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Her Pour

Podcast af Savannah Crawford

engelsk

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Her Pour is a female-founded whisk(e)y podcast amplifying the voices of women shaping the spirits industry. Hosted by Savannah Crawford, the show explores whisky through culture, craftsmanship, leadership, and legacy—featuring founders, blenders, brand builders, and creatives redefining what belongs in the glass. Thoughtful conversations, industry insight, and stories you won’t hear anywhere else.

Alle episoder

16 episoder

episode Proofed Too High? Is the Whiskey Industry Creating Its Own Decline cover

Proofed Too High? Is the Whiskey Industry Creating Its Own Decline

The whiskey industry keeps asking why younger generations are drinking differently… but are brands actually listening? In this episode of Her Pour Podcast, Savannah Crawford dives into how whiskey culture may be contributing to its own decline through: proof-chasing culture, stale marketing tactics, influencer echo chambers, lack of authentic community connection, and misunderstanding modern consumer trends surrounding wellness, moderation, and emotional connection. From hazmat bourbon and non-alcoholic spirits growth to influencer culture, corporate sameness, and the future of whiskey marketing — this episode challenges the industry to ask whether it’s truly evolving with consumers or simply marketing to the same audience repeatedly. Because maybe the problem was never proof. Maybe it was connection.

13. maj 2026 - 16 min
episode Why Scotch Needs Women More Than Ever cover

Why Scotch Needs Women More Than Ever

In this episode of Her Pour Podcast, we explore a conversation the whisky industry can no longer afford to ignore: why Scotch needs women more than ever. For centuries, Scotch has been defined by tradition—protected, respected, and rooted in legacy. But as the global whiskey landscape evolves, so does the consumer. Women are no longer just participants in the industry—they are leaders, innovators, and one of the fastest-growing forces shaping its future. So where does Scotch stand in that evolution? This episode dives into the tension between tradition and progress, unpacking the gaps in representation, storytelling, and accessibility within the Scotch category. Through a modern lens, we explore how women are redefining flavor language, hospitality, and brand identity—and why their perspective is essential not just for inclusion, but for growth. This isn’t about challenging Scotch’s legacy. It’s about expanding who gets to shape it.

22. apr. 2026 - 6 min
episode What Does ‘Small Batch’ Really Mean? Introducing the Petite Batch Standard cover

What Does ‘Small Batch’ Really Mean? Introducing the Petite Batch Standard

What does “small batch” actually mean? It’s one of the most widely used terms in whiskey — printed on labels, praised in marketing, and often associated with craftsmanship and quality. But in reality, there’s no clear definition. A “small batch” can mean just a few barrels… or hundreds blended together. So where does that leave the consumer? In this episode of Her Pour Podcast, we unpack the truth behind one of whiskey’s most misunderstood terms — and introduce a new concept designed to bring clarity back to the conversation: the Petite Batch Standard™. Defined as whiskey produced from no more than 1–3 barrels per day, Petite Batch creates a clear distinction between true small-scale production and larger operations still using the same language. This episode isn’t about challenging tradition — it’s about refining it. It’s about transparency, storytelling, and redefining what craftsmanship really means in today’s whiskey industry. Because if everything is “small batch”… is anything really small anymore? This is Her Pour Podcast — where we explore the voices, ideas, and standards shaping the future of whiskey.

9. apr. 2026 - 4 min
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