The Juteborg Podcast Show

Podcast af Juteborg Sweden AB

engelsk

Business

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Juteborg is a Swedish company focused on innovation, design & production of high-tech Jute based materials, composites and products in the industries of Automotive/Transportation, Construction/Interior, Textile/Fashion and Packaging. Juteborg works through a circular model perspective targeting all 17 SDGs which circulates through innovation, research, production, selling, recycle and reuse. Besides, Juteborg is also at the forefront of transforming the Jute value chain through its project called Farmer to Factory Jute Supply Chain™ (F2F™). Here we talk about the sustainable business by

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Why Jute is in the focus?

Christina Östergren and Else-Marie Malmek, the -cofounders of Juteborg Sweden AB, were looking actively for the most sustainable material in the world to exchange the bad materials in construction and automotive industries. They found the natural fibre of jute and eventually founded the company Juteborg Sweden AB in 2013 based on Jute. Sensing the urgency and potentials, since inception Juteborg Sweden AB has been introducing the natural fibre of Jute as the alternative sustainable material in many different applications. In addition to ecological and economic, jute also relates to social sustainability. Therefore, Juteborg Sweden AB focuses on Jute and strongly states that Jute is the most sustainable material in the world due to its strong environmental, economic and social dimensions. In this episode, we talk about how and why Jute has become the key focus of Juteborg's sustainable business.

28. feb. 2020 - 31 min

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