The Logistics of Logistics

From Strategy to Scale: The ODW Logistics Approach to Growth with Phil Schmidbauer

In "From Strategy to Scale: The ODW Logistics Approach to Growth" Joe Lynch [https://www.linkedin.com/in/josephlynchjr/] and Phil Schmidbauer [https://www.linkedin.com/in/philip-schmidbauer-b4020516/], Vice President of Solution Design at ODW Logistics, discuss how middle-market brands can scale by optimizing their entire supply chain network rather than just chasing low freight rates. About Phil Schmidbauer Phil Schmidbauer [https://www.linkedin.com/in/philip-schmidbauer-b4020516/] is the Vice President of Solution Design at ODW Logistics, where he specializes in creating optimized transportation and integrated supply chain strategies. A dynamic and innovative leader, Phil brings extensive industry experience focused on driving process efficiencies, eliminating waste, and delivering significant value to clients. Recognized as a top industry innovator—including being named a "Pros to Know" award winner—he excels at building strategic bridges across complex supply chain networks. Phil works closely with businesses to align their comprehensive logistics frameworks with overarching financial and operational goals. His expertise spans advanced supply chain analytics, cargo security, and network optimization studies, making him a trusted authority in helping growth-minded brands design custom-engineered solutions that reduce complexity and successfully position their businesses to scale. About ODW Logistics ODW Logistics [https://www.odwlogistics.com/] is a top-tier, integrated third-party logistics (3PL) provider dedicated to enabling collective growth for its clients, associates, and the industry. With over 50 years of experience, ODW Logistics delivers end-to-end supply chain solutions that combine strategic warehousing, distribution, and advanced transportation management. The company serves a diverse range of industries, including food and beverage, consumer packaged goods, health and beauty, and industrial manufacturing. As an approved consolidator for major retail networks, ODW specializes in retail consolidation, strategic inventory load planning, and automated workflows that control costs and improve on-time delivery. Driven by core values of respect, trust, team, and opportunity, ODW Logistics operates as a seamless extension of its customers' businesses, providing the technology, infrastructure, and continuous innovation necessary to scale operations effectively. Key Takeaways: From Strategy to Scale: The ODW Logistics Approach to Growth * In "From Strategy to Scale: The ODW Logistics Approach to Growth" Joe Lynch and Phil Schmidbauer, Vice President of Solution Design at ODW Logistics, discuss how middle-market brands can scale by optimizing their entire supply chain network rather than just chasing low freight rates. * Integrated 3PL Solutions for Middle-Market Growth: ODW Logistics leverages over 50 years of experience to provide end-to-end warehousing, distribution, and managed transportation solutions, operating as a seamless extension for middle-market companies that lack the internal resources to manage complex supply chains alone. * A Consultative, Total-Network Focus: Rather than just chasing the lowest transaction rate on a truck lane, Phil Schmidbauer emphasizes a consultative approach that designs and optimizes the entire supply chain, aligning warehousing and transportation around each other to reduce hidden costs, fines, and lead times. * High-Frequency Retail Consolidation: ODW specializes in retail consolidation (serving major networks like Walmart and Target) by combining smaller multi-pallet shipments into full truckloads. This ensures high-frequency deliveries, which reduces lot sizes, minimizes inventory requirements, and drives better overall service. * Mitigating the Cost of Stockouts: Keeping products on shelves is critical to brand survival. Stockouts cause severe financial penalties and permanent brand-loyalty loss when consumers switch to competitors—making consistent supply chain execution vital for sales growth. * Managing the Hidden Costs of Excess Inventory: Influenced by his background with Toyota's world-class manufacturing processes, Schmidbauer highlights that excess inventory carries heavy hidden liabilities, including