El Brightside Podcast

Elba Intriago | Latinas in Advertising and the Gender Pay Gap

This year, Latina Equal Pay Day was on October 5th. According to the most recent data, Latinas, despite being one of the fastest growing and most educated groups in the country, make $0.52 to the dollar in comparison to their white, male counterparts. Furthermore, a new analysis conducted by the National Women’s Law Center found that Latinas stand to lose more than $1.2 million over a 40-year career due to the wage gap and for those with a professional degree, the gap widens to $2.5 million over their career. In this discussion, we’ll talk to Elba Intriago, VP at Walton Isaacson and Latina leader with decades of experience in the advertising industry. We’ll dig deep into some of the nuances associated with the gender pay gap for Latinas and women across the board. Here is an overview of some high-level topics of discussion to expect: 👉 The importance of the Latina perspective in advertising 👉 Reasons why the Latina pay gap is getting worse 👉 Cultural beliefs on education and career growth 👉 The gender pay gap for women in advertising At El Brightside, we lean into the tensions and complexities of different cultural topics and perspectives. We are fueled by the joys of culture and look forward to shining light on incredible Hispanic leaders through human-centric, culturally fluent dialogue. Our mission is to help ignite business through human connection. Connect with Elba Intriago on LinkedIn and visit www.waltonisaacson.com [http://www.waltonisaacson.com] to learn more about her work and the agency she is a part of.  ~~ “A Multicultural Discussion” is a LinkedIn Live series focused on interviewing corporate executive leaders and founders from different industries and learning from their professional journeys and multicultural human experiences.  ~~ Get to know El Brightside by following us on Facebook and LinkedIn @elbrightside Visit ⁠elbrightside.com⁠ [https://www.elbrightside.com/] for more information about our professional services and how we are helping Ignite Business Through Human Connection. Connect with ⁠Jonathan Tarin on LinkedIn.⁠ [https://www.linkedin.com/in/jonathantarin/]

Sandra Velasquez (NOPALERA) | How to Use the Value of Culture to Build a Brand with Bold Intention.

Mexican culture is beloved around the globe and will always be embedded into the fabric of American life. Its energy is ever-present in almost every corner of our country and radiates through the people who proudly have Mexican blood running through their veins. Mexican energy is what fueled Sandra Velasquez to create Nopalera, a Mexican botanical bath and body collection powered by the Mexican nopal cactus, one of the most nourishing plants in the world. Nopalera challenges the narrative around the value of Latino goods in the beauty industry and aims to reposition them in premium spaces where they belong but are nearly non-existent. This intentionally bold approach is driven by the belief that Mexican culture and heritage is worthy of luxury, honor and loyalty. At El Brightside, we are fueled by the joys of culture and it is an honor to have the opportunity to interview an emprendedora whose brand mission goes beyond beauty, it also elevates and champions Mexican heritage and the value it offers anyone receptive to its gifts across the world. Please join us as we kick-off Hispanic Heritage Month with “A Multicultural Discussion” about embodying the boldness of culture, challenging the status quo, building a business with intention, standing in your worth and always remaining resilient. Connect with Sandra Velasquez on LinkedIn and visit www.nopalera.co [http://www.nopalera.co] to purchase these amazing bath and body products.  Follow NOPALERA on Instagram @nopalera  ~~ “A Multicultural Discussion” is a LinkedIn Live series focused on interviewing corporate executive leaders and founders from different industries and learning from their professional journeys and multicultural human experiences.  ~~ Get to know El Brightside by following us on Facebook and LinkedIn @elbrightside Visit ⁠elbrightside.com⁠ [https://www.elbrightside.com/] for more information about our professional services and how we are helping Ignite Business Through Human Connection. Connect with ⁠Jonathan Tarin on LinkedIn.⁠ [https://www.linkedin.com/in/jonathantarin/]

