PromoTix University Podcast

Secrets to Event Success: How Victory Athletics is Winning in Cheerleading Competition Production

PromoTix University Podcast – Episode 5 🎙️ Secrets to Event Success: How Victory Athletics is Winning in Cheerleading Competition Production - Carrie Page & Madison Gregory In this episode of PromoTix University, host Will Royall explores the world of cheerleading event production with Carrie Page and Madison Gregory from Victory Athletics. Learn how they have become leaders in the industry through innovative production, unique scoring systems, and a customer-first approach. Dive into how they go against the grain on things like "Stay to Play" and really set themselves apart through differentiation and consistency of quality amongst their events. 📖 Chapters 00:00 - PromoTix University Opening Teaser 00:41 - Victory Athletics Introduction 01:34 - Running Many Events with a Lean Team 03:05 - Standing Out in a Competitive Market 05:38 - Key Decisions When Expanding Into New Markets 08:28 - The Deposit Lock-In System 09:43 - How to Maintain Consistency In Quality Across Many Events 11:22 - Awards and Recognition at Events As a Differentiator 15:16 - Increasing Spectator Attendance 16:40 - Why Victory Athletics Doesn't Do "Stay-To-Play" 19:22 - Innovative Scoring System To Increase Attendance 22:16 - Advice for New Event Producers 24:35 - Wrapping it Up With Victory Athletics 25:09 - Differentiation in Event Management & Show Closing 💻 Follow me YouTube: https://www.youtube.com/@williamroyalljr [https://www.youtube.com/@williamroyalljr] TikTok: https://tiktok.com/williamroyalljr [https://tiktok.com/williamroyalljr] Instagram: https://www.instagram.com/williamroyalljr [https://www.instagram.com/williamroyalljr] Facebook: https://www.facebook.com/williamroyalljr [https://www.facebook.com/williamroyalljr] LinkedIn: https://linkedin.com/in/williamroyalljr [https://linkedin.com/in/williamroyalljr] Website: https://www.promotix.com/ [https://www.promotix.com/] #CheerleadingEvents #EventProduction #VictoryAthletics #CheerCompetition #EventSuccess #PromoTixUniversity #Cheerleading #EventInnovation #CheerEventProducers #SportsEvents #ticketing #spectatorticketing #eventmarketing

How to Legally (and Creatively) Integrate Cannabis into Your Events - Kristy Caldwell & Gopi Sangha

PromoTix University Podcast – Episode 4 🎙️ How to Legally (and Creatively) Integrate Cannabis into Your Events - Kristy Caldwell & Gopi Sangha In this episode of the PromoTix University Podcast, host Will Royall explores the fast-evolving world of cannabis-friendly events with two industry trailblazers: Kristy Caldwell, founder of Harvest Fest in Oklahoma, and Gopi Sangha, co-founder of High Frequency and The Cusp Agency in California. From underground roots to fully licensed retail and consumption zones at major festivals, Kristy and Gopi share how they’re pushing boundaries—and staying compliant—while creating unforgettable experiences for attendees. You’ll hear what it takes to pull off legal cannabis activations, the realities of working with patchwork state and local regulations, and how to rethink traditional alcohol-driven revenue models. 🌱 Gopi dives deep into the behind-the-scenes of California's cannabis lounges, delivery workflows, and festival activations like “Ganja Garden” at Dirtybird Campout. 🌾 Kristy breaks down how Harvest Fest navigates Oklahoma’s evolving laws and why trust and community are the secret ingredients in pulling it off. 🔥 Whether you’re eyeing your first 420-friendly event or want to level up your existing production, this episode delivers actionable advice on compliance, marketing, risk management—and how to create high-vibe, high-integrity experiences that resonate with today’s cannabis culture. 📖 Chapters 00:00 - Introduction to the PromoTix University Cannabis Episode 01:14 - The Rise of Cannabis Events and Our Guests Today 02:08 - Gopi Sangha's Journey into Cannabis Event Production 03:24 - Navigating the Patchwork of Cannabis Policies 05:46 - Misconceptions About Cannabis Integration in Events 08:12 - Innovative Retail Models: The Ice Cream Truck Approach 09:25 - The Ganja Garden Experience at Dirty Bird Campout 11:36 - Compliance and Stakeholder Education in Cannabis Events 13:48 - Timeline for Cannabis Event Activations 15:32 - Navigating Marketing Challenges in Cannabis Events 19:56 - Payment Processing and Financial Challenges 23:41 - Shifting Demographics, Behaviors, and Consumption Trends 26:35 - Revenue Models for Cannabis Activations 30:25 - The Future of Cannabis Events and Activations 34:17 - Introduction to Kristy Caldwell and Harvest Fest 35:03 - The Birth of Harvest Fest 36:42 - Navigating Regulations, Vendor Challenges, and Trolley Rides 40:32 - Impact of Regulations on Small Growers 44:49 - Marketing Challenges in the Cannabis Industry 49:23 - Lessons from High Times Festival in Oklahoma 51:46 - Ticketing and Event Management Innovations for Cannabis Events 55:27 - The Future Vision for Harvest Fest 💻 Follow me YouTube: https://www.youtube.com/@williamroyalljr [https://www.youtube.com/@williamroyalljr] TikTok: https://tiktok.com/williamroyalljr [https://tiktok.com/williamroyalljr] Instagram: https://www.instagram.com/williamroyalljr [https://www.instagram.com/williamroyalljr] Facebook: https://www.facebook.com/williamroyalljr [https://www.facebook.com/williamroyalljr] LinkedIn: https://linkedin.com/in/williamroyalljr [https://linkedin.com/in/williamroyalljr] Website: https://www.promotix.com/ [https://www.promotix.com/] #cannabis #cannabisevents #cannabisfestivals #cannabispolicy #oklahomacannabis #californiacannabis #weed #marijuana #cannabismarketing #ticketing #events

