Höre The Programmatic Digest

En este episodio hablamos con Álvaro Cuesta sobre cómo los publishers pueden optimizar sus estrategias de monetización a través del video. Álvaro comparte recomendaciones clave, incluyendo la elección de los mejores vendors de video, la importancia de revisar el archivo ads.txt y seleccionar partners estratégicos. Además, ofrece consejos tanto para publishers grandes como pequeños, destacando el valor de asistir a eventos de la industria, mejorar la oferta de producto y sumar video como un pilar central en la estrategia digital.

In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to today’s complex ad tech ecosystem—offering valuable insights along the way. We dive into how Supply Path Optimization (SPO) is playing a critical role in improving the connection between advertisers and publishers by enhancing media quality and eliminating unnecessary middlemen. Using the analogy of choosing the best billboard location, Bob explains how digital ad placement is just as strategic, with audience targeting and creative messaging being essential for success. We also touch on the often-overlooked challenges of inconsistent naming conventions and unclear attention metrics, and how curation and SPO can help simplify and improve the overall advertising experience. The conversation wraps up with a closer look at the differences between direct and reseller relationships in ad tech, and how SPO is shifting industry priorities. Bob shares key takeaways from recent training sessions with media holding companies, including the major reduction in non-value-adding players since the adoption of ads.txt. This episode is a must-listen for anyone interested in the future of digital advertising and how we can build stronger, more transparent partnerships in the ecosystem. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: * Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ [https://www.heleneparker.com/workshop/] Programmatic Training & Coaching:   * Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership    [https://programmaticdigest14822.ac-page.com/executivemembership]   * Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   [https://reachandfrequencycourse.thinkific.com/courses/program]   * Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course [https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course]   Timestamp: (01:44) Evolution of Digital Media Industry (09:27) Publisher Placement Curation Strategy  (15:07) Challenges in Ad Serving and Curation  (25:18) The Complexity of Ad Tech Pathways  (33:15) Perspectives on Premium Advertising Approach  (38:12) Rebuilding Collaboration in Advertising Industry     Meet Our Guest: * Bob Regular  * https://www.linkedin.com/in/rregular/ [https://www.linkedin.com/in/rregular/]  * Infolinks Media  * http://www.infolinks.com [http://www.infolinks.com/] Meet The Team: * Hélène Parker - Chief Programmatic Coach * https://www.heleneparker.com/ [https://www.heleneparker.com/]  * https://www.linkedin.com/in/helene-parker/ * Learn Programmatic * As a TEAM [https://www.heleneparker.com/workshop/]: https://www.heleneparker.com/workshop/ [https://www.heleneparker.com/workshop/]  * As a Programmatic Ninja [https://www.heleneparker.com/course/]: https://www.heleneparker.com/course/ [https://www.heleneparker.com/course/] Programmatic Coaching Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6881736433963474944]:https://www.heleneparker.com/newsletter/ [https://www.heleneparker.com/newsletter/]    * Programmatic Digest * https://www.linkedin.com/company/programmatic-digest-podcast [https://www.linkedin.com/company/programmatic-digest-podcast] * https://www.youtube.com/@programmaticdigest [https://www.youtube.com/@programmaticdigest]    * Manuela Cortes - Co-Host  * Programmatic Digest In Espanol  * https://www.linkedin.com/in/manuela-cortes-/ [https://www.linkedin.com/in/manuela-cortes-/]   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program [https://reachandfrequencycourse.thinkific.com/courses/program]  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course [https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course]    Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ [https://www.heleneparker.com/waitlist/]

