The Evan Weiland Podcast

S2_E1_Matthew Ware | Catalyst Marketing

Catalyst Marketing is a Digital Marketing Agency, specializing in Social Media Advertising on the Meta platform. Serving high-ticket local business, such as home services, professional services, and body services. Summary: In this conversation, Evan and Matt discuss various topics including entrepreneurship, marketing, and leadership. They start by introducing Catalyst Marketing and discussing the challenges of being an entrepreneur. They then delve into the importance of delegating tasks and transitioning from an owner-operator to a business owner. The conversation shifts to marketing, specifically the difference between ads and organic content, and the benefits of combining the two. They also touch on the target market for Catalyst Marketing. Finally, they explore the topic of dealing with ego in leadership roles. In this conversation, Evan Weiland and Matt Ware discuss the challenges and dynamics of business relationships. They explore the importance of empathy and understanding in dealing with people, especially in leadership roles. Matt shares his perspective on putting people first and the impact it can have on business success. They also recommend books on leadership and personal development. Overall, the conversation emphasizes the value of feedback, coaching, and continuous learning in personal and professional growth. Takeaways: • Delegating tasks and outsourcing can help entrepreneurs transition from being an owner-operator to a business owner. • Combining organic content and paid ads can be an effective marketing strategy. • Understanding the target market and focusing on businesses that are committed to growth can lead to successful partnerships. • Dealing with ego in leadership requires identifying the decision-makers and finding ways to work collaboratively. Friction in business relationships can often stem from feelings of insecurity and the fear of being overshadowed or judged. • Empathy is a crucial skill in dealing with people and can help build rapport and trust. • Putting people first in leadership is essential for success, as great products and processes cannot compensate for bad people. • Feedback is valuable and should be embraced as an opportunity for growth and improvement. • Reading books and seeking mentorship are powerful ways to gain insights and learn from others' experiences. Chapters: 00:00 Introductions and Catalyst Marketing 01:40 Leadership Experience 03:25 Outdoor Activities in Colorado 05:12 Struggles of Owner-Operated Businesses 06:43 Steps to Transition from Owner-Operator to Business Owner 16:18 Difference Between Ads and Organic Content 26:15 Dealing with Ego in Leadership 27:40 Understanding the Friction in a Business Relationship 30:20 The Importance of Empathy in Dealing with People 34:26 Putting People First in Leadership 39:31 The Value of Feedback and Coaching 43:09 Book Recommendations on Leadership and Personal Development 47:00 The Impact of Reading and Mentorship 49:23 Where to Find Matt Ware Online ------------ Follow Matthew Ware: Instagram https://www.instagram.com/catalystmarketing.co/ [https://www.instagram.com/catalystmarketing.co/] LinkedIn https://www.linkedin.com/in/themattware/ [https://www.linkedin.com/in/themattware/] Website https://catalystmarketing.co/ [https://catalystmarketing.co/]

E06_Aaron Pickering | Co-Founder at Seenly.io

Seenly.io [http://Seenly.io] is an auto-publishing scheduler and engagement platform for LinkedIn and other top social networks. Founded initially as a LinkedIn focused content scheduler, Seenly has quickly grown to be the social media marketing platform of choice for LinkedIn trainers, professionals and businesses. We believe in – and have seen – the power of network connections, job opportunities and personal and business brand enhancements through LinkedIn. Seenly helps your LinkedIn posts, profile and page get ‘seen.’ Our features focus on smart scheduling, direct tagging, native video posts, hashtag and content suggestions coupled with powerful analytics. The result we are after? A return on your social media investment that you can really see! Find Aaron 👇🏻 https://www.linkedin.com/in/aaron-pickering/ [https://www.linkedin.com/in/aaron-pickering/] Learn about Seenly 👇🏻 https://www.seenly.io [https://www.seenly.io] https://www.linkedin.com/company/seenly/ [https://www.linkedin.com/company/seenly/]

Gem Garcia! Technical Recruiter for Rapid Robotics | Founder of Corporate in Colour Consulting

Gem Garcia is located in Oakland, California and over 25 Years of experience in the recruiting space. She's a technical recruiter for Rapid Robotics & Founder of Corporate in Colour Consulting. Gem Garcia 👇🏻 https://www.linkedin.com/in/gemgarcia/ [https://www.linkedin.com/in/gemgarcia/] Learn about Corporate in Colour Consulting 👇🏻 https://www.linkedin.com/company/corporate-in-colour-consulting/about/ [https://www.linkedin.com/company/corporate-in-colour-consulting/about/] Rapid Robotics Rapid’s mission is to provide manufacturers a robotic solution that can be deployed against simple tasks in hours rather than weeks, and at a fraction of the cost of other automation solutions that require extensive manual programming. Our product is a fully integrated robotic arm work cell that is trained to perform tasks out of the box, and learns new tasks via our cloud infrastructure, AI, and Computer Vision. Corporate in Colour Consulting Provide holistic consulting to both organizations (early stage start-ups) and individuals with all things talent; I assist companies building their brand, identifying culture, customizable recruiting processes' and strategies for attracting, developing & retaining the "right"candidates. This is all done with an emphasis on Diversity, Equity & Inclusion.

Alejandra Leal Mercado! Co-Founder & CEO of Nómada Latam

Nómada Latam located in Mexico is a Staffing and Recruiting company. Co-Founded by Alejandra Leal Mercado & Alejandra with nothing but $150 bucks, and just 2 years later matching Top talent from LATAM with fast-growing companies under a Staff Augmentation model using their AI platform. Find Alejandra Leal Mercado & Alejandra Reynoso 👇🏻 https://www.linkedin.com/in/lealmalejandra/ [https://www.linkedin.com/in/lealmalejandra/] https://www.linkedin.com/in/alejandra-reynoso/ [https://www.linkedin.com/in/alejandra-reynoso/] Learn about Nómada Latam 👇🏻 https://www.linkedin.com/company/nomada-latam/ [https://www.linkedin.com/company/nomada-latam/] https://nomadalatam.com/ [https://nomadalatam.com/] Strategies 💡 • Fight fear with ACTION!

Matthew Hunt! Founder of Automation Wolf

Automation Wolf is a Toronto based Marketing Agency that helps busy B2B CEOs scale their leads and sales with invisible marketing funnels and demand generation. No one likes to be marketed to, or sold to, especially your prospects. There is an easier way to scale your leads and sales that takes less effort, less time, and less money. Most CEOs think they need lead generation, but what they really need is demand generation. Find Matthew 👇🏻 https://www.linkedin.com/in/matthewhuntme/ [https://www.linkedin.com/in/matthewhuntme/] Learn about Automation Wolf 👇🏻 https://www.linkedin.com/company/automationwolf/ [https://www.linkedin.com/company/automationwolf/] https://automationwolf.com/ [https://automationwolf.com/] Books 📚 👇🏻 Oversubscribed by Daniel Priestley Strategies 💡 7-11-4 Demand Generation