The Art of the Brand

Ferrari Just Made A Huge Mistake

Ferrari’s controversial new EV, Gucci’s Formula 1 partnership, LinkedIn’s algorithm overhaul, and Blake Lively’s brand struggles all point to the same question: what actually builds a great brand today?In this episode, we break down why luxury brands are facing an identity crisis, how creator marketing has become a $44 billion industry, why LinkedIn is rewarding expertise over reach, and what brands can learn from both success and failure in the attention economy.We also discuss the future of experiential luxury, the rise of creator-led advertising, and why the strongest brands are finding new ways to stay culturally relevant.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast Chapters00:00 Ferrari’s $640,000 EV Problem01:25 The Strange Evolution Of Sports Illustrated09:00 Why Ferrari’s EV Strategy Is So Controversial15:15 Tesla Changed Luxury Cars Forever20:38 The G-Wagon Debate24:09 The Art Of The Brand Planner Launch27:08 Gucci’s Formula 1 Bet33:46 Experience Is The New Luxury37:20 The Rise Of The Clio Creator Awards42:58 Influencer Marketing Is Now A $44 Billion Industry45:01 The Three Things Every Brand Needs49:08 Why Most Billboards Don’t Work51:52 LinkedIn’s New Algorithm Explained54:20 LinkedIn Engagement Pods Are Dead55:58 Blake Lively’s Brand Collapse58:17 The Problem With Celebrity Brands01:00:14 Why Blake Brown Failed01:03:29 Fame Is No Longer Enough To Build A Brand

The Markup Marché is Insane with The Ordinary!

The Ordinary’s Markup Marché campaign has everyone talking about how much beauty products really cost.In this episode, we break down why the campaign worked, why it also created controversy for Estée Lauder, and what it reveals about trust, pricing, and transparency in the beauty industry.We also discuss YouTube’s rise, influencer fatigue, luxury scarcity, AI-generated brand collabs, and why consumers are getting harder to fool.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast Chapters00:00 Why Influencers Are Losing Trust01:28 YouTube Is Taking Over10:51 Why Brands Need Long-Form Content15:13 The White Lotus Marketing Opportunity20:37 Why Views Don’t Matter Anymore24:07 YouTube’s Secret Advantage31:29 The Ordinary’s Markup Marché33:50 Are Beauty Markups A Scam?38:15 Luxury Shopping Gets Exposed40:50 The Psychology Of Hermès & Rolex43:34 Why Chanel Keeps Raising Prices47:11 AI Brand Collabs Are Exploding52:19 Fan Fiction For Brands56:53 The AP x Swatch Debate58:55 Hooters’ Identity Crisis01:04:55 Why Brands Lose Their Audience

Why Most Brands Will Lose The Internet

Most brands today don’t have a product problem. They have an attention problem.In this episode, we break down why the internet is becoming harder to win on, why “safe” brands are getting ignored, and how social media has shifted from optional marketing to mandatory infrastructure for modern business.We talk about TikTok Shop becoming a serious threat to Amazon, the rise of world-building in branding, Gucci’s latest cultural play, Drake’s album rollout strategy, and why brands now need to create moments big enough to break through the algorithm.This is a conversation about attention, culture, and the future of branding online.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast Chapters00:00 Why Most Brands Will Lose The Internet02:02 Why Business Owners Need To Invest In Social Media03:34 Business Is Warfare04:48 The Hardest Job In Marketing Right Now07:37 Why Most People Never Learn Content Creation08:34 If Your Socials Aren’t Top Notch, You’re Losing09:52 The Hailey Bieber Effect11:21 Why Older Founders Still Have An Advantage12:41 The Kevin Hart Roast & Attention Culture14:49 Why Brands Lose Their Core Audience18:09 The Skims Cocaine Shipment Story19:59 Shein Buying Everlane Explained23:54 The Rise Of “Clean” Consumerism27:59 Why Big Brands Buy Smaller Brands32:17 TikTok Shop Is Becoming The New Amazon35:17 The Problem With TikTok Live Shopping38:11 Why TikTok Shop Doesn’t Build Brands42:18 Drake’s Album Rollout & World Building48:46 Gucci’s New Strategy To Stay Relevant56:13 Aloe’s Yacht Marketing Strategy01:00:55 Creative Is The New Currency01:02:02 Why Brands Need Bigger Moments Online

Why “Safe” Marketing Is Killing Your Brand

Everyone is chasing followers online. But what happens when the follower count stops mattering?In this episode we talk about Instagram’s latest follower cleanup, why so many brands and creators are realizing their audience numbers were inflated, and why engagement, point of view, and actual cultural relevance matter more than vanity metrics.We also discuss the rise of the clipping economy, fake brand scandals, manufactured controversy, Spencer Pratt’s media strategy, AP’s rumored Swatch collaboration, and why the brands winning right now are the ones building worlds people actually want to be part of.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast chapters00:00 Intro01:04 Back in the studio01:35 Why Mexico City is becoming a major brand market05:58 Instagram’s follower cleanup10:12 Why followers matter less now13:46 The rise of the clipping economy23:07 Why brands need a real point of view25:57 Controversy vs. manufactured scandals32:52 Spencer Pratt and modern media strategy40:48 AP, Swatch, and luxury scarcity49:13 A24, Wild Cherry, and world-building53:30 What brands should do differently now

