Founder Diaries Podcast

SN2; Minisode 15: Money Advice for Founders ( From My Experience)

Most founders learn money the hard way. Most of us figure it out through pressure, mistakes, survival, and experience. In Minisode 15, we unpack practical money advice for founders from years of building and running businesses; the lessons, mistakes, and financial habits that every entrepreneur should start thinking about early. Because somewhere along the journey of impact, growth, hiring, and scaling… many founders forget the original goal: The business was supposed to make money for you. In this minisode, we discuss: 1. Paying Yourself First 2. Business Savings & Cash Reserves 3. Building Relationships With Your Bank 4. Reviewing Personal Finances and Why it Still Matters 5. Emergency savings, investing, pensions, and creating wealth beyond the business. Don’t forget to like, subscribe & turn on notifications for more founder conversations and practical business insights. Partner Spotlight; We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com Sponsor highlight; This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off. Follow Founder Diaries on socials: Instagram / founderdiar. . Tiktok / founder.diari. . Spotify https://open.spotify.com/show/1CBpdVj... Follow our host on socials: Instagram https://www.instagram.com/yvonnekanyi... TikTok ⁠ https://www.tiktok.com/@entrepreneurm...

SN2; Minisode 14: Signal Vs Noise | Why Most Founders Stay Busy But Don't Grow

Back-to-back meetings, Constant notifications, Supplier issues, Endless tasks, New ideas every hour 👀 And somehow… at the end of the day, it still feels like you’re not moving the business forward. In Minisode 14, we unpack the powerful concept of Signal vs Noise inspired by Steve Jobs’ return to Apple in 1997 and how it helped transform the company. In this minisode, we explore: The origin of Signal vs Noise from information theory Why founders choose noise The “founder signal problem” Practical ways to identify signal in your business How to structure your day around signal 👉 Don’t forget to like, subscribe & turn on notifications for more founder conversations and business insights. Partner Spotlight; We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com Sponsor highlight; This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off. Follow Founder Diaries on socials: Instagram / founderdiar. . Tiktok / founder.diari. . Spotify https://open.spotify.com/show/1CBpdVj... Follow our host on socials: Instagram⁠ https://www.instagram.com/yvonnekanyi... TikTok⁠ https://www.tiktok.com/@entrepreneurm...

SN2; Episode 7: Money Trauma, Debt, Business & Self-Worth | Ft. Susan Wanjiku

In Episode 7, we sit down with Susan Wanjiku, founder of The Legacy Hub, a platform focused on making financial literacy simple, accessible, and personalized. From growing up in poverty, accumulating over 1 million in debt, losing her job during restructuring, surviving through online writing, and eventually building a personal finance coaching business. Susan shares a deeply honest story about money, survival, self-worth, and business. You can interact/reach out to The Legacy Hub KE on thelegacyhub.co.ke Don’t forget to like, subscribe & turn on notifications for more founder stories. Partner Spotlight; We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com When you think DigiTax think tax and e-TIMS simplified. Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403 DigiTax — your tax assistant in your pocket Sponsor highlight; This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off. Follow Founder Diaries on socials: Instagram / founderdiar. . Tiktok / founder.diari. . Spotify https://open.spotify.com/show/1CBpdVj... Follow our host on socials: Instagram⁠ https://www.instagram.com/yvonnekanyi... TikTok⁠ https://www.tiktok.com/@entrepreneurm...

SN2; Minisode 13: You Don`t Have To Do Everything

As founders, every day we discover another thing the business needs.Another task, another responsibility, another thing added to our plate. But what if the answer isn’t working harder but building systems? In Minisode 13, we unpack the importance of systemizing your business, delegating, and creating workflows that allow consistency without everything depending on you. The goal isn’t to become the person who does everything but to build a business that can function even when you step away. Partner Spotlight; We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com Sponsor highlight; This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off. Follow Founder Diaries on socials: Instagram / founderdiar. . Tiktok / founder.diari. . Spotify https://open.spotify.com/show/1CBpdVj... Follow our host on socials: Instagram⁠ https://www.instagram.com/yvonnekanyi... TikTok⁠ https://www.tiktok.com/@entrepreneurm...

SN2; Minisode 12: She Built a Beauty Empire With Just 4 Products | The Estée Lauder Story

One determined woman, Four products, One counter, and a Relentless belief in herself. In Minisode 12, we unpack the incredible backstory behind Estée Lauder, the founder who built one of the world’s most iconic beauty companies starting from her kitchen. Before the global brand, before luxury counters and worldwide recognition, she was mixing creams, going door-to-door, giving free samples, demonstrating products herself, and convincing women to believe in her vision. What made her different wasn’t just the product, It was her mindset. In this minisode, we explore: How Estée Lauder learned formulation and skincare education Why founder-led selling became her superpower The strategy behind product demonstrations & free samples How she generated demand before retailers believed in her Why premium positioning matters even in the early stages The famous “gift with purchase” strategy she pioneered. I hope you can learn some key lessons from her story, enjoy and don’t forget to like, subscribe & turn on notifications for more founder stories. Partner Spotlight; We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com Sponsor highlight; This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off. Follow Founder Diaries on socials: Instagram / founderdiar. . Tiktok / founder.diari. . Spotify https://open.spotify.com/show/1CBpdVj... Follow our host on socials: Instagram⁠ https://www.instagram.com/yvonnekanyi... TikTok⁠ https://www.tiktok.com/@entrepreneurm...