Doing the Fandango: Bundesliga's new US deals

Doing the Fandango: Bundesliga's new US deals

This week on The SportBusiness Podcast, with the World Cup finished, Jonathan Rest and Martin Ross turn their attention to European club football with a major sponsorship deal on the horizon and a new US broadcaster for the Bundesliga. THE NEWSROOM: Hyundai is poised to become the latest blue-chip brand to sponsor the Uefa Champions League, ECB avoids betting embarrassment as The Hundred shirt sponsorships are finalised and fines for 'parasitic' ambush marketing in Italy at the Winter Olympics. INSIDE THE DEAL: Joseph Perry analyses the Bundesliga's US rights gamble, a deal that increases its cable exposure but sees the bulk of matches streamed on a ticketing platform making its first foray into sports broadcasting. AOB: On the ground in Glasgow as the scaled-back 2026 Commonwealth Games begin, Under Armour has last laugh over pink boots and a Turkish shooter doppelganger.  Listen now on Apple Podcasts [https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275], Spotify [https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX], Amazon Music [https://music.amazon.com/es-ar/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast] and YouTube [https://www.youtube.com/@sportbusiness_group/podcasts]. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com [http://sportbusiness.com/] subscriptions for a 30-per-cent discount here [https://www.sportbusiness.com/subscription-options/].  Co-hosts: Jonathan Rest, Martin Ross Contributor: Joseph Perry Editor: Matthew Storey Sources: 1 TV records fall as La Roja earns second star [https://www.sportbusiness.com/news/tv-records-fall-as-la-roja-earns-second-star/] 2 EXCLUSIVE: Hyundai in, Just Eat out for UCL [https://www.sportbusiness.com/news/exclusive-hyundai-in-just-eat-out-for-ucl/] 3 Milan-Cortina ‘parasitic’ marketers fined €2.5m [https://www.sportbusiness.com/news/milan-cortina-parasitic-marketers-fined-e2-5m/] 4 The Hundred fills shirt sponsor slots at 11th hour [https://www.sportbusiness.com/news/the-hundred-fills-shirt-sponsor-slots/] 5 Bundesliga rolls the dice with Versant, Telemundo [https://media.sportbusiness.com/2026/07/bundesliga-rolls-the-dice-with-versant-telemundo/] 6 TV deals for Glasgow 2026 in Apac, Caribbean, Africa [https://www.sportbusiness.com/news/tv-deals-for-glasgow-2026-in-apac-caribbean-africa/] 7 Cost-cutting keeps Commonwealth Games alive [https://onthemoney.sportbusiness.com/2026/07/cost-cutting-keeps-commonwealth-games-alive/] 8 Ticket sales ‘on track’ for ‘on budget’ Glasgow 2026 [https://www.sportbusiness.com/news/ticket-sales-on-track-for-on-budget-glasgow-2026/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Eleven out of Ten(der): Uefa set to move on from CAA era

This week on The SportBusiness Podcast, Jonathan Rest and Martin Ross discuss a major development in the commercialisation of European football as the World Cup enters the final straight. THE NEWSROOM: With CAA Eleven out of the race for Uefa men’s national team rights and Relevent in the mix, what could the future look like under a new agency model? Plus, Visit Rwanda’s surprise shirt deal with Aston Villa following the end of its controversial Arsenal sleeve sponsorship. INSIDE THE DEAL: Faaez Samadi explains why Ralph Lauren invested heavily in a Wimbledon sponsorship, fashioning new inventory after losing its line judge asset. AOB: MLS plans to ‘Take It From Here’ post World Cup, tins hats out for the next Ligue 1 rights auction and who's buying a Premier Padel tote bag?   You can subscribe to The SportBusiness Podcast on Apple Podcasts [https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275], Spotify [https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX], Amazon Music [https://music.amazon.co.uk/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast] and YouTube [https://www.youtube.com/@sportbusiness_group]. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com [http://sportbusiness.com/] subscriptions for a 30-per-cent discount here [https://www.sportbusiness.com/subscription-options/].   Co-hosts: Jonathan Rest, Martin Ross Contributor: Faaez Samadi Editor: Gwen Gourvellec Sources: 1. EXCLUSIVE: CAA Eleven set to lose Uefa contract [https://www.sportbusiness.com/news/exclusive-caa-eleven-set-to-lose-uefa-contract/] 2. Visit Rwanda makes the switch to Aston Villa [https://www.sportbusiness.com/news/visit-rwanda-makes-the-switch-to-aston-villa/] 3. Competition drives Ralph Lauren uplift for Wimbledon [https://sponsorship.sportbusiness.com/2026/07/competition-drives-ralph-lauren-uplift-for-wimbledon/] 4. Bramly picked to replace de Tavernost at LFP Media [https://www.sportbusiness.com/news/bramly-picked-to-replace-de-tavernost-at-lfp-media/] 5. MLS targets World Cup momentum with biggest-ever campaign [https://www.sportbusiness.com/news-in-brief/mls-targets-world-cup-momentum-with-biggest-ever-campaign/] 6. Fanatics lands Premier Padel merchandising deal [https://www.sportbusiness.com/news-in-brief/fanatics-lands-premier-padel-merchandising-deal/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Live at SportBusiness Live

