Digital Clinic

How to Navigate Shifting Compliance Rules Without Sacrificing Performance

In this episode of Digital Clinic, we tackle the pressing challenge of navigating shifting compliance rules in healthcare marketing without sacrificing performance. Join me as I speak with Richard Chapman, an experienced privacy officer and founder of Syndalos, who shares invaluable insights into the evolving landscape of state-level privacy regulations. With federal guidance becoming less clear, healthcare marketers must adapt to a complex web of compliance requirements while maintaining effective marketing strategies. Richard emphasizes the importance of collaboration between marketing, compliance, and legal teams to ensure alignment and minimize risk. Tune in for practical advice on how to enhance your marketing efforts while staying compliant in an increasingly regulated environment.

Why Privacy-First Marketers Are Turning to Media Mix Modeling

In this episode of Digital Clinic, I dive into the transformative potential of media mix modeling for privacy-first marketers in healthcare and med tech. With cookie deprecation and new regulations reshaping how we track and measure success, conventional attribution methods are proving inadequate. I chat with Michael Wiegand, Director of Marketing Sciences at Wheelhouse DMG, who shares his journey from skepticism to advocacy for media mix modeling. Discover how this innovative approach can reveal the joint, direct, and indirect effects of your marketing channels, driving better decisions with less media spend. Tune in to learn how businesses can achieve greater insights and profitability while navigating the complexities of compliance in today’s digital landscape.

Why PR Practitioners Are Built for the Age of AI Search

Abby Lovett spent 26 years at the world's foremost PR agencies doing the kind of work AI is worst at: building credibility that cannot be bought. Now, as founder of CTP Visibility Advisors, she's making the case that the AI visibility challenge facing brands today isn't an SEO or a GEO problem. It's a narrative and credibility problem, and that's always been PR's turf. In this episode, Abby and Aaron dig into why the skills PR practitioners have spent decades developing are exactly what the AI era demands. Connect with Abby Lovett: https://www.linkedin.com/in/abbylovett/ Check out CTP Visibility Advisors: https://www.ctpvisibility.com/

How to Cut Through the Noise with Audience-Focused Content Marketing

Great content doesn't sell, it serves, and Courtney Patterson has built her entire marketing philosophy around that distinction. Courtney is the Content Strategist and Marketing Lead at Implant Direct, with a career spanning FinTech, SaaS, and medical device across some of the largest companies in the world. Along the way, she developed a content framework rooted in three questions: Why me? Why now? And why should I care? If you can't answer all three, the content isn't ready to publish. In this episode, you'll learn why audience-centered content drives better results, how marketing in a regulated med tech environment changes the way you craft a narrative, what AI can genuinely help with in the content creation process and where it falls short. Connect with Courtney Patterson: https://www.linkedin.com/in/courtney-patterson/ Check out Implant Direct here: https://www.implantdirect.com/

How Patient-Centered Thinking Drives MedTech Marketing Performance

In this episode of Digital Clinic, I'm joined by Bridget Linebarger, founder of Springbridge, as we explore how patient-centered thinking enhances MedTech marketing performance. With over 20 years in the industry, Bridget emphasizes the importance of understanding the full spectrum of the patient journey—starting from their initial diagnosis to life beyond the hospital. We delve into user journey mapping, patient segmentation, and how to craft marketing strategies that resonate within compliance-driven environments. Bridget shares her insights on building communities and creating messaging that empowers consumers in their healthcare decisions. Don’t miss this insightful conversation that challenges conventional marketing approaches in the MedTech space.