Pilar Avila | Living Abundantly Free by Doing Well and Doing Good

How can we amplify our impact in an evolving world order? Having worked across the finance, hospitality and nonprofit sectors for 25 years before becoming an entrepreneur, Pilar Avila has led many institutions and individuals through the process of turning vision into action, and action into impact. Her journey working alongside U.S. Latino civic and industry leaders, elected officials, and corporate executives in Washington DC were foundational in her executive career. Upon the dawn of a new millennium, Pilar knew Latinos would continue to rise as a formidable economic and political force in the United States of America. This experience and understanding allowed her to not just expect opportunity for her community, but also be part of creating them herself with intention and impact. Pilar Avila is a proud Boricua, representing La Isla del Encanto with immense pride and I'm honored to have her share her invaluable experience and humanity with us on LinkedIn Live. Join us in a multicultural discussion about advocacy, economic prosperity, executive corporate leadership and intentionally designing a life to create global impact. Connect with Pilar Avila on LinkedIn and visit www.interductus.co [http://www.interductus.co] for more information to learn more about her strategic services and approach to wellness and abundance.  ~~ “A Multicultural Discussion” is a LinkedIn Live series focused on interviewing corporate executive leaders and founders from different industries and learning from their professional journeys and multicultural human experiences.  ~~ Get to know El Brightside by following us on Facebook and LinkedIn @elbrightside Visit ⁠elbrightside.com⁠ [https://www.elbrightside.com/] for more information about our professional services and how we are helping Ignite Business Through Human Connection. Connect with ⁠Jonathan Tarin on LinkedIn.⁠ [https://www.linkedin.com/in/jonathantarin/]

Isaac Mizrahi | Building Sustainable Business Growth with the U.S. Hispanic Market

There’s no denying the presence of Hispanic culture in the U.S. – its flavors, music, vibrancy and people are everywhere and in some cases, represent the majority in some of the most iconic metropolitan cities in the country. But, what are the business implications for brands and organizations that fail to act and acknowledge the opportunities with the U.S. Hispanic market? Join us as we take a deep-dive into the world of the U.S. Hispanic marketing and business landscape with Isaac Mizrahi, award-winning, multicultural advertising executive and author of “Hispanic Market Power – America’s Business Growth Engine.” Connect with Isaac Mizrahi on LinkedIn and visit www.hispanicmarketpower.com [http://www.hispanicmarketpower.com] for more on his new book and Hispanic business insights.  ~~ “A Multicultural Discussion” is a LinkedIn Live series focused on interviewing corporate executive leaders and founders from different industries and learning from their professional journeys and multicultural human experiences.  ~~ Get to know El Brightside by following us on Facebook and LinkedIn @elbrightside Visit ⁠elbrightside.com⁠ [https://www.elbrightside.com/] for more information about our professional services and how we are helping Ignite Business Through Human Connection. Connect with ⁠Jonathan Tarin on LinkedIn.⁠ [https://www.linkedin.com/in/jonathantarin/]

HHM Series (Part 4) | Una Casita, a First Step to Building Generational Wealth

This is part 4 of our Hispanic Heritage Month Series that takes us through A Wealth Building Journey.  In our final episode of our Hispanic Heritage Month series, we talk to two Latina professionals helping their Hispanic community build generational wealth in the real estate industry.  Our approach to this episode was bringing a professional realtor and a licensed loan officer together to discuss the importance of financial literacy, in-language service and of course, sharing their human approach to being of service to an underserved community in the real estate and mortgage lending industries.  Hilda Marquez is a professional real estate agent in the Dallas Ft. Worth metropolitan area. She is originally from Jalisco, Mexico and prior to becoming a real-estate agent, spent more than a decade working in the media and advertising industries. She brings a wealth of experience understanding the nuances of financial literacy and understanding the benefits of building wealth in real estate and how it can make a difference in the Hispanic community and their future generations. Hilda is a devoted wife and mother of four beautiful children and resides in Grand Prairie, TX. Gracie Perez is a licensed loan officer servicing the Dallas Ft. Worth metropolitan area and other areas across Texas. She is originally from Guanajuato, Mexico and has over 15 years of experience in the banking and mortgage lending industries. Gracie is a graduate of Grace College in Indiana and currently resides in Dallas, Texas with her husband and their three children. She is an active member of the National Association of Hispanic Real Estate Professionals (NAHREP) in both the Dallas and Plano-Garland chapters. A strong supporter of her local community, she gives back through her volunteer work with Carrollton-Farmers Branch schools. Get to know these two professional Latinas by connecting with them on LinkedIn and following them on Instagram.  Connect with Hilda Marquez on LinkedIn [https://www.linkedin.com/in/hildalimon/] or follow her on Instagram | @Hilda_dfw_realtor Connect with Gracie Perez on LinkedIn [https://www.linkedin.com/in/gracie-perez-2092b170/] or follower her on Instagram | @missmortgagedfw Visit Gracie’s website www.gracieperez.com [http://www.gracieperez.com]   ~~ Get to know El Brightside by following us on Instagram or Facebook @elbrightside Visit ⁠elbrightside.com⁠ [https://www.elbrightside.com/] for more information about our professional services and how we are helping Ignite Business Through Human Connection. Connect with ⁠Jonathan Tarin on LinkedIn.⁠ [https://www.linkedin.com/in/jonathantarin/]