high warehousing fees, multiple touchpoints, and obsolescence or shelf-life expiration risks. * The Power of a Dual-Node Network: ODW operates 27 facilities nationwide, utilizing a highly efficient dual-node setup between Southern California and Columbus, Ohio. This center-of-gravity strategy allows brands to easily meet next-day delivery demands for a massive portion of the U.S. population. * Bridging the Omni-channel Divide: As retail and ecommerce models increasingly blend, ODW supports brands navigating both channels, helping companies scale and transition their operational structures from online-only to brick-and-mortar retail fulfillment seamlessly. Learn More About From Strategy to Scale: The ODW Logistics Approach to Growth Phil Schmidbauer | Linkedin [https://www.linkedin.com/in/philip-schmidbauer-b4020516/] ODW Logistics | Linkedin [https://www.linkedin.com/company/odw-logistics-inc-/] ODW Logistics [https://www.odwlogistics.com/] The Logistics of Logistics Podcast * If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. * The Logistics of Logistics Podcast: Google [https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVsb2xwb2RjYXN0LmxpYnN5bi5jb20vcnNz], Apple [https://podcasts.apple.com/us/podcast/the-logistics-of-logistics-podcast/id1409735368], Castbox [https://www.thelogisticsoflogistics.com/], Spotify [https://open.spotify.com/show/2R6BcnTSREZ7fOx9EIoI36?si=9SxorwsJTOicUq7hOEQaYQ], Stitcher [https://www.stitcher.com/podcast/dancewaves/the-logistics-of-logistics], PlayerFM [https://player.fm/series/the-logistics-of-logistics-podcast], Tunein [http://tun.in/pi548], Podbean [https://www.podbean.com/podcast-detail/dtyrb-7364a/The-Logistics-of-Logistics-Podcast], Owltail [https://www.owltail.com/podcast/23776-The-Logistics-of-Logistics-Podcast/episodes], Libsyn [https://directory.libsyn.com/shows/view/id/thelolpodcast], Overcast [https://overcast.fm/itunes1409735368/the-logistics-of-logistics-podcast] * Check out The Logistics of Logistics on Youtube [https://www.youtube.com/channel/UCQPVXYJLkj3mIceUYPIOedA]

REPOST: The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year with Logisyn's CEO Ron Lentz

In "The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year with Logisyn's CEO Ron Lentz", Joe Lynch [https://www.linkedin.com/in/josephlynchjr/] and Ron Lentz [https://www.linkedin.com/in/rlentz/], CEO of Logisyn Advisors, discuss how $4 trillion in untapped capital and industry consolidation are driving a major wave of logistics exits. About Ron Lentz Ron Lentz [https://www.linkedin.com/in/rlentz/] is a founding partner and CEO of Logisyn Advisors, recognized as a logistics subject matter expert with over 40 years of industry experience. His deep knowledge of capital markets, combined with an extensive global network spanning logistics firms, private equity, family funds, and debt financing, enables him to help clients maximize returns across all M&A services. Ron's expertise covers key logistics sub-sectors, including e-commerce fulfillment, asset-light logistics, final-mile delivery, 3PLs, specialty hauling, air cargo, and freight forwarding. His career includes international executive leadership at Ryder Logistics, over a decade of C-level assignments, and a track record of transforming Fortune 500 companies, startups, and turnarounds into high-performing businesses. About Logisyn Advisors Logisyn Advisors [https://www.logisyn.com/about] is an M&A advisor specializing in the transportation and logistics sector. The firm's customers include global freight forwarders, customs house brokers, domestic forwarders, trucking companies, logistics software providers, and many other companies across the industry. Logisyn provides a variety of M&A services, including buy-side advisory for companies looking to grow through acquisition, sell-side advisory for entrepreneurs looking to exit and capitalize on the businesses they've built, and enterprise valuation services for managers looking to gain a better understanding of the value of their business. The company has a proven track record of advising executives navigating the M&A process and is actively engaged with leading companies across the logistics industry. Key Takeaways: The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year * In "The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year