From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

Ep. 80 | The Real Business Growth Strategy Is Managing Energy, with Debbie Heiser

Your website conversion strategy and sales messaging are solid—but something's still blocking clients from hiring you. Debbie Heiser spent 20 years in corporate before building The Lit Up Life around one fundamental truth: subconscious beliefs and identity patterns quietly sabotage even the best business growth strategies. In this episode, we dig into the invisible blocks that stall coaches and consultants who are already doing everything right—and how fixing what's running underneath changes how prospects perceive your brand story and value proposition. Meet Debbie Heiser Debbie Heiser is the founder of The Lit Up Life, where she helps purpose-driven women reconnect with their identity, reclaim their brilliance, and build businesses that are both financially abundant and deeply meaningful. With over 25 years of leadership experience and a background spanning corporate leadership, entrepreneurship, neuroscience, and transformational coaching, Debbie brings a whole-person approach to leadership and success. In addition to her private work, Debbie teaches leadership classes at Gonzaga University, where she guides students in values-based leadership, self-awareness, and conscious decision-making. Her work blends aligned strategy with emotional and spiritual intelligence, helping women move out of hustle and burnout and into embodied leadership, clarity, and sustainable joy. Her work isn’t about fixing women, it’s about activating them to lead, attract, and create from who they truly are. FREE Live Embodied CEO Masterclass https://thelituplife.com/attraction [https://thelituplife.com/attraction] Join the Free BuildHER Community  https://thelituplife.com/buildher [https://thelituplife.com/buildher] Website https://leadyourlituplife.com [https://leadyourlituplife.com] Instagram https://www.instagram.com/the_lituplife/ [https://www.instagram.com/the_lituplife/] Facebook https://www.facebook.com/debbie.heiser.77 [https://www.facebook.com/debbie.heiser.77] LinkedIn https://www.linkedin.com/in/debraheiser/ [https://www.linkedin.com/in/debraheiser/] YouTube https://www.youtube.com/channel/UCpdSR741TAg4I2Vrd420viw [https://www.youtube.com/channel/UCpdSR741TAg4I2Vrd420viw] — Connect with Kris Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call [https://go.reddoorstories.com/money-making-messaging-call] Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources [https://www.reddoorstories.com/free-resources] Instagram: https://instagram.com/reddoorstory [https://instagram.com/reddoorstory] Facebook: https://facebook.com/reddoorportland [https://facebook.com/reddoorportland] LinkedIn: https://www.linkedin.com/in/reddoordesigns/ [https://www.linkedin.com/in/reddoordesigns/] Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTNrc285dnlOSGRHdlBYb2xUOEtmMDhWUFRQd3xBQ3Jtc0tuMExLdHh3WDdqOVJncVhJckRVYjRROGZLbWxjSlV3dk9IUlJiM1hCSy13dFdYMm1EdGJwSDh6Z2loVkhwaUxlZHdoOE1ndzFCZk1kR1lVOUxvUFFlSDdyN21zOHk2ZlFaVGg5ZmZURklvcXdzaVhEcw&q=https%3A%2F%2Fbit.ly%2Fclickpodcastapple&v=Ja6wXRPbYs8] Spotify: https://bit.ly/clickpodcastspotify [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1VlNnprUTdSRXlzSFVNbW1QRDNWamJKWUpPUXxBQ3Jtc0ttVkR0bF81UU5NOHQ3NEV0VjZfeDRXdnByV0ZCckFFZjhfVE1IVUczRUowNGxzbXJSNURyc1pMLVQ2eGhUUzF3OXdKTDFqVmozNFZqV3pPUVdFTGppemluYlZWYVlWOVlpZGRtVy1OVHJzOGlUcHNxSQ&q=https%3A%2F%2Fbit.ly%2Fclickpodcastspotify&v=Ja6wXRPbYs8] YouTube: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm1USXVFaTd2OENNcHBLaUN6NklBeVFwZHNpd3xBQ3Jtc0tsYWJIWmZ5cTZyRGQ2YkFsU0g2ekhKRWFwaUY3dmVYVjJhbVlCZ0g4VjJwel9tWElYQWtDQ2h5NEVuRndkbXZVM3d1R09XUU1KdVMzWkVqTTdYWmw0R1lmNi14QXE3VHM2NFozbFRRMjdkWFhLWlljOA&q=https%3A%2F%2Fbit.ly%2Fclickpodcastyoutube&v=Ja6wXRPbYs8https://bit.ly/clickpodcastyoutube [https://bit.ly/clickpodcastyoutube]