In this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked about how the forum felt welcoming and praised the organizers for including different voices, especially in talks about money and business deals in ad tech. They also discussed big changes happening in the ad tech world — like how people’s online behavior is changing and how AI is starting to play a bigger role in making money from content. They mentioned smart ideas from speakers like Andrew Casale about how DSPs and SSPs are changing.  We also celebrated how important community is, especially groups like the Women in Programmatic Network and A very special Thank You to Advance Women for bringing this together. Shannon and Allie talked about how male allies can help support women in ad tech and why that's so important.    Announcement   We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free.  https://programmaticdigest14822.ac-page.com/executivemembership [https://programmaticdigest14822.ac-page.com/executivemembership]    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: * Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ [https://www.heleneparker.com/workshop/] Programmatic Training & Coaching: * Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership    [https://programmaticdigest14822.ac-page.com/executivemembership] * Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   [https://reachandfrequencycourse.thinkific.com/courses/program] * Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course [https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course]   Timestamp: (00:02) - AdTech Economic Forum Takeaways (06:25) - AdTech Industry Insights and Trends (15:43) - Evolving AdTech Measurement and Diversity (30:40) - Empowering Women in AdTech Networking (34:50) - LinkedIn Networking and Engagement     Meet Our Guest: * Allie Lichtenberg * https://www.linkedin.com/in/allisonmottolalichtenberg/ [https://www.linkedin.com/in/allisonmottolalichtenberg/]  * Shannon Rudd * https://www.linkedin.com/in/srudd/ [https://www.linkedin.com/in/srudd/] Meet The Team: * Hélène Parker - Chief Programmatic Coach * https://www.heleneparker.com/ [https://www.heleneparker.com/]  * https://www.linkedin.com/in/helene-parker/ * Learn Programmatic * As a TEAM [https://www.heleneparker.com/workshop/]: https://www.heleneparker.com/workshop/ [https://www.heleneparker.com/workshop/]  * As a Programmatic Ninja [https://www.heleneparker.com/course/]: https://www.heleneparker.com/course/ [https://www.heleneparker.com/course/] Programmatic Coaching Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6881736433963474944]:https://www.heleneparker.com/newsletter/ [https://www.heleneparker.com/newsletter/]    * Programmatic Digest * https://www.linkedin.com/company/programmatic-digest-podcast [https://www.linkedin.com/company/programmatic-digest-podcast] * https://www.youtube.com/@programmaticdigest [https://www.youtube.com/@programmaticdigest]    * Manuela Cortes - Co-Host  * Programmatic Digest In Espanol  * https://www.linkedin.com/in/manuela-cortes-/ [https://www.linkedin.com/in/manuela-cortes-/]   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program [https://reachandfrequencycourse.thinkific.com/courses/program]  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course [https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course]  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ [https://www.heleneparker.com/waitlist/]

In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing.   We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we highlight the humor, support, and progress happening at these events.   The episode also dives into the hidden heroes of programmatic advertising, the "programmatic ninjas" in ad operations. We discuss new tools for brand safety and media trading, as well as insights from ad tech pioneer Brian O’Kelley on improving user experience. Plus, we look at how community-driven brands like Marketecture Live and Advance Women are shaping the future of the industry.     Special shoutout to our honorary mentions: Advance Women: https://advancewomenofficial.com/ [https://advancewomenofficial.com/]  Priti Powell: https://www.linkedin.com/in/pritip7/ [https://www.linkedin.com/in/pritip7/]  Hollis Guerra: https://www.linkedin.com/in/hollisguerra/ [https://www.linkedin.com/in/hollisguerra/]  Sophia Westrich:  https://www.linkedin.com/in/sophiawestrich/ [https://www.linkedin.com/in/sophiawestrich/]   Melinda Han Williams: https://www.linkedin.com/in/melindahan/ [https://www.linkedin.com/in/melindahan/]  Mike Hauptman: https://www.linkedin.com/in/michaeljhauptman/ [https://www.linkedin.com/in/michaeljhauptman/]  ATG: https://www.adtechgod.com/ [https://www.adtechgod.com/]  Admonster: https://www.admonsters.com/conferences-and-events/ [https://www.admonsters.com/conferences-and-events/]  Lynne D Johnson: https://www.linkedin.com/in/lynnedjohnson/ [https://www.linkedin.com/in/lynnedjohnson/]   Advance Women: https://advancewomenofficial.com/ [https://advancewomenofficial.com/]  Priti Powell: https://www.linkedin.com/in/pritip7/ [https://www.linkedin.com/in/pritip7/]  Hollis Guerra: https://www.linkedin.com/in/hollisguerra/ [https://www.linkedin.com/in/hollisguerra/]  Sophia Westrich:  https://www.linkedin.com/in/sophiawestrich/ [https://www.linkedin.com/in/sophiawestrich/]   Jeremy Bloom: https://www.linkedin.com/in/jeremypbloom/ [https://www.linkedin.com/in/jeremypbloom/]  Amelia Tran: https://www.linkedin.com/in/ameliatran/ [https://www.linkedin.com/in/ameliatran/]  Ari Paparo: https://www.linkedin.com/in/aripaparo/ [https://www.linkedin.com/in/aripaparo/]  Chris Luna: https://www.linkedin.com/in/chris-luna-a85017b/ [https://www.linkedin.com/in/chris-luna-a85017b/]  Rob Beeler: https://www.linkedin.com/in/robertabeeler/ [https://www.linkedin.com/in/robertabeeler/]  Melissa Chapman: https://www.linkedin.com/in/melissashaychapman/ [https://www.linkedin.com/in/melissashaychapman/]   Brian O’Kelley: https://youtu.be/_kjfCrHvnGk?si=RM3IQpcXpAQXFCXx [https://youtu.be/_kjfCrHvnGk?si=RM3IQpcXpAQXFCXx]  Iesha White: https://youtu.be/2edt1xrHNdQ?si=cFS2eQfejKLW21mz [https://youtu.be/2edt1xrHNdQ?si=cFS2eQfejKLW21mz]  Albert Thompson: https://youtu.be/fd_zzQZx-PI?si=o1eI_IFuAtsFvFfp [https://youtu.be/fd_zzQZx-PI?si=o1eI_IFuAtsFvFfp]  Announcement   We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free.  https://programmaticdigest14822.ac-page.com/executivemembership [https://programmaticdigest14822.ac-page.com/executivemembership]    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: * Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. Request a sample training roadmap [https://www.heleneparker.com/workshop/] * A hybrid model where we activate and train in DSPs. Book a Free Call [https://www.heleneparker.com/contact/]   Programmatic Training & Coaching: * Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up [https://reachandfrequencycourse.thinkific.com/courses/program] * Self-Paced Course: Learn at your own speed with full content access. Enroll Here [https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course] * Waitlist for Future Workshops: Join Here  [https://www.heleneparker.com/waitlist/] Timestamp: (00:02) - Programmatic Industry Insights From Mockitecture (14:39) - Privacy and Diversity in Tech Conferences (18:45) - Industry Diversity and Inclusion Discussion (31:52) - Ad Ops in Ad Tech (40:28) - Brand Safety and Ad Tech Innovations (46:59) - Evolution of Tech Industry Insights     Meet Our Guest: * Allie Lichtenberg * https://www.linkedin.com/in/allisonmottolalichtenberg/ [https://www.linkedin.com/in/allisonmottolalichtenberg/]  * Shannon Rudd * https://www.linkedin.com/in/srudd/ [https://www.linkedin.com/in/srudd/] Meet The Team: * Hélène Parker - Chief Programmatic Coach * https://www.heleneparker.com/ [https://www.heleneparker.com/]  * https://www.linkedin.com/in/helene-parker/ * Learn Programmatic * As a TEAM [https://www.heleneparker.com/workshop/]: https://www.heleneparker.com/workshop/ [https://www.heleneparker.com/workshop/]  * As a Programmatic Ninja [https://www.heleneparker.com/course/]: https://www.heleneparker.com/course/ [https://www.heleneparker.com/course/] Programmatic Coaching Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6881736433963474944]:https://www.heleneparker.com/newsletter/ [https://www.heleneparker.com/newsletter/]    * Programmatic Digest * https://www.linkedin.com/company/programmatic-digest-podcast [https://www.linkedin.com/company/programmatic-digest-podcast] * https://www.youtube.com/@programmaticdigest [https://www.youtube.com/@programmaticdigest]    * Manuela Cortes - Co-Host  * Programmatic Digest In Espanol  * https://www.linkedin.com/in/manuela-cortes-/ [https://www.linkedin.com/in/manuela-cortes-/]   Looking for programmatic training/coaching?    Sign up to our Accelerator Program:  A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program [https://reachandfrequencycourse.thinkific.com/courses/program]    Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course [https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course]  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ [https://www.heleneparker.com/waitlist/]