with Logisyn's CEO Ron Lentz", Joe Lynch and Ron Lentz, CEO of Logisyn Advisors, discuss how $4 trillion in untapped capital and industry consolidation are driving a major wave of logistics exits. * The Power of "Logistics-First" Specialization: Unlike "industry agnostic" investment banks, Logisyn only hires former operators who understand the intricate day-to-day realities of the supply chain. Ron emphasizes that a generalist banker can cause a "generalist penalty," where the unique operational value and specialized assets of a logistics firm are lost in translation during a deal. * The $4 Trillion "Dry Powder" Catalyst: A massive driver for the 2026 rebound is the estimated $4 trillion in global private equity "dry powder." Much of this is older capital that firms must "use or lose," creating a high-pressure environment for acquisitions in fragmented markets like transportation. * The "Six Ps" of Market Readiness: Ron lives by the mantra: Proper Planning Prevents Piss Poor Performance. Success requires "staging the house" by cleaning up these financials 12–24 months before an exit. * Asset-Based Logistics is Primed for a Bull Run: While freight brokerage is facing a "leaner and meaner" period due to AI and fee transparency, Ron is incredibly bullish on asset-based carriers. As driver shortages persist and capital costs for equipment remain high, those who actually control the trucks will hold the most leverage in the coming year. * Cultural Compatibility is the #1 Deal Killer: Citing PWC data, Ron highlights that cultural alignment is the primary reason mergers succeed or fail. For entrepreneurs, selling isn't just a financial transaction; it's "giving up their baby." A successful M&A advisor acts as much as a counselor as a banker to ensure the legacy remains intact. * The "Jigsaw Puzzle" Strategy for Buyers: Strategic acquisitions in 2026 are moving away from simple "growth for growth's sake." Buyers are looking for specific "jigsaw pieces"—such as a niche cold chain specialty in the Southeast or a robust tech stack—to create a "pure play" offering that doesn't require a "fixer-upper" effort. * The Death of the "Country Club" Broker: The complexity of modern logistics—from AI-driven RFPs to real-time WMS integration—means owners can no longer rely on a general business broker or a "golfing buddy" to sell their company. To maximize the 8x to 10x multiples, founders need advisors who can navigate the deep-dive diligence of tech-savvy private equity buyers. Learn More About The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year Ron Lentz | Linkedin [https://www.linkedin.com/in/rlentz/] Logisyn Advisors | Linkedin [https://www.linkedin.com/company/logisynadvisors] Logisyn Advisors [https://www.logisyn.com/about] Customer Testimonials [https://www.logisyn.com/testimonials] Logistics M&A Club Events [https://www.logisyn.com/logisticsmaclub/home] The Logistics of Logistics Podcast * If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. * The Logistics of Logistics Podcast: Google [https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVsb2xwb2RjYXN0LmxpYnN5bi5jb20vcnNz], Apple [https://podcasts.apple.com/us/podcast/the-logistics-of-logistics-podcast/id1409735368], Castbox [https://www.thelogisticsoflogistics.com/], Spotify [https://open.spotify.com/show/2R6BcnTSREZ7fOx9EIoI36?si=9SxorwsJTOicUq7hOEQaYQ], Stitcher [https://www.stitcher.com/podcast/dancewaves/the-logistics-of-logistics], PlayerFM [https://player.fm/series/the-logistics-of-logistics-podcast], Tunein [http://tun.in/pi548], Podbean [https://www.podbean.com/podcast-detail/dtyrb-7364a/The-Logistics-of-Logistics-Podcast], Owltail [https://www.owltail.com/podcast/23776-The-Logistics-of-Logistics-Podcast/episodes], Libsyn [https://directory.libsyn.com/shows/view/id/thelolpodcast], Overcast [https://overcast.fm/itunes1409735368/the-logistics-of-logistics-podcast] * Check out The Logistics of Logistics on Youtube [https://www.youtube.com/channel/UCQPVXYJLkj3mIceUYPIOedA]

The TRAFFIX Report: The Strategic Forecast for North American Freight with Alex Fuller