Ep. 79 | StoryBrand Your Coaching Business: Turn Your Website into Your Top Sales Employee with Mindy Shotwell

StoryBrand website copy is the difference between a coaching site that converts and one that just exists. In this episode, I work live with leadership coach Mindy Shotwell to build her website wireframe using the StoryBrand messaging framework. You'll walk away knowing exactly how to position your message, lead with your client's problem, and turn your website into a real sales tool. Meet Mindy Shotwell Mindy Shotwell is a leadership coach who helps people communicate effectively, navigate growth, and lead with confidence. After nearly 30 years in Human Resources, she now works with leaders moving through self-doubt, identity shifts, and the often messy middle of change - helping them approach difficult conversations with clarity, ease, and grounded confidence.  https://www.linkedin.com/in/mindyshotwell/ [https://www.linkedin.com/in/mindyshotwell/] Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call [https://go.reddoorstories.com/money-making-messaging-call] Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources [https://www.reddoorstories.com/free-resources] Instagram: https://instagram.com/reddoorstory [https://instagram.com/reddoorstory] Facebook: https://facebook.com/reddoorportland [https://facebook.com/reddoorportland] LinkedIn: https://www.linkedin.com/in/reddoordesigns/ [https://www.linkedin.com/in/reddoordesigns/] Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTNrc285dnlOSGRHdlBYb2xUOEtmMDhWUFRQd3xBQ3Jtc0tuMExLdHh3WDdqOVJncVhJckRVYjRROGZLbWxjSlV3dk9IUlJiM1hCSy13dFdYMm1EdGJwSDh6Z2loVkhwaUxlZHdoOE1ndzFCZk1kR1lVOUxvUFFlSDdyN21zOHk2ZlFaVGg5ZmZURklvcXdzaVhEcw&q=https%3A%2F%2Fbit.ly%2Fclickpodcastapple&v=Ja6wXRPbYs8] Spotify: https://bit.ly/clickpodcastspotify [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1VlNnprUTdSRXlzSFVNbW1QRDNWamJKWUpPUXxBQ3Jtc0ttVkR0bF81UU5NOHQ3NEV0VjZfeDRXdnByV0ZCckFFZjhfVE1IVUczRUowNGxzbXJSNURyc1pMLVQ2eGhUUzF3OXdKTDFqVmozNFZqV3pPUVdFTGppemluYlZWYVlWOVlpZGRtVy1OVHJzOGlUcHNxSQ&q=https%3A%2F%2Fbit.ly%2Fclickpodcastspotify&v=Ja6wXRPbYs8] YouTube: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm1USXVFaTd2OENNcHBLaUN6NklBeVFwZHNpd3xBQ3Jtc0tsYWJIWmZ5cTZyRGQ2YkFsU0g2ekhKRWFwaUY3dmVYVjJhbVlCZ0g4VjJwel9tWElYQWtDQ2h5NEVuRndkbXZVM3d1R09XUU1KdVMzWkVqTTdYWmw0R1lmNi14QXE3VHM2NFozbFRRMjdkWFhLWlljOA&q=https%3A%2F%2Fbit.ly%2Fclickpodcastyoutube&v=Ja6wXRPbYs8https://bit.ly/clickpodcastyoutube [https://bit.ly/clickpodcastyoutube]