Ann Tarasevich, the visionary leader of Access Marketplace, joins us to unravel the complexities of leadership in the ad tech world. With her rich experience at the intersection of academia and digital marketing, Ann takes us on a journey through Ukraine's evolving programmatic advertising landscape. Discover how her company’s innovative technology connects advertisers and publishers and gain insights into the programmatic SSP platform, all while understanding the dynamics between buy-side and sell-side players. Ann’s story is not just about technology; it's about her personal evolution and the allies who supported her rise in a male-dominated industry. The conversation takes a poignant turn as we spotlight the hurdles women encounter on their path to leadership in tech and ad tech. With only 25% of executive positions held by women, Ann shares personal anecdotes of being underestimated and facing pay disparities. We discuss the critical role of confidence, authenticity, and community support in overcoming stereotypes and advancing careers. Companies have a part to play too, by fostering environments that celebrate women’s achievements and invest in leadership training to bolster growth and self-confidence. It’s a candid dialogue on breaking barriers and seizing opportunities for women leaders. Empowerment and continuous learning are themes that resonate throughout our discussion. We highlight how fiction and insightful podcasts can shape leadership skills and bolster resilience. Ann emphasizes the importance of networks like the Women in Programmatic Network, inviting listeners to connect and share experiences. With a hint at her future plans of writing a book, Ann illustrates the power of staying connected within the community. This episode is a treasure trove of inspiration and a roadmap to leadership excellence for women in ad tech. Join Our Next FREE Workshop (March 27th): Sign Up Here  [https://www.heleneparker.com/freeworkshop] or below: https://www.heleneparker.com/freeworkshop/ [https://www.heleneparker.com/freeworkshop/]  About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: * Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. Request a sample training roadmap [https://www.heleneparker.com/workshop/] * A hybrid model where we activate and train in DSPs. Book a Free Call [https://www.heleneparker.com/contact/]   Programmatic Training & Coaching: * Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up [https://reachandfrequencycourse.thinkific.com/courses/program] * Self-Paced Course: Learn at your own speed with full content access. Enroll Here [https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course] * Waitlist for Future Workshops: Join Here [https://www.heleneparker.com/waitlist/] Timestamp: (00:02) - Women in Leadership in Ad Tech (10:52) - Challenges and Growth for Women Leaders (20:53) - Continuous Learning and Personal Growth (30:59) - Connect With Women in Programmatic   Meet Our Guest: * Ann Tarasewicz * https://www.linkedin.com/in/ann-tarasewicz-759200b3/ [https://www.linkedin.com/in/ann-tarasewicz-759200b3/]   Meet The Team: * Hélène Parker - Chief Programmatic Coach * Helene Parker Consulting LLC [https://www.heleneparker.com/] * https://www.heleneparker.com/ [https://www.heleneparker.com/]    * Programmatic Media Experts | LinkedIn [https://www.linkedin.com/in/helene-parker/] * https://www.linkedin.com/in/helene-parker/ [https://www.linkedin.com/in/helene-parker/]      * Learn Programmatic  * As a TEAM [https://www.heleneparker.com/workshop/]: https://www.heleneparker.com/workshop/ [https://www.heleneparker.com/workshop/]  * As a Programmatic Ninja [https://www.heleneparker.com/course/]: https://www.heleneparker.com/course/ [https://www.heleneparker.com/course/]  * Programmatic Coaching Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6881736433963474944]: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6881736433963474944 [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6881736433963474944]    * Programmatic Digest *  Youtube [https://www.youtube.com/@programmaticdigest] | LinkedIn [https://www.linkedin.com/company/programmatic-digest-podcast]  * https://www.linkedin.com/company/programmatic-digest-podcast [https://www.linkedin.com/company/programmatic-digest-podcast] * https://www.youtube.com/@programmaticdigest [https://www.youtube.com/@programmaticdigest]    * Manuela Cortes - Co-Host  * Programmatic Digest In Espanol  * Manuela Cortes | LinkedIn [https://www.linkedin.com/in/manuela-cortes-/] * https://www.linkedin.com/in/manuela-cortes-/ [https://www.linkedin.com/in/manuela-cortes-/]    Looking for programmatic training/coaching?    SIgn up to our Accelerator Program:  A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program [https://reachandfrequencycourse.thinkific.com/courses/program]    Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course [https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course]  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ [https://www.heleneparker.com/waitlist/]