Unlocking Sales: Using Archetypes to Boost Event Ticket Sales

PromoTix University Podcast – Episode 3 🎙️ Unlocking Sales: Using Archetypes to Boost Event Ticket Sales - with William Royall In this episode of the PromoTix University Podcast, host Will Royall breaks down the power of brand archetypes in event marketing—and why using them correctly can dramatically increase ticket sales, especially for VIP packages. Whether you're producing a comedy show, a business seminar, or a kids’ event, your audience connects emotionally first—and brand archetypes are the secret weapon for building that connection. Learn how to align your event's visual identity, messaging, and ticket tiers with psychological drivers that influence buying decisions. Will shares actionable strategies on how to select the right archetype for your event, design marketing campaigns around it, and use it to increase audience engagement, build brand trust, and ultimately sell more tickets. 🎟️ Discover how to turn your event from forgettable to unforgettable using timeless psychology and smart brand strategy. 🔗 Download the Brand Archetype Worksheet (yes, it's free): https://connect.promotix.com/brand-archetypes-event-worksheet [https://connect.promotix.com/brand-archetypes-event-worksheet] 📖 Chapters 00:00 - Introduction to Brand Archetypes 01:33 - The 12 Brand Archetypes Explained 03:52 - Selling More VIP Tickets with Brand Archetypes 05:23 - Applying Brand Archetypes to Different Types of Events 09:02 - Implementing Brand Archetypes in Your Event Marketing 10:01 - Taking Action with the Brand Archetype Framework for Events 💻 Follow me YouTube: https://www.youtube.com/@williamroyalljr [https://www.youtube.com/@williamroyalljr] TikTok: https://tiktok.com/williamroyalljr [https://tiktok.com/williamroyalljr] Instagram: https://www.instagram.com/williamroyalljr [https://www.instagram.com/williamroyalljr] Facebook: https://www.facebook.com/williamroyalljr [https://www.facebook.com/williamroyalljr] LinkedIn: https://linkedin.com/in/williamroyalljr [https://linkedin.com/in/williamroyalljr] Website: https://www.promotix.com/ [https://www.promotix.com/] #eventmarketing  #brandarchetypes  #tickets #ticketsales  #audienceengagement  #emotionalmarketing  #eventbranding  #marketingstrategy  #promotix  #sellmoretickets  #eventplanning #psychology #brandingtips  #eventpromotion  #vipexperience

Three Marketing Tools That Will Sell More Event Tickets Today (Plus Two Bonus Tools)

