Locally Owned

EP 34 Unlock the Secrets of Door-to-Door Success with Dillon Hatfield

In this episode of Locally Owned, the host interviews Dylan Hatfield of Hatfield Cleaning Solutions in Dothan, Alabama, about building a pressure washing business through hard work and door-to-door sales. Dylan shares how growing up in a below-average income family shaped his work ethic, how he worked his way up over 12 years in a factory to a well-paying supervisor role, and why he left stability to try commission-only solar sales in Arizona. After eight volatile months that drained his savings and led to $25,000 in credit card debt, he pivoted to pressure washing due to its low barrier to entry, using his door-knocking skills to land early jobs, earn 205 five-star Google reviews, and surpass $100,000 in his first full year, while planning to scale through hiring and leadership growth. 00:00 Welcome and Guest Intro 01:25 Growing Up Working Class 03:09 Factory Career Climb 04:31 Solar Sales Risk and Debt 06:29 Pivot to Pressure Washing 07:46 Hard Knocks Reflection 08:55 Why Leave Stability 12:37 Failure and Growth Mindset 15:50 Choosing Pressure Washing 18:42 First Yes and Early Wins 19:58 Owner Operator Workflow 20:59 Reviews First Strategy 23:52 Door Knocking Advice 25:13 Door Knocking Basics 26:10 Volume and Follow Up 27:01 Likable Sales Questions 28:11 Factory to Owner Growth 31:32 Leadership and Team Mindset 33:42 Learning and Applying Advice 39:14 Scaling Roles and Hiring 42:33 Letting Go of Perfection 46:41 Services and Local Focus 48:27 Contact and Closing Thoughts 50:17 Final Takeaway

Ep 33 Why Boring Businesses Win! Joe Dan Reed and Scaling the Laundromat Biz

How Joe Dan Reed Built a Laundromat Empire: Pickup & Delivery, Systems, and Scaling “Boring” Businesses Host Dave interviews entrepreneur Joe Dan Reed, co-author of Splash ’Em Out Laundry, operator of nine laundromats in Kentucky, and creator of a major laundromat-focused YouTube channel. Joe Dan shares his path from early hustles to building a house-cleaning company, carpet cleaning operations, and eventually laundromats and pickup-and-delivery laundry, including a 20,000-square-foot warehouse processing about 20,000 pounds weekly and specialty work like horse blankets and boutique hotel linens. He explains scaling through SOPs, quality assurance, strong managers, automation, and leadership habits that enable the business to run without him. They discuss hiring standards, avoiding overpaying for laundromats, evaluating locations, calculated risk-taking, and why “boring” service businesses can be rewarding, community-driven, scalable, and sellable through repeatable systems and accountability. 00:00 Meet Joe Dan Reed 01:11 Early Hustles and Lessons 02:31 Broadcasting to Business 04:07 Starting a Cleaning Company 05:35 Scaling Services and Carpet Work 06:48 First Laundromat Breakthrough 08:02 Warehouse and Delivery Scale 09:26 Opportunity Mindset Recap 10:57 Hiring to Grow the Team 13:09 SOPs and Quality Control 19:26 Automation and Multi Store Systems 22:59 Risk Tolerance and Money Thinking 24:23 Evaluating and Buying Laundromats 29:18 Maintaining Brand Quality 30:53 Hiring Deal Breakers 32:30 Starting YouTube Journey 33:59 Why Boring Wins 37:16 Advice To Younger Self 38:22 Content Consistency Tips 41:18 Keep It Simple 43:44 Customer Doubt Signals 45:19 Fire Bad Customers 46:46 Accountability Always 47:37 Pricing Integrity 50:12 Where To Find Joe Dan 51:38 Pickup Delivery Future 52:45 Systems Build Freedom