Ep. 78 | How Heidi Allsop Used Website Marketing to Fill Her Calendar

Most coaches invest in website marketing and wonder why prospects never book. Heidi Allsop had a polished website, years of experience, and zero leads. The problem wasn't her credentials—it was her brand messaging. In this episode, hear exactly how she rewrote her website copy using a proven messaging framework and filled her calendar. Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call [https://go.reddoorstories.com/money-making-messaging-call] Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources [https://www.reddoorstories.com/free-resources] Instagram: https://instagram.com/reddoorstory [https://instagram.com/reddoorstory] Facebook: https://facebook.com/reddoorportland [https://facebook.com/reddoorportland] LinkedIn: https://www.linkedin.com/in/reddoordesigns/ [https://www.linkedin.com/in/reddoordesigns/] Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTNrc285dnlOSGRHdlBYb2xUOEtmMDhWUFRQd3xBQ3Jtc0tuMExLdHh3WDdqOVJncVhJckRVYjRROGZLbWxjSlV3dk9IUlJiM1hCSy13dFdYMm1EdGJwSDh6Z2loVkhwaUxlZHdoOE1ndzFCZk1kR1lVOUxvUFFlSDdyN21zOHk2ZlFaVGg5ZmZURklvcXdzaVhEcw&q=https%3A%2F%2Fbit.ly%2Fclickpodcastapple&v=Ja6wXRPbYs8] Spotify: https://bit.ly/clickpodcastspotify [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1VlNnprUTdSRXlzSFVNbW1QRDNWamJKWUpPUXxBQ3Jtc0ttVkR0bF81UU5NOHQ3NEV0VjZfeDRXdnByV0ZCckFFZjhfVE1IVUczRUowNGxzbXJSNURyc1pMLVQ2eGhUUzF3OXdKTDFqVmozNFZqV3pPUVdFTGppemluYlZWYVlWOVlpZGRtVy1OVHJzOGlUcHNxSQ&q=https%3A%2F%2Fbit.ly%2Fclickpodcastspotify&v=Ja6wXRPbYs8] YouTube: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm1USXVFaTd2OENNcHBLaUN6NklBeVFwZHNpd3xBQ3Jtc0tsYWJIWmZ5cTZyRGQ2YkFsU0g2ekhKRWFwaUY3dmVYVjJhbVlCZ0g4VjJwel9tWElYQWtDQ2h5NEVuRndkbXZVM3d1R09XUU1KdVMzWkVqTTdYWmw0R1lmNi14QXE3VHM2NFozbFRRMjdkWFhLWlljOA&q=https%3A%2F%2Fbit.ly%2Fclickpodcastyoutube&v=Ja6wXRPbYs8https://bit.ly/clickpodcastyoutube [https://bit.ly/clickpodcastyoutube]

Ep. 77 | Why Business Owners Avoid Video And What It Costs Them with Kirsten Graham

Most business owners know they should be creating video—yet something keeps them stuck. In this episode, video strategist Kirsten Graham reveals what's really behind that resistance: it's not confidence, it's messaging. Learn how fixing your story and effective sales messaging makes video inevitable, and what that hesitation is costing your client pipeline. Meet Kirsten Graham Kirsten loves helping business owners create evergreen value-based video content that showcases their authority to build know, like, and trust. Knowing that time is our most valuable asset Kirsten and her team train Marketing VA’s for their clients who then take care of video/audio editing, social media and email marketing. This frees the business owner up to focus on making money!  YouTube: https://youtube.com/@sixfigurebusinesscoaching [https://youtube.com/@sixfigurebusinesscoaching] Website: https://sixfigurebusinesscoaching.com/ [https://sixfigurebusinesscoaching.com/] Facebook Page: https://www.facebook.com/SixFigureBusinessCoaching [https://www.facebook.com/SixFigureBusinessCoaching] LinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/ [https://www.linkedin.com/in/kirstengrahamsfbc/] Instagram: https://www.instagram.com/sfbizcoaching/ [https://www.instagram.com/sfbizcoaching/] — Connect with Kris Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call [https://go.reddoorstories.com/money-making-messaging-call] Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources [https://www.reddoorstories.com/free-resources] Instagram: https://instagram.com/reddoorstory [https://instagram.com/reddoorstory] Facebook: https://facebook.com/reddoorportland [https://facebook.com/reddoorportland] LinkedIn: https://www.linkedin.com/in/reddoordesigns/ [https://www.linkedin.com/in/reddoordesigns/] Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTNrc285dnlOSGRHdlBYb2xUOEtmMDhWUFRQd3xBQ3Jtc0tuMExLdHh3WDdqOVJncVhJckRVYjRROGZLbWxjSlV3dk9IUlJiM1hCSy13dFdYMm1EdGJwSDh6Z2loVkhwaUxlZHdoOE1ndzFCZk1kR1lVOUxvUFFlSDdyN21zOHk2ZlFaVGg5ZmZURklvcXdzaVhEcw&q=https%3A%2F%2Fbit.ly%2Fclickpodcastapple&v=Ja6wXRPbYs8] Spotify: https://bit.ly/clickpodcastspotify [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1VlNnprUTdSRXlzSFVNbW1QRDNWamJKWUpPUXxBQ3Jtc0ttVkR0bF81UU5NOHQ3NEV0VjZfeDRXdnByV0ZCckFFZjhfVE1IVUczRUowNGxzbXJSNURyc1pMLVQ2eGhUUzF3OXdKTDFqVmozNFZqV3pPUVdFTGppemluYlZWYVlWOVlpZGRtVy1OVHJzOGlUcHNxSQ&q=https%3A%2F%2Fbit.ly%2Fclickpodcastspotify&v=Ja6wXRPbYs8] YouTube: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm1USXVFaTd2OENNcHBLaUN6NklBeVFwZHNpd3xBQ3Jtc0tsYWJIWmZ5cTZyRGQ2YkFsU0g2ekhKRWFwaUY3dmVYVjJhbVlCZ0g4VjJwel9tWElYQWtDQ2h5NEVuRndkbXZVM3d1R09XUU1KdVMzWkVqTTdYWmw0R1lmNi14QXE3VHM2NFozbFRRMjdkWFhLWlljOA&q=https%3A%2F%2Fbit.ly%2Fclickpodcastyoutube&v=Ja6wXRPbYs8https://bit.ly/clickpodcastyoutube [https://bit.ly/clickpodcastyoutube]

