Minding Your Business Podcast

Episode 60: You Don’t Have a Product Problem… You Have an Offer Problem

If your business isn’t converting, it’s probably not your product, it’s your offer. In this episode, CJ and Aaron break down the critical difference between a product ladder and an offer ladder - and why most entrepreneurs get this wrong. Most people build great products… but fail to give people a reason to buy. In this episode: * The difference between a product ladder and an offer ladder * Why “if you build it, they will come” doesn’t work * How to make your offers irresistible * The psychology behind why people actually say yes * How to create a clear path for customers to take action If you’ve ever felt like your business should be working - but isn’t - this episode will help you fix the gap. Links: * Work with Trevor: https://convirs.com * Minding Your Business website: https://mybpodcast.com * Build your business with CJ: https://businessbuilder.coach * Aaron’s book “Break the LOOP”: https://a.co/d/ioTdwUK Topics: offer ladder, product ladder, business growth, marketing strategy, conversion, sales psychology, entrepreneurship, messaging, irresistible offers, customer journey

Episode 59: From Code to Community - Building a Business That Actually Matters with Trevor Convirs

In this episode of the Minding Your Business Podcast, CJ and Aaron sit down with Trevor Convirs, digital marketing expert, former software engineer, and founder focused on helping trades businesses generate consistent leads. Trevor shares his journey from fintech to entrepreneurship, how he transitioned from building websites to building lead generation systems, and why understanding the “why” behind a business is everything. The conversation dives into marketing strategy, Meta ads, lead response timing, AI automation, and the future of business. But this episode goes deeper than tactics. Trevor unpacks his mission to build a business that impacts people, families, and the broader community - highlighting leadership, responsibility, and purpose-driven entrepreneurship. If you’re a business owner looking to grow, scale, and build something meaningful, this episode is packed with practical insights and powerful perspective. Links: * Work with Trevor: https://convirs.com [https://convirs.com] * Minding Your Business website: https://mybpodcast.com [https://mybpodcast.com] * Build your business with CJ: https://businessbuilder.coach [https://businessbuilder.coach] * Aaron’s book “Break the LOOP”: https://a.co/d/ioTdwUK [https://a.co/d/ioTdwUK] Topics: Entrepreneurship, Lead Generation, Digital Marketing, Trades Marketing, Facebook Ads, Google Ads, Business Growth, Sales Strategy, StoryBrand, Customer Psychology, AI Automation, CRM Systems, Small Business Strategy, Faith-Based Leadership, Community Impact

Episode 58: Automation, Agents, and the Entrepreneur’s Efficiency Problem

CJ Jolliff and Aaron Jarrels dive into the reality of running a growing business: too many tasks, not enough time, and the constant pressure to become more efficient. In this episode, they explore the challenges entrepreneurs face when scaling a business, from overwhelming administrative work to the constant search for systems that save time. CJ shares how he’s experimenting with automation and AI agents to streamline tasks like email responses and campaign reporting, while Aaron discusses how similar technology could transform note-taking and administrative work in the therapy field. Along the way, they unpack some hard truths about entrepreneurship: why business owners consistently underestimate how long things take, how sales is ultimately a numbers game, and why hiring the right people multiplies your effectiveness. The conversation also touches on something every entrepreneur experiences: those tough weeks where everything feels harder than it should. Instead of seeing those moments as failures, CJ and Aaron frame them as sharpening stones - friction that prepares you for the next stage of growth. If you’re building a business and constantly looking for ways to become more efficient, this episode is packed with insights, mindset shifts, and practical ideas you can apply right away. Links * Minding Your Business website: https://mybpodcast.com [https://mybpodcast.com] * Build your business with CJ: https://businessbuilder.coach [https://businessbuilder.coach] * Aaron’s book “Break the LOOP”: https://a.co/d/ioTdwUK [https://a.co/d/ioTdwUK] Topics Covered Entrepreneurship, Small business growth, Automation, AI agents, Local LLMs, OpenClaw, Business efficiency, Email automation, Campaign reporting, Marketing strategy, Lead generation, Sales funnels, Sales math, Hiring in business, Delegation, Buy Back Your Time, Productivity systems, Entrepreneur mindset, Scaling a business

Episode 57: Is ADHD a Superpower? Tradeoffs Between Clarity, Creativity, and the Entrepreneur’s Edge

This week on Minding Your Business, CJ and Aaron dive into a real-time conversation about focus, creativity, and what happens when your “superpower” starts to change. Aaron shares his experience adjusting to new ADHD medication and the surprising tradeoffs between clarity, energy, and creativity. Is more focus always better, or does it come at a cost? Meanwhile, CJ breaks down the strategy behind Looky Social’s latest ad campaigns, how data is guiding their decisions, and why “done is better than perfect” when it comes to marketing and content creation. The conversation also explores one of the most powerful tools for entrepreneurs right now: using AI to organize your thinking, clarify ideas, and turn mental chaos into action. If you’ve ever struggled with overthinking, perfectionism, scattered ideas, or trying to balance creativity with execution, this episode is for you. Links: Minding Your Business website: https://mybpodcast.com Build your business with CJ: https://businessbuilder.coach Aaron’s book “Break the LOOP”: https://a.co/d/ioTdwUK Topics Covered: Entrepreneur mindset, ADHD and business, Focus vs creativity, Entrepreneur productivity, AI for entrepreneurs, AI organization tools, Marketing strategy, Meta ads funnel, Awareness and retargeting, Done vs perfect, Content creation consistency, Business scalability, Looky Social, Systems thinking, Entrepreneur decision making

Episode 56: From Flow State to Focus - Content Strategy, Visibility, and the Future of AI for Entrepreneurs

In this episode of Minding Your Business, CJ and Aaron cover a wide range of topics that every entrepreneur and business owner can relate to, from getting lost in deep work to building a smarter content strategy and navigating the rapidly changing world of AI. They discuss the power (and danger) of flow state, why business owners must step out of the shadows to truly help others, and how simple content pillars can remove the overwhelm from social media. The conversation also explores how AI is accelerating change, and why the smartest entrepreneurs will learn to use it as a tool instead of fearing it. If you’re a hard-working business owner who wants more clarity, focus, and practical strategies to grow, this episode is packed with insight and encouragement. In this episode: * The hidden downside of flow state and losing track of time * Why visibility matters if you want to make an impact * How to simplify your social media with content pillars * A repeatable system for creating months of content * Why social media now supports your SEO * How AI is changing the future of work and how to think about it Because hard-working business owners deserve to truly thrive, not just survive. Links: Minding Your Business website: https://mybpodcast.com [https://mybpodcast.com] Build your business with CJ: https://businessbuilder.coach [https://businessbuilder.coach] Aaron’s book “Break the LOOP”: https://a.co/d/ioTdwUK [https://a.co/d/ioTdwUK] Topics Covered: Entrepreneurship, Small business strategy, Flow state and productivity, Time management, Social media strategy, Content marketing, Content pillars, Personal branding, Business visibility, SEO and social media, Authenticity in marketing, AI for business, Artificial intelligence trends, Focus and distraction, Entrepreneur mindset