Profit by Design

396: You’re Solving the Wrong Problem in Your Business — Here’s How to Fix It

What if the biggest problem in your business isn’t actually THE problem? If you’re working harder than ever to fix things: hiring, pushing sales, trying to get organized—but nothing is changing, you’re still the bottleneck. You’re doing what most smart, capable business owners do, but you aren’t getting ahead. Instead of reacting to surface-level problems, you need to address the root cause, and this clarity about the real issue is what changes everything. In this episode, Melissa Kay and Kaitlyn Beaver break down the following: why smart, capable business owners misdiagnose their biggest challenges; the difference between surface problems and root issues; why more effort isn’t creating better results; how to identify what will actually move the needle in your business; and the first step to getting out of the survival trap. Join us! Profit by Design is a Tap the Potential production. Show Highlights: * Want to change everything, starting today? Take the Better Business, Better Life https://www.tapthepotential.com/assessmentAssessment [https://www.tapthepotential.com/assessment] to get clarity on exactly what your business needs next! * What is your business really costing you? * Our holistic approach makes us different. * The biggest Aha moments from our calls with business owners * We help you reconnect to your dream and fall in love with your business again! * How to know you have a sustainable business (Is it a business or a job?) * Your next steps: Take the Better Business, Better Life https://www.tapthepotential.com/assessmentAssessment [https://www.tapthepotential.com/assessment] and https://www.tapthepotential.combook a call [https://www.tapthepotential.com] with Kaitlyn. Resources: Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. https://www.tapthepotential.com/assessmentClick here! [https://www.tapthepotential.com/assessment] Mentioned in this episode: Jumpstart Your Business - Jumpstart Your Life! You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

395: The Real Reason You Can’t Take Time Off From Your Business

Let’s be honest. When was the last time you took a real vacation—without checking your email? If the idea of stepping away from your business makes your stomach tighten up in knots, this episode is for you. You didn’t start your business to be on call 24/7, yet most entrepreneurs are putting their businesses before their families. If this is you, you have an owner dependency problem. In this episode, Melissa Kay and Dr. Sabrina Starling break down the real reason you can’t take time off from your business, and what it actually takes to build a self-managing team that allows you to step away confidently. Learn why being the hero in your business is keeping you stuck, the psychology behind control and burnout, how to shift from a survival trap to sustainable profitability, the structure required to create breathing room, and what must change before a 4-Week Vacation® becomes possible for you! Profit by Design is a Tap the Potential production. Show Highlights: * The origin of Dr. Sabrina’s book, The 4 Week Vacation® * Owner dependency is the #1 risk to small businesses today. * Being “the hero” in your business keeps you stuck. * The lie we tell ourselves (that actually creates glass ceilings) * The business owner being away builds ownership and accountability in your team. * The underlying issue is that we have created co-dependency in our businesses. * Melissa’s example of a Tap the Potential client who has been transformed into a business owner * The amazing results our clients are seeing in the first year with Tap the Potential * Ready to take your life back from your business? Sign up for the Better Business Better Life https://www.tapthepotential.com/jumpstartJumpstart [https://www.tapthepotential.com/jumpstart] today! Resources: Join our https://www.tapthepotential.com/jumpstartJumpstart [https://www.tapthepotential.com/jumpstart] beginning April 7th! We will walk you through the step-by-step process to: * Free up 10 hours per week. * Pay yourself an additional $50K this year. * Take an extra week of vacation. Enroll now for https://www.tapthepotential.com/leadership-bootcampLeadership Bootcamp [https://www.tapthepotential.com/leadership-bootcamp]! The next session begins in April. Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. https://www.tapthepotential.com/assessmentClick here! [https://www.tapthepotential.com/assessment] Mentioned in this episode: Jumpstart Your Business - Jumpstart Your Life! You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

394: The 5-Step Business Growth Strategy to Create a Sustainably Profitable Business

If your business is growing, but you’re more exhausted than ever–something is off. More revenue should mean more freedom. Instead, you’re stuck in the survival trap of being overworked, underpaid, and the bottleneck in your business. Stress has become your new normal. In this episode, Melissa Kay and Dr. Sabrina Starling walk you through the exact framework we use inside the Tap the Potential Solution™. You’ll learn the 5-step business growth strategy that changes everything. Sustainable profit doesn’t come from hustle; it comes from strategy. Ask yourself this question: “If nothing changes, what will it cost me?” Join us now to discover how different your life can be as the owner of a sustainably profitable business. Profit by Design is a Tap the Potential production. Show Highlights: 1. Are you “throwing spaghetti at the wall”? 2. Learn these 5 steps for owners of businesses that are established, past the startup phase, but still struggling against burnout: 3. Design your business to be sustainably profitable. (Every decision should direct profitability.) 4. Niche down with a clearly defined sweet spot. (A sweet spot is more defined than a niche. Think “slim down.”) 5. Innovate around the sweet spot of your business. (This is how you fall back in love with your business.) 6. Build your lean and mighty team of A-players. (This step is powerful for taking away your headaches and driving profitability.) 7. Focus on networking and attracting more A-players to your team. (This is when you have more freedom, more profit, and more owner’s pay.) 8. Melissa explains how we help our clients using this 5-step framework. 9. Our focus is on what really works! 10. Hear the exciting facts about what’s happening with our clients! 11. The results we expect when we show you how to increase your owner’s pay 12. Just imagine what’s possible for YOU! 13. Ready to take your life back from your business? Sign up for the Better Business Better Life https://www.tapthepotential.com/jumpstartJumpstart [https://www.tapthepotential.com/jumpstart] today! Resources: Join our https://www.tapthepotential.com/jumpstartJumpstart [https://www.tapthepotential.com/jumpstart] beginning April 7th! We will walk you through the step-by-step process to: 1. Free up 10 hours per week. 2. Pay yourself an additional $50K this year. 3. Take an extra week of vacation. Enroll now for https://www.tapthepotential.com/leadership-bootcampLeadership Bootcamp [https://www.tapthepotential.com/leadership-bootcamp]! The next session begins in April. Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. https://www.tapthepotential.com/assessmentClick here! [https://www.tapthepotential.com/assessment] Mentioned in this episode: Jumpstart Your Business - Jumpstart Your Life! You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

