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Michael Schein | The Hype Handbook and How to Create an Atmosphere of Curiosity and Intrigue

Michael Schein is the Founder and President of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. He works with clients such as eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, LinkedIn, and many more. Michael has also written for Fortune, Forbes, Psychology Today, and other publications. The title of his new book is The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Michael Schein, Founder and President of MicroFame Media, to talk about Michael's new book and his strategies for becoming a successful person. Michael also explains how companies can create an atmosphere of curiosity and intrigue, and he also discusses some notable personalities that he mentioned in his book. The post Michael Schein | The Hype Handbook and How to Create an Atmosphere of Curiosity and Intrigue [https://smartbusinessrevolution.com/michael-schein-the-hype-handbook-and-how-to-create-an-atmosphere-of-curiosity-and-intrigue/] appeared first on Smart Business Revolution [https://smartbusinessrevolution.com].

Alinka Rutkowska | How to Hit Bestseller Status with Your Book and Make an Impact

Alinka Rutkowska is the CEO of Leaders Press, a USA Today and Wall Street Journal best-selling press. The company creates books for entrepreneurs from scratch and launches them to bestseller status with a 100% success rate. The Leaders Press team has worked with top business leaders such as Po Chung (the co- founder of DHL International), Mark Nureddine (the CEO of Bull Outdoor Products) and Chris Catranis (the founder of Babylon Telecommunications). Their mission is to help 1,000 entrepreneurs share their wisdom with the world by 2030. Alinka has sold more than 100,000 copies of her books and her book creation process has been showcased in Entrepreneur magazine. She has also been featured on ABC, NBC, CBS, Fox Business, Writer’s Digest, Alliance of Independence Authors, International Book Publishers’ Association, and many more. She is an official member of the Forbes Business Council. In this episode of the Smart Business Revolution Podcast, John Corcoran sits down with Alinka Rutkowska, the CEO of Leaders Press, to find out how writers can achieve bestseller status and make an impact through their books. Alinka shares her story about writing and self-publishing her first book, how she got into the book marketing business, and how she currently helps other writers publish their books and reach bestseller status. The post Alinka Rutkowska | How to Hit Bestseller Status with Your Book and Make an Impact [https://smartbusinessrevolution.com/alinka-rutkowska-how-to-hit-bestseller-status-with-your-book-and-make-an-impact/] appeared first on Smart Business Revolution [https://smartbusinessrevolution.com].

Alinka Rutkowska | How to Hit Bestseller Status with Your Book and Make an Impact

Alinka Rutkowska is the CEO of Leaders Press, a USA Today and Wall Street Journal best-selling press. The company creates books for entrepreneurs from scratch and launches them to bestseller status with a 100% success rate. The Leaders Press team has worked with top business leaders such as Po Chung (the co- founder of DHL International), Mark Nureddine (the CEO of Bull Outdoor Products) and Chris Catranis (the founder of Babylon Telecommunications). Their mission is to help 1,000 entrepreneurs share their wisdom with the world by 2030. Alinka has sold more than 100,000 copies of her books and her book creation process has been showcased in Entrepreneur magazine. She has also been featured on ABC, NBC, CBS, Fox Business, Writer’s Digest, Alliance of Independence Authors, International Book Publishers’ Association, and many more. She is an official member of the Forbes Business Council. In this episode of the Smart Business Revolution Podcast, John Corcoran sits down with Alinka Rutkowska, the CEO of Leaders Press, to find out how writers can achieve bestseller status and make an impact through their books. Alinka shares her story about writing and self-publishing her first book, how she got into the book marketing business, and how she currently helps other writers publish their books and reach bestseller status. The post Alinka Rutkowska | How to Hit Bestseller Status with Your Book and Make an Impact [https://smartbusinessrevolution.com/alinka-rutkowska-how-to-hit-bestseller-status-with-your-book-and-make-an-impact/] appeared first on Smart Business Revolution [https://smartbusinessrevolution.com].

Samuel P.N. Cook | From West Point, to the Iraq War, to Turning a Service Business into a Software Platform and Business

Samuel P.N. Cook is the Founder of SanityDesk, a software solution that helps experts and small service businesses to launch and manage their business online. The company was funded by angel investors and rapidly became an innovative solution for savvy marketing professionals who help small business owners grow their brands online. After leaving the army, Samuel also founded James Cook Media in 2013. James Cook Media is a storytelling marketing agency that focuses on growing brands for authors and experts around the world. Samuel graduated from West Point in 2000, served abroad in Iraq, and went back to teach at West Point. In this episode of the Smart Business Revolution Podcast, John Corcoran sits down with Samuel P.N. Cook, the Founder of SanityDesk and James Cook Media, to talk about Samuel's work in helping brands and small business owners grow through better storytelling. He also shares his experience in serving and leaving the military, his journey into entrepreneurship, and the benefits of brands having their own website. The post Samuel P.N. Cook | From West Point, to the Iraq War, to Turning a Service Business into a Software Platform and Business [https://smartbusinessrevolution.com/samuel-p-n-cook-from-west-point-to-the-iraq-war-to-turning-a-service-business-into-a-software-platform-and-business/] appeared first on Smart Business Revolution [https://smartbusinessrevolution.com].

Craig Weiss | Leading a Billion-Dollar Unicorn, Starting a Business with Your Best Friend, and How to Raise Money in a Global Pandemic

Craig Weiss is the Co-founder and CEO of Retainer Club and Mouthguard Club. He is a serial entrepreneur who has founded or co-founded half a dozen companies. During his three and a half years as President and CEO of NJOY Inc., Craig generated over $150 million in revenue, raised $200 million in equity financing, and which he got from a $10 million pre-money valuation that reached over a billion dollar valuation in 2014. He recruited and scaled to 130 employees across half a dozen different countries, manufactured and distributed over 80 million units of the company's products, and achieved distribution in over 130,000 locations worldwide including Walmart and Walgreens. Before NJOY, Craig practiced law as a U.S. Registered Patent Attorney where he focused on the drafting and prosecution of patent applications for medical device, ecommerce, and business method inventions. Craig has eleven patents to his own name, including five for medical devices. He earned his law degree from Arizona State University and his bachelor’s degree from the University of Pennsylvania. He is a resident of Arizona and is married with two children. In this episode of the Smart Business Revolution Podcast, John Corcoran sits down with Craig Weiss, Co-founder and CEO of Retainer Club and Mouthguard Club, to talk about how Craig and his business partner invented 3D-printed retainers and their business' subscription model. Craig shares his strategies for successfully raising funds during the COVID-19 pandemic and the challenges that they faced in trying to bring orthodontists onboard their business. The post Craig Weiss | Leading a Billion-Dollar Unicorn, Starting a Business with Your Best Friend, and How to Raise Money in a Global Pandemic [https://smartbusinessrevolution.com/craig-weiss-leading-a-billion-dollar-unicorn-starting-a-business-with-your-best-friend-and-how-to-raise-money-in-a-global-pandemic/] appeared first on Smart Business Revolution [https://smartbusinessrevolution.com].