Ep: 32 The 4 Best Habit Building Hacks

Build Habits That Stick: Start Small, Stack, Schedule & Track (Locally Owned) In this episode of Locally Owned, the host explains that motivation may start goals, but habits determine results, sharing a personal trick for getting back to the gym by giving himself permission to do just one rep. He argues the best way to build habits is to start ridiculously small, then grow consistency over time, applying the approach to business tasks like cold calling. He breaks down how habits form through cue, craving, response, and reward, and shows how awareness of what you’re really craving can help replace bad responses with better ones. Key strategies include scheduling habits on the calendar, habit stacking, redesigning your environment to change cues, pairing “need to do” tasks with “want to do” rewards, and tracking progress. He closes by linking habits to a bigger life vision using his SHARING template and offers a 12-module course with three free modules at yourgoalmind.net. 00:00 Falling Off the Gym 01:20 Habits Beat Motivation 02:56 Start Ridiculously Small 03:55 Small Habits in Business 04:44 The Habit Loop Explained 05:54 Craving the Real Reward 07:25 Schedule Your Habits 08:44 Habit Stacking Chains 09:48 Design Your Environment 10:54 Temptation Bundling 11:32 Track Progress for Motivation 12:57 Connect Habits to Vision 13:23 Sharing Template and Course 14:48 Final Wrap Up My Email: dave.p@yourgoalmind.com yourgoalmind.net

Ep 31 The Lies We Believe About Why We Can't Achieve Our Goals

6 Goal-Setting Myths Holding You Back (and the System That Actually Works) | Locally Owned In this episode of Locally Owned, the host breaks down six common myths that prevent people—especially small business owners—from achieving their goals and explains that success is driven by a clear vision and a repeatable system, not personality, luck, or constant motivation. The myths addressed are: goal setting is only for high achievers; failure means you shouldn’t try; people can be successful without goals; free information is enough so a course isn’t needed; goals require extreme discipline; and motivation must come before action. Using analogies like driving to California, using a GPS instead of a compass, and climbing Mount Everest, the host argues that failure is part of learning, progress creates motivation, and consistency with boring, repeatable actions is what produces results. The episode also includes a promotion for an online goal-setting website and course the host is building based on the system used to grow, scale, and sell a company and to train employees, featuring tools, exercises, community support, weekly live Q&A, and workshop-style cohorts; the first three modules are offered free via yougoalmind.com. The episode closes by emphasizing that the goal is not just to achieve more, but to become more of who you are created to be, and encourages listeners to start taking small steps immediately. 00:00 6 Goal-Setting Myths That Keep You Stuck (Intro) 00:58 Myth #1: Goal Setting Isn’t Just for “High Achievers” 02:10 Myth #2: “What If I Fail?” — Why Failure Is Part of the Process 03:30 Myth #3: Success Without Goals Can Cost You Everything 05:12 Myth #4: Free Info Isn’t Enough — You Need a System (and a Guide) 06:02 Course + Community: YourGoalMind.com (Quick Break) 08:35 Back to the Myths: Myth #5 Discipline vs. Boring Consistency 09:20 Myth #6: Motivation Is Unreliable—Action Creates Motivation 10:25 The Real Truth: Clarity + Systems + Small Steps (Wrap-Up) 11:45 Final Thanks & Sign-Off

Ep 30. The Hidden Power Of Likability

The Hidden Power of Likability in Business Success: Build Trust & Loyalty In this episode of 'Locally Owned,' we explore the concept of likability in business, emphasizing its role in building trust and customer loyalty. Through personal anecdotes and practical examples, we illustrate how being easy to work with, trustworthy, and communicative can enhance customer relationships and increase long-term business value. Discover actionable tips on creating rapport, being reliable, and making your business easy to engage with, ultimately driving repeat business and referrals. Learn why likability, though not on your balance sheet, might be your business's most valuable asset. 00:00 Introduction: The Power of Likability in Business 00:49 A Lesson in Likability: The Dripping Equipment Story 03:36 Building Rapport: The Key to Business Success 06:42 The Formula for Building Trust and Likability 08:52 Practical Tips for Enhancing Customer Experience 15:49 The Importance of Integrity in Business 16:51 Conclusion: Creating Long-Term Business Value