Mission and Motherhood

The Instagram Mistakes You’re Making – And How to Fix Them with Erin Hoy

Feeling overwhelmed by Instagram’s constant updates, endless reels, and confusing hashtags? Well, get ready to level up your Instagram game because I’ve got social media expert Erin Hoy on the show today! We’re unpacking the secrets of Instagram strategy, and trust me, you won’t want to scroll past this one. Erin shares the inside scoop on content pillars, defining your ideal client, and why flooding your feed with posts might actually be tanking your engagement. Plus, she reveals a super simple trick to boost your profile’s discoverability that you can implement right after this episode. Erin’s tips are practical, no-fluff, and will have you rethinking your entire strategy. Say goodbye to Instagram burnout and hello to a strategy that actually works for busy moms like us! Bio: Erin, the owner and founder of 5 to 9 Socials LLC, is passionate about empowering women to confidently shine and boost their income through Instagram. Holding a Bachelor's degree in Speech Language Hearing Sciences and French, Erin's deep interest in communication naturally steered her towards a career in Instagram marketing. With extensive marketing and business development experience, including running a product-based business in her early 20s, Erin replaces the guesswork on Instagram with data-driven strategies. Her expert advice helps amplify her clients' reach, engagement, and income on Instagram. Resources:  * Follow Her On Instagram: @5to9socials [https://www.instagram.com/5to9socials/] * Check Out Her Website: 5to9socials.com [http://5to9socials.com] Alignment Meeting Template [https://mailchi.mp/lesleeowen/unlock-your-business-and-household-success] Did you listen to an episode and love it? Let me know! Tag me with your "aha" moments and Follow me on Instagram [https://www.instagram.com/lesleeowen/]and Facebook [https://www.facebook.com/lesleeowen/]!

Go Big or Go Bigger: Jenny Groberg’s Mompreneur Mantra for Business Success

In this episode, I had the pleasure of chatting with the incredibly inspiring Jenny Groberg on the Mission and Motherhood podcast. Jenny’s story is one of amazing perseverance and grit, and I can’t wait for you to hear it. From facing financial struggles early in her marriage to becoming a successful business owner and mother, Jenny shares how she turned challenges into opportunities. Curious? Here’s a sneak peek at our convo: * Financial Struggles. How Jenny and her husband navigated tough times early in their marriage. * Starting from Scratch. Building a business while raising young kids without childcare options. * Remote Work Pioneer. Leveraging remote work before it was common and the challenges that came with it. * Brain Injury Battle. Jenny’s journey through a traumatic brain injury and how she managed her business during recovery. * Empowering Women. Creating a supportive work culture and why she prioritizes hiring and empowering women. * Financial Freedom. The importance of a debt-free philosophy and strategic financial planning. * Big Decisions. The tough choices Jenny made to protect her team and maintain a healthy work environment. * Go Big or Go Bigger. Jenny’s mantra and why she encourages women to take bold steps in their entrepreneurial journeys. Tune in and be inspired by Jenny Groberg’s journey of overcoming obstacles, making bold moves, and creating a supportive and empowering work culture. Let’s go big together! Bio: Jenny Groberg founded BookSmarts Accounting and Bookkeeping in 2008. Named Utah’s 2024 CEO of the Year by Utah Business, Jenny is passionate about helping women grow in every stage of their lives, and now leads a team of 30+ women. Hundreds of clients and companies of all sizes are growing because of the insights provided by Jenny and her team, as they become aware of the impact of their financial decisions. Jenny's work has been cited in Forbes, Entrepreneur Magazine, Accounting Today, Nasdaq, Yahoo Finance, US News, and KSL TV. Groberg is a 2023 Stevie Award Winner x4, and BookSmarts Accounting and Bookkeeping is a 2023 top 100 companies in Utah championing women. Resources:  Follow Her On Instagram: @booksmartspro [https://www.instagram.com/booksmartspro/?locale=English] Keep Up With Them on Facebook: @BookSmartsAccounting [https://www.facebook.com/BookSmartsAccounting] Check Out Her Website: www.booksmartspro.com [http://www.booksmartspro.com] Alignment Meeting Template [https://mailchi.mp/lesleeowen/unlock-your-business-and-household-success] Did you listen to an episode and love it? Let me know! Tag me with your "aha" moments and Follow me on Instagram [https://www.instagram.com/lesleeowen/]and Facebook [https://www.facebook.com/lesleeowen/]!

