Sync or Sink: Aligning Marketing and Sales

Chatting w/ Beatrice, the badass of Brand.

47 min · 4. März 2025
Episode Chatting w/ Beatrice, the badass of Brand. Cover

Beschreibung

Branding: Nail it, and you build a legacy. Miss the mark… and, well, you get the Jaguar situation. 🐆😅 On this episode, we sit down with Beatrice Gutknecht, a powerhouse Brand Strategist who helps service-based SMBs stand out, streamline their marketing, and convert the right audience effortlessly. We dive into the real impact of branding—how getting it right sets the foundation for the entire business and why so many brands get it so wrong. Beatrice brought the expertise, and we brought the vibes. 🔥 Tune in for a conversation that’s as insightful as it is fun—because we love a badass marketer who knows how to shake things up. 🎙️💡

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8 Folgen

Episode The Data-Driven CEO’s Guide to Marketing & Sales Alignment Cover

The Data-Driven CEO’s Guide to Marketing & Sales Alignment

We’re closing out Season 1 in style with the captain of the ship himself - Joe Galeas, MBA, PMP. As CEO of Scheidt & Bachmann USA, Inc. Joe isn’t just running the show - he’s a data-driven, process-obsessed, culture-building, financial-choreographing powerhouse who knows what it takes to keep teams thriving. One thing he’s dead serious about? Marketing and sales alignment. In his world, if these teams aren’t rowing in the same direction, the ship is sinking fast. But don’t worry, this episode isn’t all charts and KPIs - we had some fun, too. Even if Joe Galeas (from Boston) and Joe Fontana (from NY) may never agree on baseball (𝑙𝑒𝑡’𝑠 𝑗𝑢𝑠𝑡 𝑠𝑎𝑦 𝑡ℎ𝑖𝑛𝑔𝑠 𝑔𝑜𝑡 ℎ𝑒𝑎𝑡𝑒𝑑), they do agree on one thing: 👉 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐒𝐚𝐥𝐞𝐬 HAVE to work together - because without alignment, you sink. Period. This is the perfect way to wrap up an incredible first season. 🎧

31. März 202540 min