Modern Marketing Made Simple with Lori Ervin

Building a Business With ADHD + Motherhood with Michele Hooper-Latin

Building a business doesn’t always start with a strategy, sometimes it starts with solving a problem you are personally living through.   In this episode of Modern Marketing Made Simple, I sit down with Michele Hooper-Latin, the founder behind Mom Sidekick, to talk about how she turned her own overwhelm as a mom into a business that now supports families and helps other women create flexible income doing meaningful work.   Michele shares the story behind becoming a “mother’s helper,” how the idea was inspired by superheroes and sidekicks, and why so many families today are craving more support at home. We also dive into how she is now teaching other women to build their own mother’s helper businesses through simple, practical systems and guidance.   In the second half of the episode, we shift into a powerful conversation around entrepreneurship and ADHD. Michele openly shares how she has learned to build a business that works with her brain instead of against it, including the systems, tools, and mindset shifts that have helped her succeed over the last eight years.   We also talk about: → Why modern motherhood feels heavier than ever → The growing need for “mother’s helpers” in today’s families → Building a flexible service-based business from scratch → Why traditional business advice does not always work for ADHD entrepreneurs → The importance of outsourcing and asking for help → Simple systems that reduce overwhelm and create consistency → Creating routines that support your energy instead of perfection → Why “good enough” is sometimes the key to moving forward   Connect with Michele: Instagram: Mom Sidekick - www.instagram.com/mom_sidekick [http://www.instagram.com/mom_sidekick] Podcast: The MOM Sidekick Podcast   This episode is such an honest reminder that support is not a luxury - it is often the thing that allows families, businesses, and women themselves to thrive.

The Truth About Building a Business During Midlife with Diana

In this episode of Modern Marketing Made Simple, I sit down with Diana, founder of Be Empowered with Diana, to talk about two incredibly important topics for women in business right now: building a coaching business rooted in trust and clarity, and navigating entrepreneurship during midlife and menopause.   Diana shares how she created her signature CLEAR Method to help women better understand what is happening in their bodies during menopause and how to create sustainable wellness habits that actually fit their real lives. We also dive into the business side of building a coaching brand - from creating a signature framework to using one-on-one calls and educational content to build trust and connection online.   Then we shift into a very honest conversation about what it feels like to run a business while navigating hormonal shifts, stress, brain fog, exhaustion, and the mental load so many women carry every single day. Diana shares practical strategies for protecting your energy, reducing decision fatigue, improving sleep, and building systems that support you during this season of life.   We also talk about: → Why creating your own framework instantly builds authority in your business → The power of one-on-one connection calls in service-based businesses → How blogs and educational content can build trust and visibility online → Why women in midlife struggle more with stress and decision fatigue → Protecting your peak energy windows as an entrepreneur → Simple systems that reduce overwhelm at home and in business → Why sleep becomes even more important during menopause → Learning to let go of perfection and unrealistic expectations → Why midlife can actually become one of the most empowering seasons for women   Connect with Diana: Instagram: www.instagram.com/bempowered_withdiana [http://www.instagram.com/bempowered_withdiana] Website: https://dianaempowered.ca/ [https://dianaempowered.ca/]   If you are building a business while also trying to take care of yourself through midlife, this episode will leave you feeling seen, understood, and supported.

How Kathy Turned a Pandemic Hobby Into a Real Business

In this episode of Modern Marketing Made Simple, I sit down with Kathy, the founder of Sassy Kathy’s Vanilla Shop, to talk about what it really looks like to build a product-based business through creativity, pivots, and persistence.   What started during the pandemic as a simple experiment making homemade vanilla quickly turned into a growing business built around pure ingredients, thoughtful gifting, and supporting other small businesses along the way. Kathy shares how she went from corporate life and homeschooling three young children to building a business that now includes vanilla, infused honey and maple syrup, custom favours, cookie kits, gift baskets, and more.   We talk about the realities of running a handmade product business, learning through trial and error, navigating markets and seasonality, and how collaborations and community have played a huge role in her growth. Kathy also shares how she approaches creativity, networking, repeat customers, and building a business that works for her family and lifestyle.   We also talk about: → Starting a business during the pandemic → Why pure, high-quality ingredients matter → Expanding from one product into multiple revenue streams → Learning what works (and what doesn’t) through markets → Collaborating with other small businesses to grow your audience → Building relationships that lead to repeat customers and referrals → The challenges of shipping handmade products → Why flexibility and pivots are essential in entrepreneurship → Creating a business that fits around family life   Connect with Kathy: Instagram: Sassy Kathy’s Vanilla Shop - https://www.instagram.com/sassy_kathys_vanilla_shoppe [https://www.instagram.com/sassy_kathys_vanilla_shoppe] Website: https://www.sassykathysvanillashoppe.com/ [https://www.sassykathysvanillashoppe.com/]    If you love hearing honest conversations about building businesses in real life, this episode will remind you that growth often comes from trying new things, staying open, and continuing to evolve.

