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FERMAT Fridays

Podcast af Fermat Commerce

engelsk

Business

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This is FERMAT Fridays, your backstage pass to what’s going on at FERMAT. Join us every Friday as we chat about what we're cooking up, the strategy behind it all, and of course our general musings. Expect juicy insights on new features, our latest experiment results, and whatever else is making waves in our world. Whether you're an existing customer or just a little FERMAT curious, this podcast will keep you up to date and entertained.

Alle episoder

24 episoder

episode EP024: Go Ahead, Just Build a Landing Page cover

EP024: Go Ahead, Just Build a Landing Page

In this episode Alex McEachern interviews Rishabh (CEO of FERMÀT) discussing the evolving landscape of e-commerce and marketing strategies.  They explore the significant impact of privacy changes on customer acquisition, the shift from identity-based marketing to intent-driven strategies, and the importance of creating tailored landing pages and funnels.  Rishabh emphasizes the need for brands to adapt to these changes by building unique experiences for different customer segments, ultimately leading to better measurement and more engaging commerce experiences. Chapters: 00:00 Introduction to the Future of Commerce 01:47 The Impact of Privacy Changes on E-commerce 06:49 The Shift from Identity to Intent in Marketing 12:47 Building Effective Landing Pages and Funnels 18:43 Measuring Success in the New Commerce Landscape 27:40 The Joy of Personalized Commerce Experiences

22. nov. 2024 - 30 min
episode EP023: Post-Click Strategies from Fresh Clean Threads cover

EP023: Post-Click Strategies from Fresh Clean Threads

Follow Daniel on Linkedin - https://www.linkedin.com/in/danielsilverman92107/ In this episode of Fermat Fridays, Daniel Silverman, the Senior E-commerce Product Manager at Fresh Clean Threads shares the importance of landing page optimization. Daniel discusses collaboration in experimentation and the need for scaling insights to improve revenue per session. He emphasizes the significance of optimizing the checkout process and post-purchase experience to maximize efficiency and revenue.  The conversation highlights practical strategies and insights for e-commerce brands looking to enhance their digital user experience and drive growth. Chapters 00:00 Introduction to E-commerce Expertise 04:04 The Importance of Landing Page Optimization 10:22 Collaboration and Experimentation in E-commerce 14:29 Scaling Insights and Learning 20:40 Optimizing Checkout and Post-Purchase Experience

15. nov. 2024 - 35 min
episode EP021: Why We Made A Couture Line cover

EP021: Why We Made A Couture Line

Summary In this engaging conversation, Rabah and Alex delve into the innovative marketing strategies behind FRMT, a couture line that blends high fashion with B2B SaaS.  They discuss the concept of moonshot marketing, the importance of experiential marketing, and how to effectively engage influencers.  The duo emphasizes the shift from traditional websites to marketing funnels, highlighting the power of storytelling and the need for experimentation in driving growth. They conclude with insights on the future of e-commerce and the importance of adapting to new marketing paradigms. Chapters 00:00 Introduction and Return of Robbo 02:53 Exploring FRMT: The Couture Line Concept 05:59 Moonshot Marketing: Taking Asymmetric Bets 09:00 Experiential Marketing: Engaging Customers Through Experience 11:57 Influencer Marketing: Seeding and Engagement Strategies 14:53 The Future of E-commerce: Funnels Over Websites 17:59 The Power of Storytelling in Marketing 20:50 Experimentation and Growth: The Role of Funnels 24:13 Closing Thoughts and Future Directions

1. nov. 2024 - 37 min
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