Behind Design

Ep. 30 - Unlock Next-Level Growth: Kristina Bartold On Building Thriving Communities And Leveraging Social Media For Real Impact

Is your social media strategy missing the mark? On this episode of Behind Design, host Rachel Pesso sits down with Kristina Bartold, CEO and co-founder of The Social Snippet, to dive deep into the art of community-driven growth. Kristina reveals why focusing on connection over followers is the key to sustainable success in today’s digital landscape. From growing a loyal network to using platforms like Instagram and LinkedIn strategically, Kristina offers high-impact insights for entrepreneurs ready to scale their influence and build communities that convert. Tune in to learn how to stop chasing vanity metrics and start creating real, lasting impact online! Connect with Kristina Bartold: Instagram: instagram.com/kristina.bartold/ [https://www.instagram.com/kristina.bartold/]Instagram: instagram.com/thesocialsnippet/ [http://instagram.com/thesocialsnippet/] Website: thesocialsnippet.com [http://thesocialsnippet.com/] Special Offer: Your audience can join thesocialbusinessclub.ca [http://thesocialbusinessclub.ca/] and use the code PODCAST for a $1 first month! Freebie: https://thesocialsnippet.com/storystarterguide/ [https://thesocialsnippet.com/storystarterguide/] Want to learn more about where to connect with Rachel? Websites: www.rachelpesso.com [http://www.rachelpesso.com/]  |  www.soulthemes.com [http://www.soulthemes.com/] Instagram: https://www.instagram.com/rachelpesso/ [https://www.instagram.com/rachelpesso/] TikTok: https://www.tiktok.com/@rachelpesso [https://www.tiktok.com/@rachelpesso] Facebook: https://www.facebook.com/rachelpessodesign/ [https://www.facebook.com/rachelpessodesign/] LinkedIn: https://www.linkedin.com/in/rachelpesso/ [https://www.linkedin.com/in/rachelpesso/]

EP. 29 - Mastering Brand Positioning and High-Ticket Sales: A Conversation with Julie Cabezas

What truly sets a brand apart in a crowded market? In this episode of Behind Design, I sit down with Julie Cabezas, the "copywriter to the stars," to uncover the secrets behind creating a brand that not only stands out but also drives high-ticket sales. Julie shares her journey from launching her copywriting agency, Copycrimes, to building a high-ticket sales company that focuses on long-term results and authentic brand experiences. We dive into her unique approach to brand positioning, why brand voice is critical in conversion copy, and how collaborating with the right partners can elevate your brand to new heights. Whether you're struggling with your brand's messaging or looking to up your sales game, this episode is packed with actionable insights that will inspire you to think differently about your brand and its impact. Connect with Julie: The High-Ticket Income Accelerator Facebook Group: https://www.facebook.com/groups/iacquantum  [https://www.facebook.com/groups/iacquantum] Free 3-day sales training masterclass https://www.bigwithoutapology.com/register [https://www.bigwithoutapology.com/register] Instagram: https://www.instagram.com/selfmadesales [https://www.instagram.com/selfmadesales] LinkedIn: https://www.linkedin.com/in/juliecabezas/ [https://www.linkedin.com/in/juliecabezas/] https://www.linkedin.com/in/thechriskenney/ [https://www.linkedin.com/in/thechriskenney/] Want to learn more about where to connect with Rachel? Websites: www.rachelpesso.com [http://www.rachelpesso.com/]  |  www.soulthemes.com [http://www.soulthemes.com/] Instagram: https://www.instagram.com/rachelpesso/ [https://www.instagram.com/rachelpesso/] TikTok: https://www.tiktok.com/@rachelpesso [https://www.tiktok.com/@rachelpesso] Facebook: https://www.facebook.com/rachelpessodesign/ [https://www.facebook.com/rachelpessodesign/] LinkedIn: https://www.linkedin.com/in/rachelpesso/ [https://www.linkedin.com/in/rachelpesso/]

Ep. 28 - From Living in a Funeral Home to Going Viral: Melissa Hughes on Faith and Resilience

Have you ever questioned your path during times of adversity? In this episode of Behind Design, Rachel Pesso is joined by Melissa Hughes, a social media expert dedicated to empowering women in building authentic personal brands. Melissa shares her extraordinary journey from living in a funeral home during a personal crisis to achieving viral success with her very first video. Discover how she transformed her hardships into a thriving business and how her faith and resilience have shaped her approach to brand-building. Tune in to learn the importance of clarity, authenticity, and staying true to your mission in the digital world. Connect with Melissa: Get clarity on your Brand Messaging:  https://melissa-hughes.mykajabi.com/personalbrand [https://melissa-hughes.mykajabi.com/personalbrand] Website: www.melissaleahughes.com [http://www.melissaleahughes.com] Instagram: https://www.instagram.com/melissaleahughe [https://www.instagram.com/melissaleahughes]s/ Tiktok: https://www.tiktok.com/@melissaleahughes [https://www.tiktok.com/@melissaleahughes] Want to learn more about where to connect with Rachel?  Websites: www.rachelpesso.com [http://www.rachelpesso.com/]  |  www.soulthemes.com [http://www.soulthemes.com/] Instagram: https://www.instagram.com/rachelpesso/ [https://www.instagram.com/rachelpesso/] TikTok: https://www.tiktok.com/@rachelpesso [https://www.tiktok.com/@rachelpesso] Facebook: https://www.facebook.com/rachelpessodesign/ [https://www.facebook.com/rachelpessodesign/] LinkedIn: https://www.linkedin.com/in/rachelpesso/ [https://www.linkedin.com/in/rachelpesso/]

Ep. 27 - Podcasting Unplugged: Behind the Mic with Janine Stella

Ever wondered what it truly takes to create a successful podcast? In this episode, Rachel sits down with Janine Stella, her podcast editor and founder of Stellamix Podcast Production, to explore the multifaceted world of podcasting. Janine shares her journey and expertise, discussing the importance of passion, authenticity, and evolving content creation. Whether you're contemplating starting a podcast or looking to revitalize your existing show, this episode is packed with valuable advice and real-life experiences. Learn the secrets to maintaining podcasting stamina, leveraging AI tools, and staying true to your voice. Plus, get inspired by Rachel's own podcasting journey and discover why vulnerability and consistency are key to success. Subscribe, follow, and leave a five-star rating if you enjoy the show! Show Notes: Website: StellaMix - Podcast Production, Podcast Management [https://stellamix.com/] Email: info@stellamix.com Want to learn more about where to connect with Rachel?  Websites: www.rachelpesso.com [http://www.rachelpesso.com/]  |  www.soulthemes.com [http://www.soulthemes.com/] Instagram: https://www.instagram.com/rachelpesso/ [https://www.instagram.com/rachelpesso/] TikTok: https://www.tiktok.com/@rachelpesso [https://www.tiktok.com/@rachelpesso] Facebook: https://www.facebook.com/rachelpessodesign/ [https://www.facebook.com/rachelpessodesign/] LinkedIn: https://www.linkedin.com/in/rachelpesso/ [https://www.linkedin.com/in/rachelpesso/]

Ep. 26 - From Pandemic Pastime to Impactful Brand: Rachel Pesso's Secrets to Building a Loyal TikTok Audience

Are you an entrepreneur or a TikTok enthusiast looking to build a vibrant online community and authentic brand presence? In this episode of "Behind Design," Rachel Pesso shares her journey from a pandemic pastime to creating a thriving TikTok account for her French Bulldogs, Bear and Lola, with 14,000 followers. How did she turn a simple hobby into a powerful brand-building tool? Rachel unveils the strategies, insights, and key lessons she learned along the way. Discover the magic behind building genuine connections, the power of live interactions, and tips to leverage TikTok for your business. Whether you're new to TikTok or seeking fresh ideas to grow your brand, this episode is packed with actionable advice and inspiration. Show Notes: TIktok: @bearloveslola I [https://www.tiktok.com/@bearloveslola]G: @Bearloveslola [https://www.instagram.com/bearloveslola/] Website: www.bearloveslola.com [http://www.bearloveslola.com/] ( Coming soon )  Want to learn more about where to connect with Rachel?  Websites: www.rachelpesso.com [http://www.rachelpesso.com/]  |  www.soulthemes.com [http://www.soulthemes.com/] Instagram: https://www.instagram.com/rachelpesso/ [https://www.instagram.com/rachelpesso/] TikTok: https://www.tiktok.com/@rachelpesso [https://www.tiktok.com/@rachelpesso] Facebook: https://www.facebook.com/rachelpessodesign/ [https://www.facebook.com/rachelpessodesign/] LinkedIn: https://www.linkedin.com/in/rachelpesso/ [https://www.linkedin.com/in/rachelpesso/]