GreenUP - A Micro-Podcast About GreenTech and Sustainability

Sustainable Circular Building Materials

In this episode of #GreenUP, we had the privilege of hosting Adital Ela, the driving force behind Criaterra, a company at the forefront of addressing critical challenges in building materials sustainability. 🎙️ Adital shared eye-opening insights into the traditional building industry's practices, where minerals are extracted from the ground and incinerated to achieve construction strength, leading to three major problems: 1. Carbon emissions are released into the atmosphere during this process. 2. Chemical alterations to materials hinder circularity and recovery. 3. A significant amount of energy is expended, contributing to environmental impact. It's staggering to note that the building industry alone accounts for 40% of society's environmental footprint. Criaterra's innovative technology, the biogeo-agglomerated stone, is a game-changer. This composite material, comprising natural ingredients, non-soluble minerals, and vegetable fibers with a proprietary binder instead of cement, not only addresses these challenges but also revolutionizes sustainability and recyclability in construction. With its high insulation properties, Criaterra's solution is not just about sustainability but also quality, solving numerous challenges throughout a building's lifecycle. Don't miss this enlightening episode of #GreenUP to learn how Criaterra is reshaping the building materials landscape and paving the way for a more sustainable future. Listen to other episodes and explore more sustainable inspiring startups at #GreenUP - the GreentTech micro-podcast!

Cultured plant-derived ingredients and micro-nutrients

Unlocking the Magic of Plant Cells: A Micro-Podcast You Can't Miss! In our latest GreenUP episode, we're diving deep with Iday Dana, the co-founder of Novella, working on the next generation of botanical products. Novella's secret sauce lies within plant cells – they're shaping the future of plant-based products by handpicking the crème de la crème of micronutrients and functionality. In meticulously controlled, low-risk environments But here's where the magic truly happens: Novella's groundbreaking science allows for ingredient enhancement and customization at every stage of plant growth, providing unparalleled access to the treasures hidden within these cells.  It's like a botanical wonderland! And the best part? They accomplish all of this sustainably with transparent, traceable production methods. Don't miss this episode if you're ready to witness the future of plant-based innovation unfold. #PlantBased #Innovation #Sustainability #GreenTech #BioNutrients

Sequestrating Carbon in the Ocean

In this episode of #GreenUP, we're thrilled to have Ori Shaashua, the Co-Founder and CPO of Gigablue, sharing their revolutionary approach to carbon capture that's making waves! Discover how Gigablue is harnessing the incredible carbon capture potential of the ocean's natural cycles. Ori and his team saw a unique opportunity in parts of the seas that lacked phytoplankton, critical for the ocean's carbon cycle. Their solution? They developed an ingenious particle that supercharges phytoplankton growth, boosting carbon capture to unprecedented levels!  But here's the kicker – Gigablue is putting these particles to work through regular shipping routes and container ships, unleashing a massive transformation in the role of our oceans in the race against carbon emissions. Don't miss this episode to learn how Gigablue is turning the tides in the fight against climate change. Click the link in the comments to watch this and other episodes from #GreenUP - the GreentTech micro-podcast! #CarbonCapture #Innovation #OceanTech #Sustainability #GreenTech

Uncover the Future of Smart Cities

In this GreenUP episode, we had the privilege of sitting with Baruch Gueta, CEO and Co-founder of RoadSense. RoadSense is on a mission to transform cities by aggregating public space data wirelessly, offering deep insights and real-time alerts to tackle countless urban challenges, all while fiercely guarding privacy. But here's the twist: It's not about drowning in data – most cities grapple with that already. Baruch shares their refreshing approach: they start by defining the problems cities face, then roll up their sleeves to analyze the data, extracting the insights needed for informed decision-making. RoadSense's PaaS (Platform as a Service) monitors public spaces in real-time, preserving privacy, and digitizing crucial information. With added layers of AI sophistication, it's a solution that can address an array of urban challenges, from safety and security to equality, well-being, reduced energy consumption and carbon emissions. Join us for this enlightening episode and discover how RoadSense is propelling cities toward Net-Zero targets while making our urban environments safer and more efficient. #SmartCities #IoT #Sustainability #Innovation #UrbanTech

Converting Carbon to Minerals

In this episode of GreenUp, Marat Maayan, the visionary founder and CEO of Airovation, joins host Peter Gorne to delve deep into the world of carbon capture and the groundbreaking technologies that are tackling the Holy Grail of carbon mitigation. Discover how value-oriented technologies are leading the charge in the sustainable revolution by not only capturing carbon at the source in heavy, dirty industries but also transforming it into a circular solution. Airovation is using carbon and waste to produce valuable minerals and chemicals, creating byproducts that can be commercialized for a secondary revenue stream. Tune in to better understand the technology that could make a profound impact on our environment and economy. For more information and episodes, visit www.naturally.marketing/greenup/