He Built Singapore’s No.1 Finance Podcast After Multiple Failures
In this episode of The Golden Nuggets Podcast, we sit down with Reggie, founder of The Financial Coconut, one of Singapore’s leading business and finance podcasts.
Reggie shares the real story behind his journey — from being pulled into the MLM world during his army days, to building and losing businesses, to starting The Financial Coconut as a simple personal rant against fake gurus online.
He opens up about the hidden cost of MLM, why expectation versus reality can break people, and why he still believes sales skills can be powerful when used with the right intent. He also shares what he learnt from his failed health-tech startup, why choosing the right co-founder matters, and how timing played a major role in the growth of The Financial Coconut.
This conversation also goes deep into podcasting as a business. Reggie explains why most podcasts fail, what makes a good host, how media brands should find their lane, and why being different matters more than trying to compete with mainstream media.
If you are a founder, creator, podcaster, salesperson, or someone trying to build something from scratch, this episode will give you honest lessons from someone who has failed, rebuilt, and kept going.
In this episode, we talk about:
* Reggie’s early MLM experience
* Why MLM can affect identity and confidence
* The difference between sales and real business
* Lessons from a failed health-tech startup
* Why co-founder selection matters
* How The Financial Coconut started
* How Covid helped podcast advertising grow
* Why most podcasts are not worth listening to
* What makes a strong podcast host
* Why every media brand needs to find its own lane
* How Reggie would rebuild from $80
Reggie started The Financial Coconut after feeling frustrated by fake gurus online. What began as a monologue podcast later grew into a larger media brand focused on finance, business, and money conversations.