Second Press: A Wine-ish Podcast

sp#09 - christelle guibert: messing with wine judges and judging sommeliers

this week we sit down with christelle guibert, who shares her brilliant journey from decanter tasting panels to stepping away as chief executive of the iwsc to focus on direct hospitality mentorship. we chat about running unvarnished experiments on expert judges, the scientific reality of palatal fatigue, and why she decided to personally buy out the uk sommelier of the year competition. stay curious, but perhaps don't get up on stage to compete unless you're really ready. we're also joined by alexandre ambassador for aop picpoul de pinet, to talk about their upcoming trade tasting on june 8th in london. link to register is over on the substack. *** 00:35 - brad and dan recap a relentless week and outline the bumper double-interview show. 00:53 - trade news: analyzing the commercial impact of the c&c bibendum and matthew clark merger. 01:56 - industry push: winegb's campaign to embed independent merchants into english wine week. 02:57 - trade logistics: expectations and plans for the upcoming london wine fair. 03:15 - international news: taittinger launches its official 2026 world cup champagne. 04:16 - interview: welcoming christelle guibert to the second press studio. 04:26 - a casual sidebar into the acoustics of dan’s ancient wooden accordion. 05:03 - christelle’s backstory: moving from france to boodles and the early mentorship of steven spurrier. 06:07 - building decanter’s tasting department from scratch during the early digital boom. 07:56 - media evolution: managing institutional trust and developing global wine awards. 09:29 - the ethics of blind tasting: running duplicate bottle experiments to test judge reliability. 10:23 - academic collaboration: partnering with will lowe mw to study judge performance data. 12:28 - sensory fatigue: the operational decision to cut maximum wine flights per panel. 13:01 - modernising the iwsc brand and using the pandemic reset for structural changes. 14:39 - the global judging program: moving evaluation panels directly into regional wine hubs. 17:04 - giving back: taking over the uk sommelier of the year competition. 18:14 - community and mentorship: tackling industry burnout and long hours in hospitality. 20:07 - previewing the intense, public pressure of the live sommelier finals in july. 21:45 - raw winemaking: christelle buying cheap land in muscadet to vinify with vincent cahier. 24:08 - lifestyle balance: restaurant exploration and the love of authentic gastronomy. 25:44 - the ultimate bottle: defending grower champagne from agrapart as a serious food wine. 26:30 - interview: alexandre freguin ambassador for aop picpoul de pinet. 29:25 - regional geography: painting a picture of the lone white appellation by the étang de thau. 30:08 - consumer fondness: why the uk market prioritises unpretentious, high-acid white wine. 31:21 - commercial philosophy: balancing necessary complexity with pleasurable, simple everyday drinking. 31:58 - trade event preview: breaking down the logistics for the upcoming picpoul all day tasting. 33:24 - cross-border battle: details on the live france versus england chef and sommelier off. 33:50 - terroir connection: matching maritime salinity with local oysters and immediate freshness. 35:11 - ambassador networks: the value of authentic regional voices over corporate pr fluff. 36:00 - post-interview recap: trade diaries from the canadian embassy and flights to mendoza. 37:46 - wrap-up: addressing substack community feedback, family football tips, and closing out. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit secondpresspodcast.substack.com [https://secondpresspodcast.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

