The Flooring Business Podcast

Ep 09: The Soto Mindset Shift and Why You Should Go 4 No With Michael Soto

In this episode, Jerry sits down with flooring retailer Michael Soto to talk about the mindset shifts that helped him dramatically increase his close rate and raise his prices—all without losing business. They discuss why technical knowledge alone doesn't win customers, how simplifying your sales process leads to more sales, and why customers often choose the premium option when it's presented the right way. They also dive into the book Go for No, exploring how embracing rejection can make you a better salesperson, plus practical strategies for overcoming "head trash," pricing with confidence, creating better presentations, and generating higher-quality leads through smarter marketing.  Whether you're an installer looking to grow or an established retailer wanting to sell more profitably, this episode is packed with actionable takeaways. https://sotoflooring.com/ https://www.instagram.com/sotoflooringllc/ -- Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call [https://profit.profitnowwithjerry.com/strategy-call] Profit Now 4 Flooring Dealers https://www.JerryLevinson.com [https://www.jerrylevinson.com/]

Ep 08: Switching Sucks! Well Not Anymore... With Chad Thomas

Switching software can feel like a headache, but Chad Thomas of Projects Force explains why it doesn't have to be. In this episode, Chad answers the most common questions flooring retailers have about changing software, including onboarding, CRM functionality, QuickBooks integration, commissions, installer management, inventory tracking, and reporting. They also discuss why many dealers wish they had switched sooner and how the right systems can help flooring businesses grow with less stress and more control. Book a demo: https://www.projectsforce.com/contact-us https://www.projectsforce.com/ https://www.linkedin.com/company/projectsforce/ -- Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call [https://profit.profitnowwithjerry.com/strategy-call] Profit Now 4 Flooring Dealers https://www.JerryLevinson.com [https://www.jerrylevinson.com/]

Ep 07: From Commodity to Luxury - How One Flooring Dealer Built a $10M Brand With Page Nazarian

Today, Jerry Levinson sits down with Page Nazarian to talk shop on what it looks like to specialize in hardwood while most dealers are selling carpet, LVP, laminate, and tile. They get into the real differences in selling each category—from the measuring and seams in carpet to the perceived simplicity (and hidden complexity) of hardwood flooring, especially when you’re dealing with grading, variation, finishes, and manufacturing.  Page shares how he navigates clients choosing between “real” wood and synthetic options, how designers influence product decisions, and how factors like home style, ceiling height, and traffic play into what actually gets specified. They also dig into running a designer-driven business, landing large custom jobs, and what it takes to position yourself differently in a market where most products—and most competitors—look the same. https://www.famehardwood.com/ [https://www.famehardwood.com/] https://www.instagram.com/famehardwoodfloors/ [https://www.instagram.com/famehardwoodfloors/] https://www.facebook.com/FameHardwood/ [https://voyagela.com/interview/meet-page-nazarian-fame-hardwood-floors-west-hollywood/?utm_source=chatgpt.com] -- Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call [https://profit.profitnowwithjerry.com/strategy-call] Profit Now 4 Flooring Dealers https://www.JerryLevinson.com [https://www.JerryLevinson.com]

Ep 06: Smooooth Operator - The Systems That Help You Grow Your Business With Chad Thomas

Jerry Levinson sits down with Chad Thomas, founder of ProjectsForce, and gets into what it actually looks like to run a modern flooring business today. Chad shares how his time at Lowe’s led him to build a system that replaces the old paper-and-chaos approach with something way more dialed in—think quoting on the spot, tracking jobs in real time, managing inventory, and keeping customers updated without things slipping through the cracks. They also get into improving close rates with faster follow-up, keeping margins tight, tracking your numbers, and how this all applies even if you expand beyond flooring into other trades. You’ll also hear how Chad’s using AI behind the scenes to stay sharp and make better decisions day-to-day. https://www.projectsforce.com/ [https://www.projectsforce.com/] https://www.linkedin.com/in/chad-thomas-69307120/ [https://www.linkedin.com/in/chad-thomas-69307120/] -- Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call [https://profit.profitnowwithjerry.com/strategy-call] Profit Now 4 Flooring Dealers http://www.JerryLevinson.com

Ep 05: It's Time to SCALE! With Floorzap With Chris Friest and Matthew Buckley

Chris Freist and Matthew Buckley from Floorzap join the show to talk about how their platform is helping flooring retailers simplify their marketing and connect with more customers online. They share the story behind Floorzap, why they set out to challenge the traditional marketing companies in the industry, and how their system is designed to be easier to use while delivering stronger results. The conversation also covers new improvements to the platform, what flooring businesses should be focusing on right now, and how the right tools can make it easier to grow without overcomplicating your marketing.  Learn more at https://www.floorzap.com/ [https://www.floorzap.com/] -- Ready to grow your Flooring Business and skyrocket your profits? Order The Flooring Business Playbook today! https://profitnowwithjerry.mykajabi.com/Flooring-Business-Playbook Book a call with Jerry: https://profit.profitnowwithjerry.com/strategy-call [https://profit.profitnowwithjerry.com/strategy-call] Profit Now 4 Flooring Dealers http://www.JerryLevinson.com