AI Slop Is Killing Your Brand

Everyone is fighting for attention online. But what happens when the scroll stops working?In this episode, we talk about why digital-only brands are starting to feel flat, and why real-world moments, billboards, events, activations, and collabs can make a brand feel more legitimate almost instantly.We also discuss AI-written marketing, the return of in-person experiences, beauty events, the Met Gala, Vegas nightlife, phone-free spaces, and why audiences are craving brands that feel more human, intentional, and worth talking about.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXZSM045YS1xRGxQZmpkT29SaEhQcVlWZTdYd3xBQ3Jtc0trYjEzUDZvYXByMXJaSExZTm9GMnBlaEdXazJaZ1R2QUJIVnA2WVRRRjBNRWJYMURFcjBPUFZVRkFybHBYeEZzOEVxcFRhQjkwR1FYZEEtQkotOEY2ZEdYOGhrUXowNWI3VGo1X0F3ZmcyS0ZZLVhzbw&q=https%3A%2F%2Fthirdeyeinsights.ca%2Fhire-tei&v=SS0kGTXeXUs] 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjhiLTJPNC0xd2Zta3pBX0ZkTUJ3YkdIZDN0Z3xBQ3Jtc0tuaUk2d0p3WDJZejhVSmZncEE1YlItcXMwV3NlTXViTTlBdVN4UmJibHpQR1drQW1YZzJudnRVOTdpVFlDZmxvMC1jY3RjWTUtRlZ2ZVBBbE8yUTdzUnhYRVRxaVB2MFNHOWp6REFTNGJadEZ5Z0o4dw&q=https%3A%2F%2Fcamille-moore.com%2F&v=SS0kGTXeXUs] 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbG1pOWVkSHkwTEpKcDFhdHdVYk5pZjFHSkU1UXxBQ3Jtc0tuMmZVLVFnSExWMDdSNXItcFRoWTVBQ0dnTGJvYUQ1ZWQ4NHhZbVZhWXp2dFhEdWtfRTh0QlhIWTZ0SFlPd3EwcTBfQU9uSEtYYVcxMEE5VGh1TkhBUDAwQ05LeGJreFdqeXJvSkctZGRHaUNWODM5aw&q=http%3A%2F%2Fbit.ly%2F4krhxgO&v=SS0kGTXeXUs] 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbG54YmZsMjBKRTJ6U3c4ZGhVcHlOSHBLaEZ2QXxBQ3Jtc0trbkRTYm1yVEhSODVSRzExekRuMXNXVTNVa1o1VzNaWmdPb3Q5UXpSX1lqN1JXRkZUbHhXUzVVcE1nU2tpems2ZUw4bDBheXhra0syMm9Xb280MlNiQzF1dHFDQVQxN2ZHWWdfbTZDOEhjZmVLLXduNA&q=https%3A%2F%2Fsubstack.com%2F%40camilleemoore&v=SS0kGTXeXUs] 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast Chapters00:00 [https://www.youtube.com/watch?v=SS0kGTXeXUs] Intro01:02 [https://www.youtube.com/watch?v=SS0kGTXeXUs&t=62s] Why IRL marketing matters again05:59 [https://www.youtube.com/watch?v=SS0kGTXeXUs&t=359s] The return of billboards07:57 [https://www.youtube.com/watch?v=SS0kGTXeXUs&t=477s] AI-written marketing is hurting brands10:32 [https://www.youtube.com/watch?v=SS0kGTXeXUs&t=632s] Protecting your brand voice16:30 [https://www.youtube.com/watch?v=SS0kGTXeXUs&t=990s] The Devil Wears Prada launch strategy23:16 [https://www.youtube.com/watch?v=SS0kGTXeXUs&t=1396s] Ulta, Sephora, and beauty events27:48 [https://www.youtube.com/watch?v=SS0kGTXeXUs&t=1668s] Phone-free experiences30:08 [https://www.youtube.com/watch?v=SS0kGTXeXUs&t=1808s] The Met Gala and tech money39:12 [https://www.youtube.com/watch?v=SS0kGTXeXUs&t=2352s] Why fashion collabs work43:16 [https://www.youtube.com/watch?v=SS0kGTXeXUs&t=2596s] “Friend of the House” vs. ambassador47:34 [https://www.youtube.com/watch?v=SS0kGTXeXUs&t=2854s] John Summit and Rimowa50:59 [https://www.youtube.com/watch?v=SS0kGTXeXUs&t=3059s] Why Vegas is struggling57:55 [https://www.youtube.com/watch?v=SS0kGTXeXUs&t=3475s] Philz Coffee and brand decisions01:02:41 [https://www.youtube.com/watch?v=SS0kGTXeXUs&t=3761s] Cancel culture and brand courage