Brand Sauce

Short Form Marketing Works, and Here's the Metrics that Prove It

There's no shortage of examples of small brands, and big brands, that have seen huge success through using short form video to grow their business. Why don't more businesses dedicate time to doing it well? One of the barriers is not knowing what type of results a company can expect. But thanks to a new report from System1 and TikTok, marketers can show the type of lift in awareness, perception, and conversion a brand could see from doing short form well. Today on Brand Sauce, we review key takeaways from that study, examples of brands doing it well, and how to plan a short form initiative. Plus: a discussion on job security, and a surprising sponsor update. Subscribe to my free newsletter and get a free marketing ebook at www.brandsauce.co, and get updates on future podcast episodes. Music beds provided by Uppbeat.io. Get royalty-free music of every genre, sound effects, and drag and drop LUTs here: https://share.uppbeat.io/bpubmkwc6yhk Have a topic for Joe? Email questions to brandsaucepod@gmail.com.

Building in Public as a Marketing Strategy

Brands and entrepreneurs that share behind the scenes looks at how the business is getting built can connect with audiences on a deeper level. It's not as easy as it looks. "Building in public" as a content strategy can be incredibly effective, but it takes time, effort, and great storytelling. How can you do it well, and what pitfalls do you need to keep an eye out for? All of that today, and more, on Brand Sauce. Subscribe to my free newsletter and get a free marketing ebook at www.brandsauce.co, and get updates on future podcast episodes. Music beds provided by Uppbeat.io. Get royalty-free music of every genre, sound effects, and drag and drop LUTs here: https://share.uppbeat.io/bpubmkwc6yhk Have a topic for Joe? Email questions to brandsaucepod@gmail.com.

Building a Visual Brand Identity

There are plenty of brands - Nike, Apple, and McDonald's just to name a few - that people can immediately identify with a wordless logo. How can a smaller brand or startup compete with massive budgets and design teams? Is it best for a new brand to be more literal in its logo and brand design? In today's episode, we talk about the key components of a strong brand visual system, what types of partners might be available at different budget levels, and why you should probably avoid Canva and Fiverr. Subscribe to my free newsletter and get a free marketing ebook at www.brandsauce.co, and get updates on future podcast episodes. Have a topic for Joe? Email questions to brandsaucepod@gmail.com.

Strategic Marketing During Economic Uncertainty (TikTok Livestream)

A looming trade war added to growing trends of consumer and ecomomic uncertainty. What is a brand to do when everything feels chaotic? Joe hosted a TikTok Live to talk with people about what all brands, especially smaller brands, should and shouldn't do when they're feeling the pressure that everyone is feeling. It's a loose conversation, and some of the topics include keeping top of mind for consumers, ways to pivot a business, some life anecdotes from the 2008 recession, and the opportunities and pitfalls of using too much AI in marketing. Subscribe to my free newsletter and get a free marketing ebook at www.brandsauce.co, and get updates on future podcast episodes. Have a topic for Joe? Email questions to brandsaucepod@gmail.com.

How Distinction or a Niche Helps Build Brands

How can you carve out a piece of an established category? It helps if your brand has distinct features from the competition, but if not, you can build them with your marketing. Today on Brand Sauce, we'll talk about how to exploit a distinct feature to help your brand grow, or how you can use your marketing to establish a unique niche to help you stand out. Also, we open up the mail bag and have a brief word from our newest "sponsor" on the pod. Subscribe to my free newsletter and get a free marketing ebook at www.brandsauce.co, and get updates on future podcast episodes. Have a topic for Joe? Email questions to brandsaucepod@gmail.com.