In a change to the usual format, the SportBusiness Podcast comes live from the city of London. There's the usual World Cup chat, we discuss whether 'Brand Beckham' is a help or hindrance, and we take questions from attendees at SportBusiness Live. THE NEWSROOM: We debate football in the US once the World Cup leaves, whether rugby union will lose out after the NRL's multi-billion TV deal and debundling of commercial rights in women's sport. AOB: Silverstone's pit lane turns into a catwalk, Wimbledon finals and the new football season is under way before the old one has ended. You can subscribe to The SportBusiness Podcast on Apple Podcasts [https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275], Spotify [https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX], Amazon Music [https://music.amazon.co.uk/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast] and YouTube [https://www.youtube.com/@sportbusiness_group]. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com [http://sportbusiness.com/] subscriptions for a 30-per-cent discount here [https://www.sportbusiness.com/subscription-options/]. Co-hosts: Jonathan Rest, Martin Ross Contributors: Joseph Perry, Matthew Williams, Maria Kholodova, Matthew Glendinning  Editor: Lumi Lehmuskallio Sources: 1. Tebas leads charge against Fifa’s ExpressVPN deal | SportBusiness [https://www.sportbusiness.com/news/tebas-leads-charge-against-fifas-expressvpn-deal/] 2. VPN sponsorship of football under scrutiny due to piracy concerns | SportBusiness Media [https://media.sportbusiness.com/2025/12/vpn-sponsorship-of-football-under-scrutiny-due-to-piracy-concerns/] 3. Women’s cricket has achieved commercial ‘lift off’, says ICC’s Dahiya | SportBusiness Sponsorship [https://sponsorship.sportbusiness.com/2026/07/womens-cricket-has-achieved-commercial-lift-off-says-iccs-dahiya/] 4. Hosts break World Cup TV records - for the last time? | SportBusiness [https://www.sportbusiness.com/news/hosts-break-world-cup-tv-records-for-the-last-time/] 5. NRL enters history books with record TV deals | SportBusiness [https://www.sportbusiness.com/news/nrl-enters-history-books-with-record-tv-deal/] 6. Netflix outmuscles rivals for Women’s World Cup | SportBusiness Media [https://media.sportbusiness.com/2025/11/netflix-outmuscles-rivals-for-womens-world-cup/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Park Strife: Wimbledon's growing pains