393: The Business Owner Dependency Trap (And How to Escape It)

Is your business completely dependent on you? If you take a vacation, will everything fall apart? If so, you are in the Business Owner Dependency Trap, and today’s episode reveals how to get out of it, change everything, and take your life back from your business. Business owners can escape survival mode by identifying the sweet spot of their business—the point at which profitability, freedom, and sustainability finally align. We have proven that working with fewer clients often increases profit, letting go of the wrong work creates growth, and systems (not hustle) create freedom. Melissa Kay and Dr. Sabrina Starling will teach you about the Business Owner Dependency Trap and help you build systems that enable your business to run without you. The truth is that working less and serving fewer clients often leads to greater profitability and sustainable growth. Join us to learn how to change everything and take your life back from your business! Profit by Design is a Tap the Potential production. Show Highlights: 1. “Work less with fewer clients to increase your profitability!” 2. The beautiful facts about what our clients are achieving in the Better Business Better Life program: 95% achieve more time off and more money in their bank account in the first 12 months! 3. Identifying the sweet spot of your business is essential. 4. One recent client more than quadrupled their profit in 12 months by identifying the sweet spot of their business. 5. Melissa explains the process for identifying the sweet spot of your business and building systems to support you. 6. Spending marketing dollars without a clearly defined sweet spot is “throwing spaghetti at the wall.” 7. Determine who your ideal clients are. 8. Melissa shares an example of a recent client call and how they worked together to reduce her work week to 15 hours! 9. Sign up for the Better Business Better Life https://www.tapthepotential.com/jumpstartJumpstart [https://www.tapthepotential.com/jumpstart] today! Resources: Join our https://www.tapthepotential.com/jumpstartJumpstart [https://www.tapthepotential.com/jumpstart] beginning April 7th! We will walk you through the step-by-step process to: 1. Free up 10 hours per week. 2. Pay yourself an additional $50K this year. 3. Take an extra week of vacation. Enroll now for https://www.tapthepotential.com/leadership-bootcampLeadership Bootcamp [https://www.tapthepotential.com/leadership-bootcamp]! The next session begins in April. Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. https://www.tapthepotential.com/assessmentClick here! [https://www.tapthepotential.com/assessment] Mentioned in this episode: Jumpstart Your Business - Jumpstart Your Life! You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

392: Why Most Small Businesses Plateau — And How to Start Growing Again

When you go into business, you work really hard to get things going, but as you achieve success, the business takes over your life, right? You want to keep growing your business, but you can’t work more. You’re already exhausted and stretched too thin. If you’re tired of being the fixer, the one with the fallback plan, and the one who holds it all together, you are not alone! If you’re like most business owners we work with, you have revenue coming in, but you are still not profitable. You struggle to make payroll and attract profitable clients that you enjoy working with. This is why we created the Tap the Potential solution: a step-by-step, simple framework to increase your profitability while working fewer hours so that you can take your life back from your business. On average, our clients experience a 716% increase in time off, a 215% increase in profit, and a 55% increase in owners’ pay—all within 12 months. In this episode, Melissa Kay and Dr. Sabrina Starling reveal why most small businesses hit a growth plateau, the hidden reason revenue increases don’t lead to profit, why entrepreneurs stay stuck in survival mode, how working less can actually increase profitability, and the simple framework successful business owners use to reclaim their time. If you’re ready to take your life back from your business, this episode will show you the path forward. Profit by Design is a Tap the Potential production. Show Highlights: 1. Reasons for a growth plateau in small businesses: trying to do it alone, hiring the wrong people, and mishandling the revenue needed to grow 2. Understanding the hidden costs in payroll for the wrong people 3. Design your business to be sustainably profitable. 4. The business owner’s blind spots contribute to growth plateaus. 5. Revenue doesn’t equal profitability. Apply the 80/20 rule. 6. Identify your PITA (“Pain in the assets”) clients. 7. Our Better Business Better Life https://www.tapthepotential.com/jumpstartJumpstart [https://www.tapthepotential.com/jumpstart] reveals the best profitability secrets! 8. We are not like typical business coaches! The Tap the Potential solution teaches you how to work fewer hours with a focused intention that frees up your time. 9. From Dr. Sabrina, the one action business owners can take today: “Do less. Ask, what’s the one thing I can do today that will have the greatest impact to make other things easier or unnecessary while driving the profitability of my business?” 10. Sign up for the Better Business Better Life https://www.tapthepotential.com/jumpstartJumpstart [https://www.tapthepotential.com/jumpstart] today! Resources: Join our https://www.tapthepotential.com/jumpstartJumpstart [https://www.tapthepotential.com/jumpstart] beginning April 7th! Learn how to: 1. Free up 10 hours per week. 2. Pay yourself an additional $50K this year. 3. Take an extra week of vacation. Enroll now for https://www.tapthepotential.com/leadership-bootcampLeadership Bootcamp [https://www.tapthepotential.com/leadership-bootcamp]! The next session begins in April. Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. https://www.tapthepotential.com/assessmentClick here! [https://www.tapthepotential.com/assessment] Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? https://tapthepotential.com/Book a call [https://tapthepotential.com/] with us today! Mentioned in this episode: Jumpstart Your Business - Jumpstart Your Life! You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart