer experience (CX) hub designed for solopreneurs, growing founders, and scaling CEOs ready to turn clicks into clients and clients into loyal fans. Inside the Vault, you’ll find tools, trainings, and strategies to optimize every stage of your customer journey—from awareness to retention. Whether you’re DIY-ing your way to visibility or leading a growing team, The Experience Vault gives you big-brand CX tactics built for real-life entrepreneurship. Learn more at courses.morethanabrand.co/experience-vault

The Youngest Sibling Advantage: How Jose Dominguez Built His Branding Agency

Welcome to the More Than a Brand Podcast! In this episode, host Lindsay Tramel-Jones sits down with Jose Dominguez, the founder of Alta, to explore the intersection of personal growth and branding. As our first male guest and a proud Mexico native, Jose shares his journey from a traditional 9 to 5 to launching his own branding agency. Join us as we dive into: Jose's background and how being the youngest of four siblings shaped his entrepreneurial spirit. The transition from New York City to Chicago and how it influenced his business approach. The importance of human factors in branding and how to measure success beyond just numbers. The role of AI in branding and the delicate balance between technology and the human touch. Jose's vision for Alta and the type of clients he aims to work with in the future. Whether you're an aspiring entrepreneur or simply curious about the world of branding, this episode is packed with insights and inspiration. Don't forget to subscribe for more stories that go beyond the brand! Connect with Jose: Website: alta.design LinkedIn: Jose Pablo Dominguez Follow Us: Instagram: @fiercified.agency Facebook: Fiercified Creative and Consulting Hit that subscribe button and join us for the next episode!