In "The TRAFFIX Report: The Strategic Forecast for North American Freight" Joe Lynch [https://www.linkedin.com/in/josephlynchjr/] and Alex Fuller [https://www.linkedin.com/in/thealexfuller/], Sr. Director of Revenue Management & Solutions at TRAFFIX, discuss the end of the freight recession and how rising rates, nearshoring, and market volatility are reshaping North American supply chains. About Alex Fuller Alex Fuller [https://www.linkedin.com/in/thealexfuller/], Sr. Director of Revenue Management & Solutions at TRAFFIX, focuses on understanding market trends and helping customers grow through customized supply chain solutions, technology, and AI integration. Passionate about supply chains and business growth, Alex earned his undergraduate degree in Supply Chain Management from BYU before beginning his career with a CPG company managing imports from China and distribution across the United States. He later completed his MBA at the University of Virginia and went on to build extensive industry experience with UPS and UPS Supply Chain Solutions prior to joining TRAFFIX. Outside of work, Alex is a former professional triathlete and recently completed the Boston Marathon, reflecting the same discipline and endurance he brings to his professional career. About TRAFFIX TRAFFIX [http://www.traffix.com/] is a leading North American 3PL that has been delivering customized supply chain solutions since 1979. With a customer-first approach, TRAFFIX partners with shippers to create flexible, scalable logistics strategies tailored to their unique business needs. The company offers a full suite of services, including truckload, flatbed, intermodal, drayage, expedited, LTL, managed transportation, and specialized government solutions. Backed by experienced logistics experts, TRAFFIX provides real-time visibility, optimized freight management, and agile solutions that help customers adapt to changing market demands. With U.S. headquarters in Chicago, IL, TRAFFIX employs more than 840 logistics professionals across the United States, Canada, and Mexico, helping businesses improve supply chain performance through customized supply chain optimization. Key Takeaways: The TRAFFIX Report: The Strategic Forecast for North American Freight * In "The TRAFFIX Report: The Strategic Forecast for North American Freight" Joe Lynch and Alex Fuller, Sr. Director of Revenue Management & Solutions at TRAFFIX, discuss the end of the freight recession and how rising rates, nearshoring, and market volatility are reshaping North American supply chains. * The 2026 Market Inflection: Following a brutal, multi-year freight recession post-COVID, the North American freight market has officially turned. As of mid-2026, contract rates have climbed 10% year-over-year, while spot rates have exploded by 40%. * The Tariff & Pull-Ahead Wrench: Volatility in 2025 trade policies forced shippers to radically alter inventory strategies. Many pulled massive volumes ahead to beat tariffs, briefly spiking intermodal demand, before aggressively pivoting back to lean, just-in-time supply chains. * Fuel Cracking the Budget Dam: Skyrocketing diesel rates in early 2026 acted as a major catalyst for rate hikes. Unlike previous years where carriers absorbed fuel spikes, tight capacity means these costs are hitting shippers directly, forcing corporate CFOs to expand logistics budgets. * The Nearshoring Reality: Shorter, responsive supply chains are replacing long-distance sourcing. A massive wave of nearshoring to Mexico is underway, trading complex ocean freight for direct, highly automated cross-border trucking networks. * Immediate Capacity Threats (Q2 2026): Roadside inspection events like DOT Week, combined with driver pullbacks over Memorial Day weekend, are actively squeezing summer capacity. Spot rates are projected to remain highly elevated for the next 9 to 12 months as a result of these seasonal disruptions. * The Death of the Annual RFQ: High market volatility means annual freight bids are breaking down. Savvy shippers are shifting to agile 3-month and 6-month mini-bids, allowing 3PLs to price lanes accurately without adding heavy risk premiums to the rates. * TRAFFIX Corporate Profile: Established in 1979, TRAFFIX is a premier North American 3PL operating across the US, Canada, and Mexico. As an asset-light partner, they leverage mid-market agility, cross-border expertise, and on-demand warehousing to protect shipper capacity in volatile cycles. Learn More About The TRAFFIX Report: The Strategic Forecast for North American Freight Alex Fuller | Linkedin [https://www.linkedin.com/in/thealexfuller/] TRAFFIX | Linkedin [http://www.linkedin.com/company/traffix/] TRAFFIX | Facebook [https://www.facebook.com/TRAFFIXGroup] TRAFFIX | Instagram [https://www.instagram.com/traffix.highperformance/] TRAFFIX | X [https://x.com/Traffix1979] TRAFFIX | YouTube [https://www.youtube.com/@traffixlogistics] TRAFFIX [http://www.traffix.com/] TRAFFIX Trends Q2 2026 [http://www.traffix.com/resources/traffix-trends-q2-2026] TRAFFIX Bi-Weekly Market Update [https://www.traffix.com/resources/traffix-bi-weekly-market-trends] The Logistics of Logistics Podcast * If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. * The Logistics of Logistics Podcast: Google [https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVsb2xwb2RjYXN0LmxpYnN5bi5jb20vcnNz], Apple [https://podcasts.apple.com/us/podcast/the-logistics-of-logistics-podcast/id1409735368], Castbox [https://www.thelogisticsoflogistics.com/], Spotify [https://open.spotify.com/show/2R6BcnTSREZ7fOx9EIoI36?si=9SxorwsJTOicUq7hOEQaYQ], Stitcher [https://www.stitcher.com/podcast/dancewaves/the-logistics-of-logistics], PlayerFM [https://player.fm/series/the-logistics-of-logistics-podcast], Tunein [http://tun.in/pi548], Podbean [https://www.podbean.com/podcast-detail/dtyrb-7364a/The-Logistics-of-Logistics-Podcast], Owltail [https://www.owltail.com/podcast/23776-The-Logistics-of-Logistics-Podcast/episodes], Libsyn [https://directory.libsyn.com/shows/view/id/thelolpodcast], Overcast [https://overcast.fm/itunes1409735368/the-logistics-of-logistics-podcast] * Check out The Logistics of Logistics on Youtube [https://www.youtube.com/channel/UCQPVXYJLkj3mIceUYPIOedA]

Why GenLogs is Critical for the Next Generation of Supply Chain with Danielle Spinelli

In "Why GenLogs is Critical for the Next Generation of Supply Chain" Joe Lynch [https://www.linkedin.com/in/josephlynchjr/] and Danielle Spinelli [https://www.linkedin.com/in/daniellespinelli11/], Director of Partnerships at GenLogs, discuss how visual truck intelligence provides a physical "truth layer" to combat cargo theft and verify carrier capacity. About Danielle Spinelli Danielle Spinelli [https://www.linkedin.com/in/daniellespinelli11/] is the Director of Partnerships at Genlogs with over a decade of experience in logistics, carrier vetting, and cargo theft prevention. She also hosts the Tell Me Everything podcast, sharing insights on freight fraud, logistics trends, and supply chain security. About GenLogs GenLogs [http://www.genlogs.io/] is the Truck Intelligence™ platform that uses AI across a nationwide network of roadside sensors, satellites, and proprietary datasets to track all U.S. commercial vehicle patterns and drive better business outcomes across trucking, logistics, insurance, real estate, finance, and government. Key Takeaways: Why GenLogs is Critical for the Next Generation of Supply Chain * In "Why GenLogs is Critical for the Next Generation of Supply Chain" Joe Lynch and Danielle Spinelli, Director of Partnerships at GenLogs, discuss how visual truck intelligence provides a physical "truth layer" to combat cargo theft and verify carrier capacity. * The Power of a "Physical Footprint": While the industry has long relied on a digital footprint (ELDs and self-reported data) for carrier vetting, GenLogs introduces a "truth layer" through a physical footprint. By capturing 15 million images daily, they provide visual proof of a carrier's actual activity versus what is reported on paper. * Combatting "Chameleon Carriers": The interview highlights the danger of chameleon carriers—entities that frequently change MC numbers or swap magnetic placards to hide poor safety records or involvement in fraud. GenLogs' network can track a single truck as it operates under multiple identities, flagging suspicious behavior. * * The "Ring Camera" for Highways: Danielle describes the GenLogs network as a "Ring for the highways." With specialized "Trident" cameras deployed across major U.S. interstates, the platform achieves a 98% carrier sighting rate, providing massive visibility into commercial vehicle patterns. * Advanced Cargo Theft Recovery: Beyond just prevention, the platform is an active tool for recovery. By analyzing historical sightings and specific truck markings (like unique mud flaps or bumper damage), the team has helped recover over 5,000 trailers