Real Entrepreneurship with Jerry Kenna

This weeks episode of The Real Entrepreneurship Podcast is a personal one for me.Please read the corresponding article at https://medium.com/@jerrykenna/the-power-of-failure-fad9ce5e0dd9

On this week's episode...I see way too many businesses owners failnig because they're trying to compete by racing to the bottom of the pricing scale.  STOP IT!You're much better off competing by providing your customer with a better customer experience and a higher perceived value.  Are you better than your competition?  Then why aren't you priced that way?Check out my Article on Medium. https://medium.com/@jerrykenna/its-about-the-experience-not-the-price-886969b67733

This weeks epsisode:In this weeks episode I offer some words of wisdom for business owners that are either looking for a workspace or looking to move to a new one.  A lot of times renting a workspace is attractive because of the lower cost of entry and not having to deal with a bank, but there are so many benefits to owning your building.  But! Before you go out and buy your building you need to know a few things first!This episode explains how setting up a separate LLC or Corporation is a critical first step to buying a building for your business.  Not only for liability protection but also for tax savings and strategic planning.Read more about this podcast at https://medium.com/@jerrykenna/how-a-business-can-use-real-estate-to-save-money-on-taxes-b4b2b5e0c062.Please subscribe to The Real Entrepreneurship Podcast with Jerry Kenna.Our sponsor: www.virtualaccountant.co

The Real Entrepreneurship Podcast with Jerry Kenna2019 Weekly Podcast Episode 3In this week's episode I sit down with Mr. Tim Lazor of Lazor Yost Marketing in Oakmont, PA.  Tim shares a great story of how he got started into the world of marketing and advertising and goes into detail on what sets Lazor Yost apart from every other marketing firm out there today.This is a great interview folks, we discuss how to differentiate yourself and your business from your competition and how be providing value to your customers and showing why you're different you can compete without having to lower your prices.If you're a businesses owner or considering the entrepreneur lifestyle this is a MUST LISTEN!Don't forget to subscribe to the Podcast and if you have any suggestions or if you want to be on the Podcast email me at JerryKenna@JerryKenna.com.

On this week's episode I discuss the difference between being self employed and being a business owner.  I also explain the steps you need to take to stop working IN your business and start working ON your business. You can also check out our blog post on this topic by clicking here: https://medium.com/@jerrykenna/work-on-your-business-not-in-it-c02b06ac38bc