Delusion By Design

Building His Career In Football Media & Life After AFTV | James B | 16

James B is a football journalist and content creator who has built his dream career in one of the most competitive and volatile spaces on YouTube.Having spent 5 years at AFTV, where he got to work in and understand the world of football media from the inside, he made the decision to step away and build his own platform, The Goonerverse .He took a concept he developed during his master’s program that was originally something completely different and repositioned it into a vehicle through which he could work for himself while practising the type of journalism he actually wanted to be doing.We dug deep into his experience and his views on football YouTube, what it takes to stand out in a crowded space, and the mindset he developed to back himself and build something of his own without having everything mapped out from the start.

Meet The 21 y/o Who Designed His Identity To Make $120k/m | Isaac Okoro-Maduka | 15

Isaac Okoro-Maduka is a university dropout who built a business generating six-figure months by aligning his identity, conviction and actions behind one clear vision.Growing up in a small flat in East London, Isaac always knew he wanted more. After experimenting with countless side hustles and getting into sales at a young age, he eventually found a model he could truly scale.In our conversation, he explains why you have to transform through multiple versions of yourself to become capable of achieving what you set out to do and how the risks he took left him with no option but to make it work.We unpack the mindset shifts that helped him separate noise from signal, the role identity played in his growth, and why he believes delusion is a prerequisite for extraordinary results.

How He Uses Consciousness As Leverage | Milan | 14

Milan is the host of A Stream of Consciousness and a thinker who explores the overlap between entrepreneurship, spirituality and self-mastery A journey that started selling sweets in school took him through building multiple businesses, including building a multi-seven-figure e-commerce brand and opening a restaurant in London.  At 23, despite his financial success, he followed his intuition to walk away from the path he had built. He reached an inflection point where he realised he wasn’t climbing the mountain he wanted to climb and pivoted entirely. From that point, he’s gone down a road of pursuing alignment through the work he’s put out initially under the Untethered brand, and eventually on @bymiilan In this episode, we unpack Milan’s journey from young entrepreneur to self-mastery content creator, the idea that the inner world lays the foundations for external success, and the principles he’s distilled through his research and work We explore conviction, ego, identity shifts, consciousness, the balance between logic and intuition, and what it truly means to build inner mastery.  This conversation moves between these different aspects not as abstract concepts, but as practical tools for navigating ambition without losing yourself in the process.

How He Became The Face Of Personal Branding | Joshua Agbisit 2 | 13

Joshua Agbisit is a six-figure business owner and consultant who is becoming one of the most recognisable voices in personal branding.From being an editor just beginning to break through during his first appearance on Delusion By Design to where he is today, Josh has completely changed the trajectory of his life.When we last spoke, he was earning between $2,000 and $4,000 a month as an editor. Today, he runs a leveraged consulting business, has escaped trading time for money, and operates with clarity around who he is and where he’s heading.In this episode, we walk through the full story of that transformation — how he moved through his lowest moments, came out stronger on the other side, and stacked every skill he developed over the years to build something sustainable.Josh also breaks down the role that proximity, experience, and obsession played in his biggest breakthroughs, alongside the mindset and identity shifts that allowed him to reinvent himself and the direction of his life.

How He Went From Failed Agency Owner To Millionaire Sales Coach | Hassan Chattha | 12

Hassan Chattha is a sales coach and entrepreneur who went from delivering pizzas to fund his agency to building a million-dollar business coaching and placing sales teams.After hitting his lowest point in 2020, Hassan began searching for a way out — experimenting with online business models, failing repeatedly, and eventually finding his way into sales. What followed was a rapid rise: closing his first deals with no formal training, hitting a $10,000 month early on, and realising he had found the skill that would change his life.Today, Hassan has coached hundreds of sales reps, helped build eight-figure sales teams, and worked with companies to dramatically increase their revenue. By turning insecurity about his financial situation into fuel, he found an avenue that allowed him to completely change the trajectory of his life.In this episode, we dig into Hassan’s journey — from insecurity and self-doubt to delusional confidence, from early failures to first wins, and from sales rep to educator. We explore how he developed elite sales skills so quickly, how sales reshaped his identity, and what it really takes to build a life around mastery and conviction.Subscribe To Antonio’s Newsletter:https://antonio-amaral.kit.com/0c6226e34eConnect with Antonio:Newsletter: https://antonioamaral.substack.com/IG: https://www.instagram.com/antoniolfamaral/ Connect with Hassan:YT: https://www.youtube.com/@hassanthecloser/videos IG: https://www.instagram.com/goatofsales