Jessica Guzikowski: The Mompreneur Mastering Multiple Ventures

Welcome back to another episode of the Mission to Motherhood podcast! Today, I had the pleasure of chatting with Jessica Guzikowski, a true entrepreneur who has seen and done it all. From owning a franchise to gearing up to launch her own coffee business, and coaching countless business owners, Jessica brings a wealth of experience and wisdom to our conversation. Curious to learn more? Here’s a quick peek at what we discuss: * Jessica’s journey from beauty school to business coach and coffee shop owner * Embracing motherhood while running multiple businesses * Creating boundaries and managing time effectively * Practical tips on business coaching and marketing * Building community and leveraging personal connections Feel inspired to create an integrated life where both your motherhood and business can co-exist!  Bio: Jessica Guzikowski wears many hats – homeschooling mom of two, coffee enthusiast, and a total sucker for 90’s thrillers. But wait, there’s more to her story! With over a decade of experience in the world of sales and marketing, Jessica has sharpened her skills like a well-brewed cup of coffee. She has mastered the art of reaching out, connecting, and making things happen. Her passion lies in helping business owners not just grow their sales but doing it with a sprinkle of joy on top. Jessica’s story is simple. She thrives on unwavering focus, hard work, and finding joy in the small things. She is also a proud Frenchie mom. Her furry four-legged friends bring endless smiles to her face, just like a perfect latte in the morning. Speaking of coffee, she loves discovering new coffee shops whenever she can. Musical theater and movie musicals hit all the right notes for Jessica. "Pitch Perfect"? It makes her shed a tear or two every time. There’s something about the power of music and storytelling that gets her every time. Beyond coffee, sales, and musicals, one of Jessica’s biggest passions is building community. She firmly believes that when people come together, incredible things happen. Supporting fellow business owners is close to her heart. Whether it’s offering guidance, sharing experiences, or simply cheering them on, Jessica is all in. What can be expected from Jessica? She brings a mix of expertise, creativity, and a dash of humor to the table. She is all about helping others unlock the full potential of their business, whether it’s by revamping their marketing strategy, fine-tuning their sales approach, or just sharing a few laughs along the way. When working with Jessica, you’re not just gaining a coach – you’re gaining a friend who’s genuinely invested in your success. Together, you’ll navigate the twists and turns of entrepreneurship, celebrating victories both big and small. Here’s to all the fearless female business owners out there – let’s grab that cup of coffee (or tea, if that’s more your style) and embark on this exciting journey together. Cheers to growth, joy, and building a thriving community of unstoppable entrepreneurs! Resources:  Follow Her On Instagram: @jessica.guzikowski [https://www.instagram.com/jessica.guzikowski/] Keep Up With Them on Facebook: @jessica.guzikowski [https://www.facebook.com/jessica.guzikowski] Check Out Her Website: www.makersgonnamakemoney.com [http://www.makersgonnamakemoney.com] Check out her coffee business:  https://www.frenchiecoffee.com/ [https://www.frenchiecoffee.com/] Alignment Meeting Template [https://mailchi.mp/lesleeowen/unlock-your-business-and-household-success] Did you listen to an episode and love it? Let me know! Tag me with your "aha" moments and Follow me on Instagram [https://www.instagram.com/lesleeowen/]and Facebook [https://www.facebook.com/lesleeowen/]!

