Onward Nation

For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue in predictable and repeatable ways. Stephen founded Predictive ROI in 2009 and remains its CEO and owner. He’s the host of Onward Nation — a top-rated podcast with listeners in over 140 countries and over 1,000 episodes. His marketing insights have been featured in major media, and he’s the bestselling author of four books, including his latest entitled, “Sell with Authority.” He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point-of-view that can’t be denied or easily replicated. Stephen’s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers. What you’ll learn about in this episode: * How the journey that has become “Onward Nation” impacted many people and made a difference in businesses around the world * Why you should keep Sir Isaac Newton’s Third Law of Motion front and center because it impacts the momentum of your business every day * Why there’s an equal amount of winning in every loss — and — an equal amount of loss in every win * How to shift your perspective to be thankful for the losses just as much as the wins * How transitioning from thoughts of loss over to gratitude and thanksgiving when a deep loss happens can be the difference between being able to move on or remaining stuck * How changes in your team, clients, and revenue are all excellent indicators of your culture and where you’re going Additional Resources: * FreeExecutive Leadership Summaryreport from Predictive ROI:https://predictiveroi.com/research [https://predictiveroi.com/research] * Predictive ROI Free Resource Library:https://predictiveroi.com/resources/ [https://predictiveroi.com/resources/] * Stephen Woessner’s LinkedIn:www.linkedin.com/in/stephenwoessner/ [http://www.linkedin.com/in/stephenwoessner/]

For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue in predictable and repeatable ways. Stephen founded Predictive ROI in 2009 and remains its CEO and owner. He’s the host of Onward Nation — a top-rated podcast with listeners in over 140 countries and over 1,000 episodes. His marketing insights have been featured in major media, and he’s the bestselling author of four books, including his latest entitled, “Sell with Authority.” He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point-of-view that can’t be denied or easily replicated. Stephen’s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers. What you’ll learn about in this episode: * How to create a steady stream of well-prepared prospects into your sales pipeline * How and why you should build out a series of “Transitional Moments” for your audience * Why you should build out a topic list of your areas of expertise * How to leverage your topic list into a guest appearance on podcasts, video series, etc. * How to transform the cornerstone content that comes from the interviews into the “Siphon Strategy” * How to use the Siphon Strategy and add more people into your email list * Why you should add each new person to your list into what Stephen called the New Lead Sequence * How to create your own New Lead Sequence * How to leverage all of this new content into optimized blog posts for your website * How all of this content builds out what Stephen calls, “The Infinity Loop” and will drive revenue for you Additional Resources: * FreeExecutive Leadership Summaryreport from Predictive ROI:https://predictiveroi.com/research [https://predictiveroi.com/research] * Predictive ROI Free Resource Library:https://predictiveroi.com/resources/ [https://predictiveroi.com/resources/] * Stephen Woessner’s LinkedIn:www.linkedin.com/in/stephenwoessner/ [http://www.linkedin.com/in/stephenwoessner/]

Harry Morton is the founder of Lower Street, a premium podcast agency helping brands create next-level shows that stand out from the competition and build meaningful audiences. Find out more at lowerstreet.co. What you’ll learn about in this episode: * How Harry realized the potential of podcasting for businesses and founded Lower Street, and why he believes it is never too late to start a podcast * How podcasting for businesses can serve as powerful cornerstone content, and what key questions to ask yourself before starting a podcast * What tips and strategies Harry has for anyone looking to “skip the awkward years” while hosting a podcast show * Why preparation and planning are the keys to having a great conversation, and why you should focus on adding value for your audience * How Harry and his team help new podcast hosts master the interview skills they need to ask deeply relevant, content-rich questions * Why the “three act narrative” structure can be a valuable way to structure your podcast, and why you should avoid the trap of asking too many boilerplate questions * Why your conversation with your guest should never feel “salesy”, and why it should always be focused on being helpful to your audience * What steps you can take to go into a recording session fully prepared, and why having an assistant on the call with you can be helpful * What resources, tools and software are available to help you make a great podcast, and how a podcast episode can be sliced and diced into smaller “cobblestone” content Resources: * Ask us about our Narrated Interview service that elevates a regular interview-based podcast to something unique to your brand. Don’t just start ANOTHER podcast, start something special:https://lowerstreet.co/narrative-podcast-service [https://lowerstreet.co/narrative-podcast-service] * Website:https://lowerstreet.co/ [https://lowerstreet.co/] * LinkedIn:https://www.linkedin.com/in/harrymorton/ [https://www.linkedin.com/in/harrymorton/] * LinkedIn:www.linkedin.com/company/lower-street/ [http://www.linkedin.com/company/lower-street/] * Facebook:www.facebook.com/lowerstreetmedia [http://www.facebook.com/lowerstreetmedia] * Twitter:@podcastharry [https://twitter.com/podcastharry]

