Lion's Way Presents: The Smelly Pirate Content Creation Show

The Rake of Ignorance

Our brave buccaneers have returned from their voyages across six of the Seven Seas. What mysteries do they bring before you? Joel, Karl, and Erik each bring a surprise topic to this episode. Are they related? Will they have anything to say? Will any common garden implements be involved? Only by listening will you, the listener, ever discover the answer! Just kidding, here are the topics: * Authenticity * Content Marketing in Social Media * Dealing with Surprise Ignorance Enjoy, and don't forget to subscribe! Mentioned in this episode: Our emails are the Greatest emails Sign up for the Lion's Way email list to learn more about our process and B2B content writing. Sign up for our emails! [https://lions-way-presents.captivate.fm/email]

Round Up the Smelly Pirates!

Welcome aboard, for a special compilation of the Smelly Pirate Content Creation Show! Join us as we navigate the high seas of B2B marketing content creation with our favorite clips from past adventures. Learn how Karl feels about cubicles! Learn one or two of Joel's secret ingredients for a good interview! Learn how we really feel about Microsoft Word! And if any of these short clips intrigue you, check out the rest of our excellent episodes. Mentioned in this episode: Our emails are the Greatest emails Sign up for the Lion's Way email list to learn more about our process and B2B content writing. Sign up for our emails! [https://lions-way-presents.captivate.fm/email]

Documentation Explained

How can documentation be part of a content marketing strategy? Let our fetid buccaneers explain why documentation is important in any B2B marketing effort and how it can boost a company's brand and reputation. We also break down how documentation can be written, what the budget needs to look like, and who needs to be involved in the process. Mentioned in this episode: Our emails are the Greatest emails Sign up for the Lion's Way email list to learn more about our process and B2B content writing. Sign up for our emails! [https://lions-way-presents.captivate.fm/email]

The Death of SEO, featuring Kent Lewis

Finally, our smelly pirates have captured one of the enemy! Join us as we interrogate our prisoner, Kent Lewis, and extract from him the location of his pirate treasure: the secrets of search engine optimization! Will our pungent privateers succeed in wresting these carefully concealed confectuals from their wily captive, or will the plank claim him first? The stakes have never been higher! SEO, or search engine optimization, is an ever-changing field in content marketing. We discuss what works and what doesn't, and we also talk about why a spreadsheet full of magic keywords isn't helping anybody. SEO and a bottle of rum! LINKS * Kent Lewis's latest INK article [https://www.inc.com/entrepreneurs-organization/7-unexpected-ways-to-make-your-workplace-irresistible/91105760] * pdxMindShare [https://www.youtube.com/@pdxmindshare9705] * NextNW [https://nextnw.org/] * Kent Lewis's webpage [https://kentjlewis.com] * Kent Lewis on LinkedIn [https://linkedin.com/kentlewis]

Push Pull Podcast: SEO, The Scourge of the Web

Listen to this historic episode of the Push Pull Podcast with Joel and Kristen, where Kent Lewis has a conversation about SEO and all of the problems it caused. This podcast was originally recorded in 2014.