sp#08 - richard siddle: wine trade journalism and the impact of ai

as the english wine trade faces a debt-fuelled crossroads and france prepares to uproot thousands of hectares of historic viticulture, this week we dig into the reality behind the press releases. we sit down with richard siddle, co-founder of the buyer and former harpers editor, to discuss his journey from optics to becoming a key voice in trade journalism. siddle shares vulnerable expertise on how the industry actually buys and sells, why ai lacks the guts for true analysis, and surviving redundancy. an honest look at global trends moving the needle in commercial winemaking and trade logistics. skip the generic wine fluff and try not to get the sack. [00:00] – intro: bank holiday vibes and the reality of redundancy. [01:09] – news: english wine at a crossroads, debt, exports, and the price of growth. [03:28] – news: national careers week and the breadth of hospitality. [04:35] – news: france uprooting 28,000 hectares and the tragedy of old vines. [06:11] – introducing richard siddle: trade journalist and co-founder of the buyer. [07:18] – the journey from optics to grocery retail to harpers. [09:24] – the birth of the buyer: finding a gap in the market with peter dean. [11:32] – actual news vs. press releases: setting a different agenda. [13:53] – defining the role of the buyer in the producer-to-glass chain. [15:10] – interview highlights: sir john hegarty at the groucho club. [16:22] – the difficult ones: terry leahy and lord rose. [17:46] – the ai impact: why interpretation and "guts" still matter more than facts. [21:32] – how ai might encourage braver, more risky journalism. [22:38] – personal life: liverpool fc, family, and the south african cricket mishap. [25:51] – wine dinners: why the reverential atmosphere is often "painful". [28:01] – the perfect pour: wine at home, guinness in the pub. [28:56] – why everyone calls him "chief" (and the chief constable story). [31:00] – post-interview recap: the "journalist's angle" on wine. [31:40] – vineyard update: blending light reds and the stress of frostwatch. [32:27] – brad’s week: wine society tasting and matt gant. [33:59] – wrap-up: football round tables and substack community reviews. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit secondpresspodcast.substack.com [https://secondpresspodcast.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

sp#07 - matthew jukes: 40 years in the trade & the truth about australian wine

australian wine, ant & dec, and pondering on when his memoirs are coming out. episode seven of the second press podcast takes a deep dive into the broader, often weirder, world of wine media, professional splurging, and the 40-year career of matthew jukes. we open with a masterclass in celebration as rory mcilroy drops $45,000 on a single wine dinner. from salon 2015 to lafite 1990, we break down a list of unicorn wines that actually makes sense to those in the know. we also tackle the mainstream media’s obsession with "unusual" viticulture, discussing why biodynamics is the global norm, not a fringe mystery. the heart of the episode is a sit-down with matthew jukes. from retail to saturday night tv with ant and dec, matthew shares his journey of "accidental brilliance." we discuss his 100 best australian wines initiative, the truth about margaret river chardonnay, and how his non-alcoholic jukes cordialities is changing the booze-free game. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit secondpresspodcast.substack.com [https://secondpresspodcast.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

sp#06 - chris wilson: from music journalism to the cellar door

episode six of the second press podcast is a look into the current state of the industry, from the health debates surrounding processed foods versus a glass of wine to the curious world of counterfeit wine.  we’re joined by chris wilson of gutter and stars winery, an urban winery operating out of a 19th-century windmill in cambridge. chris mulls over his transition from music journalism at jockey slut and covering the nfl for the daily mirror to winemaking, bringing a storytelling sensibility to both wine and writing. all his fruit is sourced from essex’s crouch valley, one of the best places in the uk for chardonnay and pinot noir, and how his background in the arts influences his, one-off labels named after tracks by the stone roses and roxy music. it is an exploration of "vulnerable expertise" in a marginal climate, proving that characterful wine doesn't require anything traditional. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit secondpresspodcast.substack.com [https://secondpresspodcast.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

sp#05 - henry jeffreys: english wine's unfiltered history

a hidden sinkhole cellar, the baffling plan to rebrand claret, and author henry jeffreys on the unfiltered gossip of english wine. we discuss his book 'vines in a cold climate' and the dream of substack. in episode five, brad and dan navigate a particularly eccentric week in wine news, from the discovery of a forgotten cellar beneath a sinkhole to the identity crisis facing bordeaux’s most famous export. we had a brilliant chat with henry jeffreys, author of the award-winning vines in a cold climate. henry discusses why he prioritises the 'b******g and gossip' of the industry over technical data, the reality of writing about english winemakers before they knew who he was, and his experience co-hosting intoxicating history with tom parker bowles. expect an honest look at the landscape of wine writing, the merits of substack, and why the english wine scene is finally moving past its city-boy-in-a-gilet phase. for the full show notes, including specific wine recommendations, links to henry’s work, and the results of the sinkhole investigation, head over to the substack. https://secondpresspodcast.substack.com/ [https://secondpresspodcast.substack.com/] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit secondpresspodcast.substack.com [https://secondpresspodcast.substack.com?utm_medium=podcast&utm_campaign=CTA_1]