in just two years. * Bridging the Law Enforcement Gap: Because local police often lack the jurisdiction or resources to track freight across state lines, GenLogs acts as a critical bridge. They collaborate directly with the FBI and FMCSA to provide the data necessary to prosecute large-scale criminal schemes rather than isolated incidents. * Beyond Security: Lanes and Capacity: The data serves a dual purpose for brokers and shippers as "Shipper Intelligence." It allows users to see which carriers are actually running specific lanes—even those who don't post on load boards—helping brokers expand their business with existing shippers by identifying untapped capacity. * The Future of Integration: The "next generation" of this tech lies in seamless integration. Danielle's focus is on connecting this visual data directly into TMS platforms, allowing brokers to see a photo of the truck assigned to their load as a final line of defense before the shipment picks up. Learn More About Why GenLogs is Critical for the Next Generation of Supply Chain Danielle Spinelli | Linkedin [https://www.linkedin.com/in/daniellespinelli11/] GenLogs | Linkedin [https://www.linkedin.com/company/genlogs/] GenLogs [http://www.genlogs.io/] Tell Me Everything Podcast [http://www.tellmeeverythingpod.com/] Tell Me Everything Podcast | YouTube [https://www.youtube.com/@TellMeEverythingPod] Unpacking Cargo Theft: Trends and Solutions with Danielle Spinelli [https://www.thelogisticsoflogistics.com/unpacking-cargo-theft-trends-and-solutions-with-danielle-spinelli/] The Logistics of Logistics Podcast * If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. * The Logistics of Logistics Podcast: Google [https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVsb2xwb2RjYXN0LmxpYnN5bi5jb20vcnNz], Apple [https://podcasts.apple.com/us/podcast/the-logistics-of-logistics-podcast/id1409735368], Castbox [https://www.thelogisticsoflogistics.com/], Spotify [https://open.spotify.com/show/2R6BcnTSREZ7fOx9EIoI36?si=9SxorwsJTOicUq7hOEQaYQ], Stitcher [https://www.stitcher.com/podcast/dancewaves/the-logistics-of-logistics], PlayerFM [https://player.fm/series/the-logistics-of-logistics-podcast], Tunein [http://tun.in/pi548], Podbean [https://www.podbean.com/podcast-detail/dtyrb-7364a/The-Logistics-of-Logistics-Podcast], Owltail [https://www.owltail.com/podcast/23776-The-Logistics-of-Logistics-Podcast/episodes], Libsyn [https://directory.libsyn.com/shows/view/id/thelolpodcast], Overcast [https://overcast.fm/itunes1409735368/the-logistics-of-logistics-podcast] * Check out The Logistics of Logistics on Youtube [https://www.youtube.com/channel/UCQPVXYJLkj3mIceUYPIOedA]

Scaling with Intent: Removing the Constraints to Growth with Holly LaBoda

In "Scaling with Intent: Removing the Constraints to Growth" Joe Lynch [https://www.linkedin.com/in/josephlynchjr/] and Holly LaBoda [https://www.linkedin.com/in/hollylaboda/], Founder and Chief Growth Officer of Formula L, discuss how logistics leaders can bridge the gap between high-level strategy and field execution by building a sustainable, system-led sales infrastructure. About Holly LaBoda Holly LaBoda [https://www.linkedin.com/in/hollylaboda/] is the Founder and Chief Growth Officer of Formula L, a sales operating system built for logistics, supply chain, distribution, and complex B2B service organizations. She has spent 18 years working inside these industries — including a decade at C.H. Robinson leading enterprise sales system design and go-to-market strategy — before building Formula L from the patterns she saw break organizations of every size. Holly holds an M.S. in Performance Improvement and certifications in change management and strategy — which means she doesn't just teach what worked once; she builds the system that makes it work consistently. She has worked alongside hundreds of sales leaders and thousands of sellers across logistics, freight, and distribution. Holly serves on the TMSA Board of Directors and is based in Minneapolis, Minnesota. About Formula L Formula L [https://www.formulal4.com/] is a sales operating system built for logistics, supply chain, distribution, and professional services organizations that have outgrown how they operate. Most growth leaders hit a ceiling that isn't about strategy — it's about the system underneath it. Formula L builds