Ep. 76 | What a StoryBrand Website Actually Looks Like - Real Examples

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDBLejJOMmFvTnd4S2puaHhmanp4cFUzU0pPQXxBQ3Jtc0tuQW8zam9reDloLUwyNjl2QmxqdzQta0JmU0VHRDBlRVJPb1BSYUhabkc5ZTZqdU1xbUZUdU5wS1F4OUJOMVFXZTFKNHZVMDk0ZTEwSUx5SF9ldTBZVGVHeXJsLXNqS01qeS1KYmYzTkV4T1lEQ1c2MA&q=https%3A%2F%2Facademy.jeffsu.org%2Fai-toolkit%3Futm_source%3Dyoutube%26utm_medium%3Dvideo%26utm_campaign%3D170&v=EOmgC3-hznMhttps://www.reddoorstories.com/free-resources [https://www.reddoorstories.com/free-resources] If you have a website and you're not getting clients from it, the problem is almost never the design. It's the message. In this episode, I walk you through a real before-and-after website transformation with my client Heidi Allsop of Heidi Allsop Coaching. You'll see exactly what wasn't working on her original site and what we changed to make it a high-converting website. Here's what this episode covers: * Your homepage has one job. And most coaching websites aren't doing it. I'll show you exactly what that looks like and what to fix. * Your bio isn't the problem. Where you put it is. There's a specific order that makes visitors care about who you are, and most coaches have it backwards. * Your testimonials might be working against you. A few small changes make the difference between social proof that builds trust and social proof that creates friction. This episode is a practical walkthrough of a StoryBrand website you can apply to your own website today. — Connect with Kris Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call [https://go.reddoorstories.com/money-making-messaging-call]  Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources [https://www.reddoorstories.com/free-resources] Instagram: https://instagram.com/reddoorstory [https://instagram.com/reddoorstory] Facebook: https://facebook.com/reddoorportland [https://facebook.com/reddoorportland] LinkedIn: https://www.linkedin.com/in/reddoordesigns/ [https://www.linkedin.com/in/reddoordesigns/] Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTNrc285dnlOSGRHdlBYb2xUOEtmMDhWUFRQd3xBQ3Jtc0tuMExLdHh3WDdqOVJncVhJckRVYjRROGZLbWxjSlV3dk9IUlJiM1hCSy13dFdYMm1EdGJwSDh6Z2loVkhwaUxlZHdoOE1ndzFCZk1kR1lVOUxvUFFlSDdyN21zOHk2ZlFaVGg5ZmZURklvcXdzaVhEcw&q=https%3A%2F%2Fbit.ly%2Fclickpodcastapple&v=Ja6wXRPbYs8] Spotify: https://bit.ly/clickpodcastspotify [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1VlNnprUTdSRXlzSFVNbW1QRDNWamJKWUpPUXxBQ3Jtc0ttVkR0bF81UU5NOHQ3NEV0VjZfeDRXdnByV0ZCckFFZjhfVE1IVUczRUowNGxzbXJSNURyc1pMLVQ2eGhUUzF3OXdKTDFqVmozNFZqV3pPUVdFTGppemluYlZWYVlWOVlpZGRtVy1OVHJzOGlUcHNxSQ&q=https%3A%2F%2Fbit.ly%2Fclickpodcastspotify&v=Ja6wXRPbYs8] YouTube: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm1USXVFaTd2OENNcHBLaUN6NklBeVFwZHNpd3xBQ3Jtc0tsYWJIWmZ5cTZyRGQ2YkFsU0g2ekhKRWFwaUY3dmVYVjJhbVlCZ0g4VjJwel9tWElYQWtDQ2h5NEVuRndkbXZVM3d1R09XUU1KdVMzWkVqTTdYWmw0R1lmNi14QXE3VHM2NFozbFRRMjdkWFhLWlljOA&q=https%3A%2F%2Fbit.ly%2Fclickpodcastyoutube&v=Ja6wXRPbYs8https://bit.ly/clickpodcastyoutube [https://bit.ly/clickpodcastyoutube]