She went from 7,000 followers to 70,000+ with one reel …and it changed the game.

Sometimes the thing you're meant to build isn't what you started building at all.   In this episode of Modern Marketing Made Simple, I sit down with Amanda Otterman, registered nurse, personal trainer, and menopause coach to talk about what it really looks like to follow the unexpected path your experience creates for you.   Amanda shares how burnout in frontline nursing led her to explore entrepreneurship through fitness coaching, only to discover an entirely different calling helping women navigate perimenopause and menopause with evidence-based education, fitness, and lifestyle support.   What started as a few conversations with women her own age quickly evolved into workshops, speaking opportunities, online coaching, a thriving Instagram community, and most recently, a book deal to write the next edition of Menopause For Dummies.   We talk about the power of authenticity, overcoming imposter syndrome, building a personal brand around your expertise, and why sometimes the opportunities that change your life start with simply giving yourself permission to be in the room.   KEY TAKEAWAYS: → How Amanda transitioned from nursing into entrepreneurship → The moment she realized there was a huge gap in menopause education and support → Why finding the right rooms and communities can change everything → The mindset shift that helped her overcome imposter syndrome → The viral Instagram Reel that grew her audience from 7,000 to over 70,000+ followers → Why authenticity is one of the most powerful marketing tools available → How social media opened doors to speaking opportunities, collaborations, and national recognition → The surprising story behind landing a book deal with Menopause For Dummies → Why women deserve better support during perimenopause and menopause → Amanda's advice for anyone struggling to put themselves out there online   CONNECT WITH AMANDA: Instagram: @menohealthnurse  Website: www.menohealthnurse.com [http://www.menohealthnurse.com]   If you've ever questioned whether you belong in the room, whether you're qualified enough to share your expertise, or whether it's too late to build something meaningful, Amanda's story is a reminder that sometimes the biggest breakthroughs happen when you stop trying to fit into someone else's path and start fully stepping into your own.

The Business Pivot That Changed Everything for Dr. Margot

In this episode of Modern Marketing Made Simple, I sit down with naturopathic doctor Dr. Margot Lattanzi to talk about what it really looks like to build a modern personal brand while running a service-based business.   Dr. Margot shares how moving her business from Hamilton to Toronto forced her to rebuild, reassess, and ultimately elevate her brand in ways she never expected. We talk about the realities of starting over, the power of branding and aesthetics online, and why your brand should actually attract the right people into your world.   This conversation also dives into how she uses AI as a brainstorming tool for content, branding, blogs, newsletters, and SEO, while still keeping her voice authentic and personal.   We also talk about: → Why branding photos can completely change your business presence → How to use AI without losing your authenticity → Creating a simple brand guide that saves time and money → Turning one piece of content into blogs, newsletters, Instagram posts, and LinkedIn content → Why consistency matters more than perfection → Building passive income streams through digital resources and freebies → The importance of creating content that “warms people up” before they work with you → Cortisol, burnout, and why entrepreneurs often live in fight-or-flight mode → Creating treatment plans that actually work in real life → Learning to simplify instead of trying to do everything at once   If you’ve ever felt overwhelmed trying to grow your business online, or wondered how to create a brand that genuinely feels like you, this episode is packed with practical insights and refreshing honesty.   Connect with Dr. Margot: Instagram: www.instagram.com/doctormargotnd [http://www.instagram.com/doctormargotnd] Website: www.doctormargotnd.com [http://www.doctormargotnd.com]    Whether you’re building a business, navigating burnout, or simply trying to feel better in your everyday life, Dr. Margot’s approach is approachable, realistic, and deeply empowering.