The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

This week Chris Schaeffer & Joey Bidner discuss some important factors to consider when using audiences in Google Ads. Also answers questions from listeners and this week it is about how to create a successful B2B search campaign when you can't find the right traffic. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/  Watch this episode on YouTube: https://youtu.be/yj0we6WrfRQ Submit a Question - https://www.paidsearchpodcast.com

This week Artur MacLellan shares his Google Ads script that can help advertisers manage their search terms. If you are having a lot of problems blocking unwanted searches coming from your keywords this is a great tool to manage your negative keywords. Try Opteo for free for 28 days - https://opteo.com/psp Step-by-Step Google Ads Script Installation: https://www.youtube.com/watch?v=xM3YOZDrjt0 Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/GdmZXKDhwYg Submit a Question - https://www.paidsearchpodcast.com

Don't click on these 9 buttons in Google Ads. Search partners, fake conversions, TCPA bidding, competitor keywords, search not shopping, TROAS, exact match keywords, performance max, and broad match keywords. They are all off limits for some advertisers at there. Find out more in this week's episode! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/lmkGyfbzZ_M Submit a Question - https://www.paidsearchpodcast.com

New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way in your Google Ads campaigns to drive the best traffic for your business. Try Opteo for free for 28 days - https://opteo.com/psp [https://opteo.com/psp] Chris Schaeffer - https://www.chrisschaeffer.com [https://www.chrisschaeffer.com] Joey Bidner: https://joeybidner.com/ [https://joeybidner.com/] Watch this episode on YouTube: https://youtu.be/BcXaBsX3-gM [https://youtu.be/BcXaBsX3-gM] Submit a Question - https://www.paidsearchpodcast.com

What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of your Google Ads account. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/pVJPb9_fX_U Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod