Breaktime Off the Shelf

Best Part of Waking Up (a Brand) with Josh Williams, Director of Brand Experience, Coffee at The J.M. Smucker Co.

Grab your coffee and tune in to the newest episode of Off the Shelf! Josh Williams, the Director of Brand Experience at The J.M. Smucker Co. joins Breaktime's Josh Ginsberg to talk about reinventing some of America’s most iconic brands. Josh W. shares why shopper marketing is the best training ground for brand leaders, how getting uncomfortable fuels his best work, and the century-old poem that still guides his career. From a reimagined Folgers jingle that went viral with Gen Z, to a Dunkin’ campaign born from the courage to simplify... you're not gonna want to miss this one! Disclaimer: The views and opinions expressed in this podcast are those of the individual hosts and guests and do not necessarily reflect the views, policies, or positions of the company or its affiliates.

Risk, Resilience, and Real Talk with Ashley Keller, US Team Lead Omni Marketing at Vestacy

Ashley Keller has spent decades in the CPG industry, and she's got the stories to prove it, from truck broker to shopper marketing to helping launch an entirely new standalone brand. She sits down with Josh and Brad to get candid about chasing big opportunities, bouncing back from setbacks, and finding joy in the chaos. Equal parts career wisdom and real talk, this episode is one you won't want to skip. Disclaimer: The views and opinions expressed in this podcast are those of the individual hosts and guests and do not necessarily reflect the views, policies, or positions of the company or its affiliates.

Commerce at the Speed of Culture with Rich Hill, Senior Shopper Marketing Manager at Unilever

In this episode of Off the Shelf, Rich Hill of Unilever joins the crew to unpack how culture, creativity, and curiosity drive modern commerce. From activating massive moments like the World Cup and March Madness to experimenting with AI and building brands with real human stories, this conversation goes way beyond the shelf. It’s a fun, honest look at how relevance is built when people come first. Note: This episode was originally recorded in December 2025. Disclaimer: The views and opinions expressed in this podcast are those of the individual hosts and guests and do not necessarily reflect the views, policies, or positions of the company or its affiliates.

Robots, Rings, and Retail – CES 2026 Recap

Fresh off CES 2026, Breaktime’s Josh Ginsberg and Brad Godwin hit record to unpack what actually matters from the biggest tech show on the planet. From AI becoming the new baseline to robots, wearables, and screenless tech reshaping how consumers live and shop, they break down the signals brands can’t ignore. The conversation zeroes in on utility, trust, and why “AI-powered” alone isn’t enough anymore. If you care about where commerce is headed and how brands win next, this one’s for you.

Future Forward with Jenny Echeverri, Team Lead Omnichannel Strategy at Reckitt

Join the Off the Shelf team for an insightful conversation with Jenny Echeverri, who leads Omni-Channel Strategy for the Walmart team at Reckitt. In this first episode, we explore the dynamic evolution of commerce, the growing complexity of conversational commerce, and what’s needed to win in AI-driven channels as we head into 2026. Want to follow Jenny's sourdough journey? Check out Crust & Crumb Sourdough Co on Instagram and TikTok: * Instagram: @crust_n_crumb_sourdough * TikTok: @crust_n_crumb_sourdough Disclaimer: The views and opinions expressed in this podcast are those of the individual hosts and guests and do not necessarily reflect the views, policies, or positions of the company or its affiliates.