the infrastructure that closes the gap between the strategy leadership decides and what actually shows up in the field: a proprietary diagnostic and competency model, the LIFT Method development process, and a full partnership model that delivers the operating system alongside the team. The result is sales growth that doesn't depend on heroics — just a system built to handle it. Formula L works primarily with founder-led and PE-backed organizations in logistics and complex B2B services. Key Takeaways: Scaling with Intent: Removing the Constraints to Growth * In "Scaling with Intent: Removing the Constraints to Growth" Joe Lynch and Holly LaBoda, Founder and Chief Growth Officer of Formula L, discuss how logistics leaders can bridge the gap between high-level strategy and field execution by building a sustainable, system-led sales infrastructure. * Move Beyond "Heroics-Based" Sales: Many logistics companies rely on a few "hero" sellers or the founder's personal book of business. Holly emphasizes that sustainable scaling requires a system-led growth model where results are driven by a repeatable infrastructure rather than individual talent alone. * Identify the "Growth Leap" Constraints: Organizations often hit a ceiling when their current processes can no longer support their size. Common constraints include capacity (the leader becoming a bottleneck) and coordination (complex solutions requiring too much internal sign-off), both of which must be diagnosed to restart growth. * Close the Strategy-to-Execution Gap: A major growth killer is the disconnect between leadership's strategy and the field's execution. Formula L focuses on operationalizing strategy into daily sales behaviors so that the vision actually shows up in the field. * Avoid the "Feel-Good" Training Trap: Sales training is often a "feel-good intervention" that fails because the underlying system is broken. Before implementing training, leaders must ensure the sales process, compensation, and ideal customer profiles (ICP) are aligned, or the training won't stick. * Focus on Business Trigger Events over Raw Intent: While "intent data" (tracking website visits) is popular, the real value lies in understanding the trigger event—what changed in the prospect's business that made them look for a solution? This context allows for a more strategic, less "stalker-like" sales approach. * The Importance of Leadership Alignment: Growth requires that all leaders are "rowing in the same direction." This often means making hard choices about role clarity, such as ensuring a sales leader isn't also burdened with customer support or operations, which creates a "split-focus" failure. * Practice through Behavioral Coaching: High-level growth requires behavioral change, not just knowledge. Effective development involves learning labs and AI-driven practice to allow sellers to get "reps" in a low-stakes environment, similar to how elite athletes or military personnel train for high-pressure situations. Learn More About Scaling with Intent: Removing the Constraints to Growth Holly LaBoda | Linkedin [https://www.linkedin.com/in/hollylaboda/] Formula L | Linkedin [https://www.linkedin.com/company/formula-l/] Formula L [https://www.formulal4.com/] The Logistics of Logistics Podcast * If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. * The Logistics of Logistics Podcast: Google [https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVsb2xwb2RjYXN0LmxpYnN5bi5jb20vcnNz], Apple [https://podcasts.apple.com/us/podcast/the-logistics-of-logistics-podcast/id1409735368], Castbox [https://www.thelogisticsoflogistics.com/], Spotify [https://open.spotify.com/show/2R6BcnTSREZ7fOx9EIoI36?si=9SxorwsJTOicUq7hOEQaYQ], Stitcher [https://www.stitcher.com/podcast/dancewaves/the-logistics-of-logistics], PlayerFM [https://player.fm/series/the-logistics-of-logistics-podcast], Tunein [http://tun.in/pi548], Podbean [https://www.podbean.com/podcast-detail/dtyrb-7364a/The-Logistics-of-Logistics-Podcast], Owltail [https://www.owltail.com/podcast/23776-The-Logistics-of-Logistics-Podcast/episodes], Libsyn [https://directory.libsyn.com/shows/view/id/thelolpodcast], Overcast [https://overcast.fm/itunes1409735368/the-logistics-of-logistics-podcast] * Check out The Logistics of Logistics on Youtube [https://www.youtube.com/channel/UCQPVXYJLkj3mIceUYPIOedA]