Points of Growth

Your Messaging Is the Problem, Not Your Funnel

Is your SaaS messaging converting? Learn a simple value proposition framework from expert Diane Wiredu in this episode of Points of Growth podcast by Yango Ads.

How Platforms Decide What You Buy

In the this episode, Jugal Limbachiya from Yango Ads and Konstantin von Wedel from Platformance examine how MENA region is reshaping the future of retail media and how retailers can drive growth without harming user experience.

Stop wasting your app marketing budget

Diversifying UA channels is essential for sustainable app growth — especially as marketers face tightening privacy rules, scattered data, and ever-changing algorithms. In this episode, host Neha Dawar sits down with Lorenzo Rossi, co-founder of app marketing agency Replug, and Daria Gordeeva, Business Development Manager at Yango App Campaigns, to break down what it really takes to scale apps in today’s unpredictable landscape.

Superapps know you better than you think

Superapps run Vietnam. They know what you eat, buy, and watch — sometimes before you do. Host Neha Dawar is joined by Hung Luu, Senior Growth Marketing Manager at MoMo, and Thu Nguyen, Business Development Manager at Yango Ads, to unpack how it happened — and what’s next.

"AI will learn to hide its invasiveness and outsmart us"

What role does AI currently play in marketing — is it best kept in the back-end for targeting and budget optimization, or should it also make ad creatives? In the eight episode of Points of Growth, Host Neha Dawar is joined by Linda Kender (MMA Middle East) and Bassem Yousry (Yango Ads) to discuss the topic.