This week on The SportBusiness Podcast, Martin Ross returns from the World Cup to chew the fat with co-host Jonathan Rest in the week that we also launch the new SportBusiness Gameday newsletter. THE NEWSROOM: On-the-ground World Cup reflections and an interview with On Location President Paul Caine on how hospitality sales are tracking. Plus, the UCI foregoes profit in a bid to accelerate cycling’s growth in Africa. INSIDE THE DEAL: New recruit Jake Holmes joins the pod to introduce SportBusiness Gameday and explain the AELTC’s ongoing expansion travails nearly eight years on from its deal with Wimbledon Park Golf Club. AOB: The latest on the possible NBA Europe franchise line-up, emotional support tacos for World Cup losers and who’s charging what for bull running TV rights? You can subscribe to The SportBusiness Podcast on Apple Podcasts [https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275], Spotify [https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX], Amazon Music [https://music.amazon.co.uk/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast] and YouTube [https://www.youtube.com/@sportbusiness_group]. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com [http://sportbusiness.com/] subscriptions for a 30-per-cent discount here [https://www.sportbusiness.com/subscription-options/]. Co-hosts: Jonathan Rest, Martin Ross Contributors: Jake Holmes Editor: Gwen Gourvellec Sources: 1. Smaller price gap aids On Location World Cup sales [https://www.sportbusiness.com/news/smaller-price-gap-aids-on-location-world-cup-sales/] 2. UCI posts seven-figure loss after hosting fee drop [https://www.sportbusiness.com/news/uci-posts-seven-figure-loss-after-hosting-fee-drop/] 3. Wimbledon’s court battle heads to tie break [https://gameday.sportbusiness.com/2026/06/wimbledons-court-battle-heads-to-tie-break/] 4. AELTC rejects alternative on-site court plan [https://www.sportbusiness.com/news/aeltc-rejects-alternative-on-site-court-plan/] 5. EuroLeague, football clubs in NBA Europe contention [https://www.sportbusiness.com/news/euroleague-football-clubs-in-nba-europe-contention/] 6. EXCLUSIVE: Handful of bidders for London’s ‘$1bn NBA team’ [https://www.sportbusiness.com/news/exclusive-handful-of-bidders-for-londons-1bn-nba-team/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Ekstra Ekstra hear all about it

This week on The SportBusiness Podcast, Joseph Perry completes his stand-in duties alongside Jonathan Rest. The pair discuss an upcoming tender in one of European football's challenger leagues, a seismic announcement in Canadian TV and the week’s industry snippets, including a special dispatch from Lions Sport in Cannes. THE NEWSROOM: The Polish Ekstraklasa has hired IMG to lead its upcoming domestic media rights sales process. What will the agency bring to the table, and who may challenge serial incumbents Canal+ and TVP? Plus, a sponsorship agency appointment highlights growing synergies between MotoGP and F1. INSIDE THE DEAL: Catherine Davies returns to the pod to discuss a bombshell decision in Canadian sports media, as CBC calls time on its 75-year run broadcasting primetime Saturday night NHL games. What next for CBC, and Rogers' sublicensing hopes? AOB: Musings from Cannes, previewing Uefa Champions League rights deals to come in the US and South Korea, a tax-friendly NBA mega trade and predicting football's next fashion fad. You can subscribe to The SportBusiness Podcast on Apple Podcasts [https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275], Spotify [https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX], Amazon Music [https://music.amazon.co.uk/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast] and YouTube [https://www.youtube.com/@sportbusiness_group]. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com [http://sportbusiness.com/] subscriptions for a 30-per-cent discount here [https://www.sportbusiness.com/subscription-options/].   Co-hosts: Jonathan Rest, Joseph Perry Contributors: Catherine Davies, Imran Yusuf Editor: Lumi Lehmuskallio 1 CazéTV hails success of World Cup streams | SportBusiness [https://www.sportbusiness.com/news/cazetv-hails-success-of-world-cup-streams/] 2 IMG to lead Ekstraklasa domestic rights process | SportBusiness [https://www.sportbusiness.com/news/img-to-lead-ekstraklasa-domestic-rights-process/] 3 Ekstraklasa and Canal Plus sign off on PLN1.3bn, four-year contract | SportBusiness [https://www.sportbusiness.com/news/ekstraklasa-and-canal-plus-sign-off-on-pzn1-3bn-four-year-contract/?_gl=1*1sfbpbe*_gcl_au*MzE1OTAxNjUyLjE3Nzk3ODA2MjQ.] 4 CAA Sports adds MotoGP to motorsport portfolio | SportBusiness [https://www.sportbusiness.com/news/caa-sports-adds-motogp-to-motorsport-portfolio/] 5 MotoGP manufacturers in milestone collective deal | SportBusiness [https://www.sportbusiness.com/news/motogp-manufacturers-in-milestone-collective-deal/] 6 Rogers calls time on CBC’s 75-year NHL run | SportBusiness Media [https://media.sportbusiness.com/2026/06/rogers-calls-time-on-cbcs-75-year-nhl-run/] 7 Rogers ‘to shell out’ $7.7bn for NHL renewal | SportBusiness [https://www.sportbusiness.com/news/rogers-to-shell-out-7-7bn-for-nhl-renewal/] 8 Korean broadcasters given 10 days to make Uefa bids | SportBusiness [https://www.sportbusiness.com/news/korean-broadcasters-given-10-days-to-make-uefa-bids/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.