Steve Lobel’s Artist itsHOLY Talks Bone Thugs-N-Harmony, Kid Cudi, MGK, Dave East, Surviving a Tesla Crash, Leaving Cleveland After Tragedy & Building a Global Sound From the Midwest
itsHOLY sits down with Mile High Minute to talk about his journey from Cleveland to New York, getting discovered by Steve Lobel, and building a sound rooted in melody, spirituality, and substance. He opens up about growing up around music, Bone Thugs-N-Harmony’s influence on Cleveland culture, and why melodies connect people more than words ever can.
He also talks about moving away from Cleveland after losing his cousin, surviving a terrifying Tesla self-drive crash, working with Dave East, his relationship with Steve Lobel, and lessons he’s learned navigating the music industry as both an artist and producer.
itsHOLY breaks down his creative process, why he wiped his old catalog, the importance of relationships in the industry, and how artists like Kid Cudi, MGK, and Bone Thugs inspired him to stay authentic while thinking globally.
He talks about:
* Growing up in Cleveland, Ohio
* Bone Thugs-N-Harmony’s influence
* Steve Lobel mentorship stories
* Surviving a Tesla self-drive crash
* Losing his cousin & leaving Cleveland
* Kid Cudi and MGK influence
* Working with Dave East
* Producing music from age 11
* Why melodies matter more than words
* Clearing his old catalog & rebranding
* Industry lessons and relationship building
* Touring with Sheff G & Sleepy Hallow
* Balancing producing and artistry
* Spirituality, purpose, and manifestation
itsHOLY’s story is about survival, faith, discipline, and staying authentic while building something bigger than music.
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