The SportBusiness Podcast

On the Seine at SportGen Summit in Paris

This week, Martin Ross, Maria Kholodova and Matthew Glendinning are in Paris to bring you the lowdown from the inaugural SportGen Summit, plus the usual look at major industry stories. We explore PSG’s brand building targets internationally and commercial approach, and Gucci’s landmark Alpine F1 title deal. Why Roland Garros host broadcaster Whisper rejected a sale to private equity to retain its independence and how co-founder David Coulthard views its approach to live sports production. A snap tender for Uefa club Spanish-language rights in the US also comes under the microscope, along with Fifa’s long-awaited TV deal in India. Plus, a EuroLeague Final Four dispatch from Athens, an Enhanced Games watch-along and tennis headwear tips. You can subscribe to The SportBusiness Podcast on Apple Podcasts [https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275], Spotify [https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX], Amazon Music [https://music.amazon.co.uk/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast] and YouTube [https://www.youtube.com/@sportbusiness_group]. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com [http://sportbusiness.com/] subscriptions for a 30-per-cent discount here [https://www.sportbusiness.com/subscription-options/].   Co-hosts: Martin Ross, Maria Kholodova Contributor: Matthew Glendinning Editor: Lumi Lehmuskallio Sources: 1. Gucci makes grid history with Alpine title deal [https://www.sportbusiness.com/news/gucci-makes-grid-history-with-alpine-title-deal/] 2. Tight Uefa club deadline for Spanish TV rights in US [https://www.sportbusiness.com/news/tight-uefa-club-deadline-for-spanish-tv-rights-in-us/] 3. Fifa close to Zee deal for World Cup rights in India [https://www.sportbusiness.com/news/fifa-close-to-zee-deal-for-world-cup-rights-in-india/] 4. Private ownership for Whisper as Sony divests [https://www.sportbusiness.com/news/private-ownership-for-whisper-as-sony-divests/] 5. PSG eyes commercial income hike from sale of major assets [https://sponsorship.sportbusiness.com/2026/03/psg-eyes-commercial-income-hike-for-current-season/] 6. Enhanced Games devoid of sponsors, broadcasters [https://www.sportbusiness.com/news/enhanced-games-devoid-of-sponsors-broadcasters/] 7. EuroLeague to roll out new distribution model [https://www.sportbusiness.com/news/euroleague-to-roll-out-new-distribution-model/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

High hoops: Netball bids for reach, revenue and relevance

This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross discuss some major developments in European football, a crucial media rights deal for a challenger sport and the week’s industry snippets. THE NEWSROOM: As Uefa issues a snap tender for men’s national team commercial rights, what does it mean for incumbent CAA Eleven and the 2028-36 cycle? Plus, Uefa club competitions finals paywalled by TNT Sports. INSIDE THE DEAL: Netball Australia courts reach and revenue from Nine Entertainment. Joseph Perry joins as we break down the deal and World Netball’s battle for rights fees ahead of its Commonwealth Games exposure window. AOB: The Enhanced Games debut, Sønderjyske’s MoM motors along and who wants to broadcast robot fighting? You can subscribe to The SportBusiness Podcast on Apple Podcasts [https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275], Spotify [https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX], Amazon Music [https://music.amazon.co.uk/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast] and YouTube [https://www.youtube.com/@sportbusiness_group]. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com [http://sportbusiness.com/] subscriptions for a 30-per-cent discount here [https://www.sportbusiness.com/subscription-options/].   Co-hosts: Jonathan Rest, Martin Ross Contributor: Joseph Perry Editor: Lumi Lehmuskallio Sources: 1. EXCLUSIVE: Uefa invites national team rights bids [https://www.sportbusiness.com/news/exclusive-uefa-invites-national-team-rights-bids/] 2. Chinese brands double down on family-friendly Uefa national team events [https://sponsorship.sportbusiness.com/2024/06/chinese-brands-double-down-on-family-friendly-uefa-national-team-events/] 3. Podcast – Team Talk: Champions League rights sales – then and now [https://www.sportbusiness.com/2025/06/podcast-team-talk-champions-league-rights-sales-then-and-now/] 4. Podcast – Making it Relevent: New Uefa agency team assembled [https://www.sportbusiness.com/2025/05/podcast-making-it-relevent-new-uefa-agency-team-assembled/] 5. TNT eyes Max audience with Uefa finals paywalls [https://www.sportbusiness.com/news/tnt-eyes-max-exposure-with-uefa-finals-paywalls/] 6. Netball Australia finds reach, revenue with Nine [https://media.sportbusiness.com/2026/05/netball-australia-finds-reach-revenue-with-nine/] 7. Enhanced Games devoid of sponsors, broadcasters [https://www.sportbusiness.com/news/enhanced-games-devoid-of-sponsors-broadcasters/] 8. Podcast - Enhanced Games: Where’s the commercial injection? [https://www.sportbusiness.com/2026/01/the-enhanced-games-wheres-the-commercial-injection/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

YOG days are over?

This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross are back to delve into the headline stories of the week and take a look at a big-ticket football sponsorship. THE NEWSROOM: Game over for YOG? The rationale, plus significant IOC funding, for the late Jacques Rogge’s labour of love are called into question. Plus, Bruin’s bet on more Matchroom growth. INSIDE THE DEAL: Sports Illustrated Tickets expands its Premier League sponsorship portfolio by landing a 12-year deal with Aston Villa. A route into taking over ticket operations? Matthew Glendinning explains. AOB: A stadium dilemma – Ajax Styles it out, a sleeve sponsorship courts attention and ‘No Broke Boys’ at LIV Golf. You can subscribe to The SportBusiness Podcast on Apple Podcasts [https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275], Spotify [https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX], Amazon Music [https://music.amazon.co.uk/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast] and YouTube [https://www.youtube.com/@sportbusiness_group]. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com [http://sportbusiness.com/] subscriptions for a 30-per-cent discount here [https://www.sportbusiness.com/subscription-options/].  Co-hosts: Jonathan Rest, Martin Ross Contributor: Matthew Glendinning Editor: Lumi Lehmuskallio Sources: 1. Youth Olympic Games to hit the skids? [https://www.sportbusiness.com/news/youth-olympic-games-to-hit-the-skids/] 2. Hearns sell 15% of Matchroom to Bruin [https://www.sportbusiness.com/news/hearns-sell-15-of-matchroom-to-bruin/] 3. Matchroom profits uptick spurred by darts, boxing [https://www.sportbusiness.com/news/matchroom-profits-uptick-spurred-by-darts-boxing/] 4. (ARCHIVE) Hearn: Matchroom equity sale still likely [https://www.sportbusiness.com/news/hearn-matchroom-equity-sale-still-likely/] 5. SI Tickets puts Villa at heart of Premier League push [https://sponsorship.sportbusiness.com/2026/05/si-tickets-puts-villa-at-heart-of-premier-league-push/] 6. Sports Illustrated Tickets trades on licensed name for market push [https://sponsorship.sportbusiness.com/2025/10/sports-illustrated-tickets-trades-on-licensed-name-for-sports-market-push/]  ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Can the ITTF bounce back from big losses?

This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross bring you analysis of this week’s industry developments, big numbers and the context behind the headlines. THE NEWSROOM: We look at the reasons behind the International Table Tennis Federation’s $14.4m loss, its sale of more WTT equity and what the future holds. Plus, DAZN’s $100m ViewLift swoop driven by a rights opportunities and US ambitions. INSIDE THE DEAL: Ben Cronin on why Uefa’s first-ever corporate strategic sponsorship with Schwarz Group represents one of the confederation’s most significant commercial innovations in a shift beyond its traditional competition-based sponsorship model. AOB: Guardians League launch – a life-saving addition to the sports landscape? And Fox Sports is offering you $50K to watch DR Congo v Uzbekistan. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.  You can subscribe to The SportBusiness Podcast on Apple Podcasts [https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275], Spotify [https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX], Amazon Music [https://music.amazon.co.uk/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast] and YouTube [https://www.youtube.com/@sportbusiness_group]. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com [http://sportbusiness.com/] subscriptions for a 30-per-cent discount here [https://www.sportbusiness.com/subscription-options/]. Co-hosts: Jonathan Rest, Martin Ross Contributor: Ben Cronin Editor: Lumi Lehmuskallio Sources: 1. ITTF sells 10% WTT stake after loss-making 2025 [https://www.sportbusiness.com/news/ittf-sells-10-wtt-stake-after-loss-making-2025/] 2. Long-serving ITTF, WTT CEO Dainton exits [https://www.sportbusiness.com/news/long-serving-ittf-wtt-ceo-dainton-exits/] 3. DAZN swoops for ViewLift to bolster US prospects [https://www.sportbusiness.com/news/dazn-swoops-for-viewlift-to-bolster-us-prospects/] 4. Schwarz Group corporate deal marks commercial first for Uefa [https://sponsorship.sportbusiness.com/2026/04/schwarz-group-corporate-deal-marks-commercial-first-for-uefa/] 5. Lidl shops for more Uefa sponsorship rights [https://sponsorship.sportbusiness.com/news/lidl-shops-for-more-uefa-sponsorship-rights/]  ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Bundesliga's investment strategy: Three stripes and you're in

This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross analyse the industry’s heavy-hitting stories, go deep on a football media rights deal with lessons for the wider market and, as always, review the trends shaping the industry. THE NEWSROOM: The Bundesliga’s lengthy – and often controversial – search for external funding leads to Adidas providing a €100m facility loan and extending its ball supply deal. Where’s the money going and where does the German league body look next? Plus, IMG fully back in media rights business with World Rugby. INSIDE THE DEAL: Maria Kholodova joins us to look at Norwegian football’s 10% uplift in its domestic broadcast deals in a bear market. We break down the what, but more importantly, the why. AOB: A Miami GP look ahead, a man called Fifa and does LaLiga’s rights inventory pack a punch? You can subscribe to The SportBusiness Podcast on Apple Podcasts [https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275], Spotify [https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX], Amazon Music [https://music.amazon.co.uk/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast] and YouTube [https://www.youtube.com/@sportbusiness_group]. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com [http://sportbusiness.com/] subscriptions for a 30-per-cent discount here [https://www.sportbusiness.com/subscription-options/]. Co-hosts: Jonathan Rest, Martin Ross Contributor: Maria Kholodova Editor: Lumi Lehmuskallio Sources: 1. Bundesliga scores €100m Adidas loan facility [https://www.sportbusiness.com/news/bundesliga-scores-e100m-adidas-loan-facility/] 2. ON THE MONEY: A German solution to a German problem [https://onthemoney.sportbusiness.com/2026/04/a-german-solution-to-a-german-problem/] 3. Serie A returns to CCTV in China for season finale [https://www.sportbusiness.com/news/serie-a-returns-to-cctv-in-china-for-season-finale/] 4. IMG reprises World Rugby rights role with gaze on US [https://www.sportbusiness.com/news/img-reprises-world-rugby-rights-role-with-gaze-on-us/] 5. SportBusiness Media: Rugby World Cup In Focus [https://media.sportbusiness.com/2023/11/in-focus-rugby-world-cup/?_gl=1*e5xkoz*_gcl_au*MTUzMzgzOTcyNS4xNzcxODQzNTUx&_ga=2.127005389.1191297882.1777278968-2135093259.1771843510] 6. Norwegian football’s early gamble pays off [https://media.sportbusiness.com/2026/04/norwegian-footballs-early-gamble-pays-off/] 7. Eliteserien pulls OTT service over VPN concerns [https://www.sportbusiness.com/news/eliteserien-pulls-ott-service-over-vpn-concerns/] 8. LaLiga rights on market in seven European countries [https://www.sportbusiness.com/news/laliga-rights-on-market-in-seven-european-countries/]  ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.