Traffic Sources
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Building a dedicated online audience is both an art and a mystery. Traffic Sources is where host Carlos Pacheco talks with creators, business leaders, and marketers who've managed to figure it out (mostly). Through honest conversations, we explore what actually works in content creation, audience growth, and community building – and what definitely doesn't. Whether you're starting from scratch or already have a following, we share real experiences and practical approaches you can use. No growth hacks or secret formulas here – just straightforward conversations about real work. Join us as we share our insights and learn new ways to turn casual observers into genuine supporters, with plenty of judgment and sarcasm to spice things up. Join us on a semi-monthly basis where we discuss audience and channel strategies, the changes and struggles of the platforms, and the latest tactics, strategies, and trends. Who the hell is this guy? After stumbling through a career in advertising and marketing (where he mostly pretended to understand acronyms), Carlos somehow landed at Just For Entertainment Group as Director of OTT and monetization strategies. There, he spends his days contemplating subversive strategies to grow entertainment IPs across streaming platforms while occasionally having to explain to his parents what exactly that means. Before that, Carlos sweet-talked his way into Just for Laughs as a digital director, where he convinced them his SEO and marketing experience would help grow their YouTube presence. Spoiler alert: it actually worked. He then had a stint at Boat Rocker Media, building a channel network and managing rights on YouTube – which is basically like being a digital traffic cop, but with more spreadsheets. These days, you'll find him at Just For Entertainment Group, where he continues to translate digital jargon into actual business results, one platform at a time. (He's still not sure how he got here, but he's rolling with it.)
Alle Folgen
53 Folgen
The Video Insiders Podcast Ep.53 - Understanding how to monetizing CTV
Earlier this year Carlos got to travel to Denver, Co. to attend Stream TV, a conference focussed on the world of OTT and FAST channels. Denis and Carlos discuss about the experience and what insights were gathered from the experience. Notables: Changes to the YouTube Partner Program: “Starting today, eligible creators will begin to be able to apply to YPP earlier - once they’ve met a threshold of 500 subscribers, 3 public uploads in the last 90 days, and either 3000 watch hours in the past year or 3M Shorts views in the last 90 days. These new partners will unlock access to fan funding features like channel memberships, Super Chat, Super Stickers, Super Thanks, and the ability to promote their products with YouTube Shopping.” Read more on Social Media Today [https://www.socialmediatoday.com/news/youtube-lowers-entry-requirements-monetization-lure-tale/652881/] Google is in trouble with some of its advertising practices. Read more on The Verge. [https://www.theverge.com/2023/6/30/23777196/google-video-ads-policy-violation-sanctions]
The Video Insiders Podcast Ep.52 - A Crash Course on CTV (Connected TV) -
We're back after a no so long hiatus between episodes. Let's talk CTV! What is CTV you ask? Some call it Connected TV, but most just call it TV nowadays. Did you know that YouTube is the leader in CTV? Crazy huh? In this episode, Denis schools Carlos on the CTV landscape and Carlos pretends he knows something. We also discuss, what this means for online video creators and more. Join us and then complain online that we know nothing! Link dump: * YouTube 2023 mission: finding new ways to monetize with AI tools. [https://www.searchenginejournal.com/youtubes-priorities-for-2023-new-ways-to-make-money-ai-tools/481316/?utm_source=linkedin&utm_medium=social&utm_campaign=share-back-traffic#close] * Nearly half of YouTube viewership is now on TV. [https://www.searchenginejournal.com/youtubes-priorities-for-2023-new-ways-to-make-money-ai-tools/481316/%20https://www.nielsen.com/insights/2023/march-madness-fuels-a-rebound-in-viewing-across-cable-in-march/%20https://www.pixability.com/news/pixability-announces-third-straight-year-of-record-revenue-as-it-expands-ctv-and-youtube-capabilities%20https://mailchi.mp/littlemonstermediaco/the-youtube-algorithm-simplified?e=d159b1668e%20https://mountain.com/guides/performance-tv-vs-youtube-advertising/%20https://www.socialmediatoday.com/news/youtubers-share-results-of-first-month-of-shorts-monetization/644048/%20https://www.theinformation.com/articles/nearly-half-of-youtubes-u-s-viewership-is-now-on-tvs-helping-drive-ad-shift%20https://www.nielsen.com/insights/2023/march-madness-fuels-a-rebound-in-viewing-across-cable-in-march/] * Some creators share their results on the first few months of SHORTS monetization. [https://www.socialmediatoday.com/news/youtubers-share-results-of-first-month-of-shorts-monetization/644048/] * Pixability expanding into YouTube CTV...guess why [https://www.pixability.com/news/pixability-announces-third-straight-year-of-record-revenue-as-it-expands-ctv-and-youtube-capabilities/?utm_campaign=Newsletter&utm_medium=email&_hsmi=248358875&_hsenc=p2ANqtz-_WeEbZdinLo5rFqBuBx0WUuACt7w_MkVUoMTtG8KSSmvPjR3rXnkRMOjMJ5mTBxSOisUav47EkhIObcy2oLLisCp8Nqw&utm_content=248358875&utm_source=hs_email]
The Video Insiders Podcast Ep.51 - The Impact of YouTube Shorts
You are not imagining things, this is a new episode of VIP that is hitting your podcast feed! After a long hiatus, VIP returns with some changes. Denis Crushell joins the show to regularly co-host with Carlos Pacheco. We are taking baby steps with the show, we might change the name but our current focus is to make sure we get back on a regular upload schedule. As we publish the first episode of this "reboot" the YouTube creator space is going through changes (when isn't it?) as YouTube Shorts is posing a real threat to TikTok's vertical video dominance and monetization of Shorts on YouTube has kicked off with a whimper. We discuss that, what we've been up to and what are the plans for VIP going forward. Links we referenced: * James Creesh's Linkedin post on everything you need to know about YouTube Shorts is rolling out creator monetization on Feb 1st. [https://www.linkedin.com/feed/update/urn:li:activity:7018660518735355904/] * Cracking the YouTube Shorts code by Little Monster Media [https://www.tubefilter.com/2022/12/07/cracking-the-code-youtube-shorts/] * Denis' post on Linkedin [https://www.tubefilter.com/2022/12/07/cracking-the-code-youtube-shorts/] YouTube VP of Marketing Kate Stanford [https://www.linkedin.com/in/ACoAAACFkeMBSPXoZw9meaDTkdhkFr6_eW28v94] shared an insightful post regarding YouTube surpassing Netflix as the most-watched streaming platform in the U.S. In 2023.
The Video Insiders Podcast Ep. 49 - Trying to Understand YouTube's Algorithm in 2021
Carlos sits down with Jonathan Weilbaecher SVP. Strategy & Audience Development at Little Monster Media Co. to discuss YouTube's evolution, the Algorithm, YouTube Shorts and finally Jonathan’s predictions about the direction creators and YouTube are taking in the not too distant future. Connect with Jonathan Weilbaecher: linkedin.com/in/jonathanweilbaecher [https://www.linkedin.com/in/jonathanweilbaecher/] The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe [https://videoinsiders.fm/podcatchers]. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. [https://videoinsiders.fm/tubebuddy-promo-code] Follow Tom at @channel_fuel [https://twitter.com/channel_fuel] and Carlos at @carlospache_co [https://twitter.com/carlospache_co] on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com [http://channelfuel.com/] or Carlos at http://pachworkrights.com [http://pachworkrights.com/] Podcast Music by Planets Collide [https://open.spotify.com/artist/6ZGXIfMOXwTCNm9t3qvQsg?si=hm1UAnRlQ1KGa1ZvjNK_7w] and podcast editing & mixing by Joe Pacheco [https://twitter.com/innerlightmusic]
The Video Insiders Podcast Ep. 48 - Does YouTube Cannibalize Your Other Revenues?
Tom is excited to have a new operations assistant helping him with his backlog. Carlos is busy assisting clients with their Amazon distribution while reassuring other clients about the lower January views. In this episode, the boys explore the numerous benefits of having your content on YouTube and share their experience and struggle convincing rightsholders to release more on YouTube. Some get it - some don’t. The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe [https://videoinsiders.fm/podcatchers]. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. [https://videoinsiders.fm/tubebuddy-promo-code] Follow Tom at @channel_fuel [https://twitter.com/channel_fuel] and Carlos at @carlospache_co [https://twitter.com/carlospache_co] on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com [http://channelfuel.com/] or Carlos at http://pachworkrights.com [http://pachworkrights.com/] Podcast Music by Planets Collide [https://open.spotify.com/artist/6ZGXIfMOXwTCNm9t3qvQsg?si=hm1UAnRlQ1KGa1ZvjNK_7w] and podcast editing & mixing by Joe Pacheco [https://twitter.com/innerlightmusic]
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