Mandy McEwen is the Founder & CEO of Mod Girl Marketing, an award-winning digital marketing agency based in California. She has been marketing successful brands online since 2007. In 2010, she decided to utilize her online marketing skills to start a marketing agency, Mod Girl Marketing. Now, over a decade later, Mandy and her team at Mod Girl® partner with B2B companies to increase brand exposure and revenue through the power of LinkedIn and humanized content marketing. She is a renowned content creator, speaker, and mentor with 8+ marketing courses and an Inc-rated Facebook group. Mandy has been named a Top 24 B2B Marketer by LinkedIn, listed in Search Engine Journal as a Top 12 SEO Expert, and named a Top 20 Female Marketer by G2. Her agency, Mod Girl Marketing, has been consistently named a Top 20 Marketing Agency by DesignRush. What you’ll learn about in this episode: * How Mandy started her agency in 2010 after discovering her love of marketing, and how she uses her marketing skills to help business and agency owners * How Mandy came to focus on Facebook and LinkedIn marketing strategy, and how Mandy’s agency excels in helping create impactful personal brands for clients * Why Mandy believes that leveraging your connections, mailing list, and friends is the key to launching a thriving Facebook community * How Mandy grew her business to six figures entirely through organic growth and through her Facebook group * Why Mandy is focused on mastering the LinkedIn algorithm and utilizing LinkedIn to help humanize brands and tell their stories * Why LinkedIn’s algorithm is focused on personal connections and conversations more than anything else, and what changes you can make to improve your ranking * How to do keyword research through LinkedIn to help your content gain visibility on the platform * What steps to take to maximize the visibility of your content on LinkedIn, and how to slice and dice bigger content into smaller pieces that can be repurposed * How to get assistance from others on LinkedIn to help boost your posts while helping them boost their own * Why all of Mandy’s LinkedIn messaging and marketing strategies can work just as well on Facebook Resources: * Free LinkedIn Profile Checklist:https://linkedin.modgirl.social/ [https://linkedin.modgirl.social/] * Website:www.modgirlmarketing.com [http://www.modgirlmarketing.com/] * Website:www.modgirl.consulting [http://www.modgirl.consulting/] * Website:www.luminetics.io [http://www.luminetics.io/] * LinkedIn:www.linkedin.com/in/mandymcewen/ [http://www.linkedin.com/in/mandymcewen/] * LinkedIn:www.linkedin.com/company/mod-girl-marketing-llc/ [http://www.linkedin.com/company/mod-girl-marketing-llc/] * Facebook:www.facebook.com/mod.girl.marketing [http://www.facebook.com/mod.girl.marketing] * Twitter:@MandyModGirl [https://twitter.com/MandyModGirl] * Twitter:@ModGirlMktg [https://twitter.com/ModGirlMktg]

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100s of SDRs through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy. He’s a Techstars 18 Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics, to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You’ll often hear him saying por que no? (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. What you’ll learn about in this episode: * Why Mark attributes his career success to his unique ability to match the right people with each other, and why he focused on the podcast thought leadership niche * What opportunities Mark identified that pushed him to create his Speak On Podcasts business, and why it is a perfect fit for his talents * How the outbreak of the global pandemic allowed the podcasting industry to explode in popularity and become an even more powerful marketing channel * Mark describes the step-by-step process he and his agency take clients through to position them as ideal podcast guests and connect them with right fit hosts * Why offering value for the audience and providing a unique perspective is the key to creating engaging podcast thought leadership content * What research and screening process Mark and his team follow to identify podcasts that are the best fit for their clients * Why it is crucial when appearing on a podcast to focus on being helpful to the audience and to avoid being too salesy * Why it takes time, dedication and a lot of practice to become a great podcast guest, and why developing your storytelling skill is key * How to reach out to podcast hosts through email to stand out and position yourself as a great guest that could bring value to their audiences * Why a podcast episode is great cornerstone content that can be sliced and diced into smaller cobblestone content for other platforms Resources: * Website:https://speakonpodcasts.com/ [https://speakonpodcasts.com/] * Book a call with Mark and his team:https://speakonpodcasts.com/strategy [https://speakonpodcasts.com/strategy] * LinkedIn:www.linkedin.com/in/markcolganmarketing/ [http://www.linkedin.com/in/markcolganmarketing/] * LinkedIn:www.linkedin.com/company/speak-on-podcasts/ [http://www.linkedin.com/company/speak-on-podcasts/] * Twitter:@MarkOnPodcasts [https://twitter.com/MarkOnPodcasts]