PromoTix University Podcast – Episode 2 🎙️ Three Marketing Tools That Will Sell More Event Tickets Today (Plus Two Bonus Tools) – with William Royall In this second episode of PromoTix University, host William Royall reveals three powerful online tools you can start using today to drive more ticket sales for your events. From automating personalized engagement to leveraging data for smarter artist bookings, this episode is packed with actionable insights that will help you grow your events and maximize your ROI. You’ll learn how to use Influencity to launch scalable influencer campaigns, how ManyChat can turn your DMs into high-converting marketing funnels, and how PromoTix’s Spotify Artist Insights tool can help you book artists that your audience actually listens to—ensuring your lineup sells. Plus, William shares two bonus strategies for tracking influencer performance and building out a winning ambassador program using PromoTix. If you're serious about improving your marketing, boosting attendance, and making smarter, data-driven decisions—this episode is a must-watch. 🚀 🎧 Watch & discover the tools used by top event creators to grow ticket sales and fan engagement. 🔗 Links to tools mentioned in this episode: 1. Influencity [https://influencity.com/] 2. PromoTix Ambassadors [https://www.promotix.com/ambassador-street-team-software] 3. ManyChat [https://manychat.com/] 4. Spotify Artist Insights [https://www.promotix.com/insights] 5. Google UTM Link Builder [https://ga-dev-tools.google/campaign-url-builder/] 📖 Chapters 00:00 - Unlocking Success: Three Innovative Event Marketing Tools 00:39 - Introduction to PromoTix University Episode 2 01:28 - Harnessing Influencer Marketing for Ticket Sales 02:05 - Event Marketing Tool #1: Influencity 03:01 - Activating Influencers for Ticket Sales 03:45 - Tracking Influencer Performance and Measuring ROI 04:35 - Incentivizing Influencers to Sell More Tickets 05:13 - Building an Ambassador Program with Influencers on PromoTix 06:36 - Supporting Influencers for Success 07:16 - The Power of Influencer Marketing 07:43 - Event Marketing Tool #2: Manychat 09:05 - Automating Personalized One to One Engagement for Events 09:49 - Transforming DMs into a Notification Channel 10:33 - Automations in Manychat that Increase Event Ticket Sales 11:25 - Why DM Personalized Automation Works So Well 12:32 - Event Marketing Tool #3: Spotify Artist Insights (By PromoTix) 12:49 - Navigating the Challenges of Talent Buying 13:08 - Unlocking Audience Insights with Listener Data on Spotify 13:46 - Leveraging Data for Smarter Booking Decisions 14:45 - Understanding Artist Popularity and Market Trends 15:11 - Leveraging Data for Event Lineups 16:08 - Wrapping Up This Episode of PromoTix University 💻 Follow me YouTube: https://www.youtube.com/@williamroyalljr [https://www.youtube.com/@williamroyalljr] TikTok: https://tiktok.com/williamroyalljr [https://tiktok.com/williamroyalljr] Instagram: https://www.instagram.com/williamroyalljr [https://www.instagram.com/williamroyalljr] Facebook: https://www.facebook.com/williamroyalljr [https://www.facebook.com/williamroyalljr] LinkedIn: https://linkedin.com/in/williamroyalljr [https://linkedin.com/in/williamroyalljr] Website: https://www.promotix.com/ [https://www.promotix.com/]

How to Get 10-14X ROI on Ads for Event Ticket Sales - Geoff Shames

PromoTix University Podcast – Episode 1 🎙️ How to Get 10-14X ROI on Ads for Event Ticket Sales - Geoff Shames In this first episode of PromoTix University, we’re diving deep into paid digital advertising for event ticket sales with special guest Geoff Shames, founder of Crowd Control Digital—an agency behind massive campaigns for Illenium, KSI, Travis Scott, Judas Priest, and more. Geoff has driven more than $100,000,000 in ticket sales with his campaigns and today we break down the best-performing ad platforms, how to maximize ROAS (Return on Ad Spend) by 10–14X, and review a viral contest strategy that turns one paid visitor into 8–10 ticket sales or leads. Plus, we review Found.ee, a powerful programmatic ad platform that helps promoters stretch their budget further. If you're looking to sell more tickets, boost conversions, and improve your event marketing strategy, this episode is packed with insider tips you can apply today. 🚀 🎧 Listen & start scaling your ad driven ticket sales! 📖 Chapters 00:00 - Intro: PromoTix University Episode 1 00:43 - PromoTix University Intro 01:05 - Welcome to PromoTix University 01:51 - Introducing Geoff Shames with Crowd Control Digital 02:09 - Evolution of Digital Advertising for Events 03:17 - Navigating Social Media Platforms 04:46 - The Power of Reddit Advertising 07:45 - Other Digital Advertising Ideas 09:14 - Starting with Paid Media for Events 13:47 - Adapting to Changing Buying Patterns 17:28 - Testing and Scaling Campaigns 21:22 - How to Spot an Underperforming Ad 23:38 - Understanding Attribution Challenges & Tracking Conversions 27:43 - Budgeting for Ad Campaigns for Different Sized Events 29:14 - Expected ROI from Ads Selling Tickets 30:59 - Success Stories in Advertising 34:02 - One Thing You Can Do Today to Improve Ad Performance 37:22 - Introduction to Found.ee: A Programmatic Advertising Platform 38:59 - Different Ad Campaigns You Can Run on Found.ee 44:00 - Maximizing Advertising ROI and Promotion with Viral Contests 44:33 - Setting Up a Viral Contest on PromoTix 47:24 - Engagement Strategies for Contest Participants 51:21 - Building Your Marketing Database with Viral Contests 53:10 - Tracking Contest Performance and ROI 55:00 - Leveraging Top Fans for Future Events 55:49 - Wrapping it up, and What's to Come for Episode 2 💻 Follow me YouTube: https://www.youtube.com/@williamroyalljr [https://www.youtube.com/@williamroyalljr] TikTok: https://tiktok.com/williamroyalljr [https://tiktok.com/williamroyalljr] Instagram: https://www.instagram.com/williamroyalljr [https://www.instagram.com/williamroyalljr] Facebook: https://www.facebook.com/williamroyalljr [https://www.facebook.com/williamroyalljr] LinkedIn: https://linkedin.com/in/williamroyalljr [https://linkedin.com/in/williamroyalljr] Website: https://www.promotix.com/ [https://www.promotix.com/]