The Tim Ferriss Show
Brian Dean is the founder of Backlinko [https://backlinko.com/] and Exploding Topics [https://explodingtopics.com/], both acquired by Semrush, which itself was recently acquired by Adobe for $1.9 billion. Brian's story starts exactly where a lot of great stories start: broke, directionless, and eating canned beef stew in his dad's basement during the 2008 financial crisis. He picked up a copy of The 4-Hour Workweek [https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357/?tag=offsitoftimfe-20] and took action. As is nearly always the case, his path wasn’t a straight line, but a series of winding turns, all fed by experiments. His journey includes failures, two successful exits, and a hard-won answer to the question most people never think to ask: what do you actually do with your freedom once you have it? This episode is brought to you by: * Incogni, [https://incogni.com/tim]which automatically removes your personal data from the web, helping shield you from fraud, scams, and identity theft: https://incogni.com/Tim [https://incogni.com/tim] (use code TIM at checkout and get 60% off an annual plan) * Fin [https://fin.ai/tim] powerful AI Agent for all your customer service: Fin.Ai/Tim [https://fin.ai/tim] Timestamps: * [00:00:00] Start. * [00:02:53] From PhD pipettes to Dad’s basement to Jerry Springer. * [00:04:38] The 4-Hour Workweek finds its dream reader — marginal notes and all. * [00:06:04] First product flops, free traffic beckons, and SEO. * [00:07:40] The 200-domain AdSense empire. * [00:09:40] Dreamlining: From “escape the basement” to “3k a month in Thailand.” * [00:11:27] When Google’s Panda update slapped the internet (and Brian’s empire). * [00:12:32] Scared straight: Black hat to white hat via a hostel in Spain. * [00:17:55] Backlinko is born. * [00:19:50] The 200 ranking factors post: 25 hours of patent-digging, a million visitors. * [00:22:13] New rule: One post a month, 10x better than anything out there. * [00:23:02] Semrush comes knocking to buy his company — Brian ignores the email. * [00:24:02] Taking celebratory shots at Legal Sea Foods while wondering where the contract is. * [00:25:32] Due diligence hell: Hunting down ghosted freelancers and the contractor commandments. * [00:29:25] SEC market-close rules vs. Brian’s 10 p.m. bedtime. * [00:30:16] Post-acquisition: Hopping from one treadmill to the next. * [00:34:19] Backlinko on autopilot, boredom on full blast, and the chapter everyone skips. * [00:35:42] Exploding Topics: The paid newsletter mistake vs. the obvious SaaS play. * [00:38:41] Data-driven content and the ChatGPT user stats flywheel. * [00:41:00] Noah Kagan’s advice: Double down on what works — then 10x down. * [00:42:26] Ready, Fire, Aim — the litmus test for would-be founders. * [00:44:06] Startup costs: $500 for Backlinko vs. $90k to acquire Exploding Topics. * [00:47:29] How love and a Craigslist apartment scam in Berlin landed Brian in Portugal. * [00:48:48] Geoarbitrage still works — just don’t trust the 2007 pricing. * [00:50:20] Post-exit stress: Oura Ring at 2x baseline and the Algarve hard reset. * [00:52:21] Why founders who launch within a year of selling usually regret it. * [00:53:30] Tennis as the ultimate void-filler: Fun, fitness, community, and fresh air in one sport. * [00:54:31] The paradox of choice after exit: Structure, identity, and vertigo. * [00:56:52] Parting thoughts. * For show notes and past guests on The Tim Ferriss Show [https://tim.blog/podcast], please visit tim.blog/podcast [https://tim.blog/podcast/?utm_source=podcast&utm_medium=podcast&utm_campaign=podcast-description]. For deals from sponsors of The Tim Ferriss Show [https://tim.blog/podcast], please visit tim.blog/podcast-sponsors [https://tim.blog/podcast-sponsors] Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday [https://go.tim.blog/5-bullet-friday-1/]. For transcripts of episodes, go to tim.blog/transcripts [https://tim.blog/transcripts]. Discover Tim’s books: tim.blog/books [https://tim.blog/books]. Follow Tim: Twitter: twitter.com/tferriss [https://twitter.com/tferriss] Instagram: instagram.com/timferriss [https://instagram.com/timferriss/] YouTube: youtube.com/timferriss [https://www.youtube.com/timferriss] Facebook: facebook.com/timferriss [https://www.facebook.com/TimFerriss/] LinkedIn: linkedin.com/in/timferriss [http://linkedin.com/in/timferriss] See Privacy Policy at https://art19.com/privacy [https://art19.com/privacy] and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info [https://art19.com/privacy#do-not-sell-my-info].
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