Elevate Your Event Marketing: Karen Hites’ Expert Advice

Struggling to get your events off the ground? Unsure how to turn small gatherings into impactful experiences? In this episode of Mission and Motherhood, I had the opportunity to speak with Karen Hites, the brilliant mind behind Hite International, a thriving digital marketing agency, as she shares her journey and insights.  Karen opens up about the challenges she faced and the lessons she learned along the way. From navigating the challenges of event logistics to harnessing the power of consistency in brand building, Karen’s insights promise to inspire and enlighten. Join us as we explore: * The secret behind fostering a strong company culture. * Balancing business and personal life can be a juggling act, especially in a dynamic industry like events. Learn how Karen manages this delicate equilibrium and thrives as a leader. * Why consistency is paramount, whether you're posting on social media or plotting out your company's future. * Discover the significance of community and collaboration in the events business, and how Karen's strong network has fueled her success. * Uncover common misconceptions about starting and running event-based businesses, and how Karen addresses these myths in her summit and mastermind sessions. * How Karen's business mission has expanded to support not just her team, but their families too. * Learn how Karen measures the success of her events and ensures they continue to deliver value to attendees year after year. If you're ready to confront your business challenges head-on and make a lasting impact with your brand, this episode is a must-listen! Ready to dive in? Hit play now and join us for an invigorating chat with Karen. Trust us, you won't want to miss it! Bio: Karen Hite, the CEO of Committed Mastermind and co-founder of Hite International, is a driving force in fostering an educational focus within the entrepreneurial landscape. Over the past six years, Karen and her husband have transformed Hite International into a thriving digital marketing agency. Beyond this achievement, Karen dedicates herself to equipping aspiring digital marketing agencies with essential tools for growth through Committed Mastermind. Leading Committed Mastermind, Karen actively cultivates a dynamic community for agency owners, emphasizing knowledge-sharing and collaboration. In her unwavering commitment to education, Karen organizes exclusive events like The Commitment Summit, a conference tailored for Marketing Agency Owners. This summit serves as a central hub for industry leaders to exchange insights, strategies, and experiences, significantly contributing to the collective growth and success of the community. Under Karen Hite's strategic leadership, Committed Mastermind continues to empower digital marketing agencies, ensuring they have the knowledge and connections necessary to reach their full potential. Resources:  Visit The Hites Website - https://thehites.com/ [https://thehites.com/]  Check out their Next Summit - The Committed Mastermind - https://thecommitmentsummit.com/ [https://thecommitmentsummit.com/]  Alignment Meeting Template: https://mailchi.mp/lesleeowen/unlock-your-business-and-household-success [https://mailchi.mp/lesleeowen/unlock-your-business-and-household-success]  Did you listen to an episode and love it? Let me know! Tag me with your "aha" moments and Follow me on Instagram [https://www.instagram.com/lesleeowen/]and Facebook [https://www.facebook.com/lesleeowen/]!

Bonita Owens: Empowering Moms to Rediscover Their Spark

Are you tired of living someone else’s version of your life? Ready to ditch the expectations and start making choices that light YOU up? In this episode of Mission and Motherhood, I had the absolute pleasure of chatting with Bonita Owens – a speaker, coach, and author who’s on a mission to help women reclaim their dreams and ambitions. We dive into:  * Bonita’s journey of self-discovery, from feeling lost in motherhood to reclaiming her ambition and becoming a successful business owner. * How she uses speaking engagements to connect with her audience and grow her business. * The importance of finding your tribe and the role of communities like NAWBO in her success. * How stillness and meditation can help you make conscious choices that feel true to you. * Simple ways to carve out time for yourself (even if it’s just 5 minutes!). * And the often-overlooked magic of learning to say NO.   Get ready to feel motivated and inspired! Bonita has many resources that she offers on her website – find those at www.awnleadership.com [http://www.awnleadership.com] or connect with her on LinkedIn [http://www.linkedin.com/in/awn]. Bio: Bonita Owens is a Certified Coach, Inspirational Speaker, Leadership Facilitator and owner of AWN Leadership Consulting which is a personal and professional development company that provides strategies to support women leaders in balancing life and leadership through self-awareness. She has worked with female leaders in organizations like IBM, BP and AMEX with leadership development, self-care, and effective communication. She is passionate about helping women to increase their influence through self-leadership.  She is a Dare To Lead Trained Professional and is committed to incorporating Brene Brown’s philosophy to help leaders build trust and authentic relationships. Bonita is an Amazon best-selling author of the book “Who Stole My Significance” in which she shares her path to self-love, confidence, and courage and charges the reader to do the same.  She is an Army spouse of 22 years, and has two terrific teenagers.  Resources: Visit Bontia’s Website: www.awnleadershipconsulting.com [http://www.awnleadershipconsulting.com] Keep up with her on LinkedIn: www.linkedin.com/in/awn [http://www.linkedin.com/in/awn] Catch her on Instagram: www.instagram.com/amazingwomennetwork [http://www.instagram.com/amazingwomennetwork] Find Bonita on Facebook: www.facebook.com/amazingwomennetwork [http://www.facebook.com/amazingwomennetwork] Did you listen to an episode and love it? Let me know! Tag me with your "aha" moments and Follow me on Instagram [https://www.instagram.com/lesleeowen/]and Facebook [https://www.facebook.com/lesleeowen/]!