The Patent Hacks Podcast

From Tobacco Fields to Global Deals: A Conversation with CEO Will Morris

In this episode, I sit down with Will Morris, CEO of The Morris Organization, serial entrepreneur, investor, and dealmaker operating at the crossroads of global trade, acquisitions, brand building, and frontier tech. Will shares an incredible journey that starts on a tobacco farm in Eastern Kentucky and expands into building, scaling, and exiting multiple companies across construction, manufacturing, real estate, and international business. We dive into what separates successful founders from everyone else: relentless curiosity, taking action before you feel ready, learning how to sell, and thinking bigger than your current circumstances. Will also breaks down practical business lessons around pricing, bidding, consulting offers, acquisitions, and why many founders unknowingly trap themselves inside their own companies. If you’re an entrepreneur trying to grow, scale, or make smarter moves in business, this is an episode you don’t want to miss. TIMELINE SUMMARY * [2:10] – Will shares how growing up on a tobacco farm in Eastern Kentucky shaped his hunger to build something bigger. * [6:25] – The moment curiosity changed everything: discovering importing and turning one construction project into a national cabinet supply business. * [12:40] – How Will leveraged NASA’s technology transfer portal to license innovation and launch a new venture. * [19:15] – Why “shiny object syndrome” can sometimes be a founder’s superpower when managed correctly. * [28:30] – The truth about net-30 billing, cash flow pressure, and how to structure offers that keep businesses alive. * [38:05] – A hard lesson in pricing psychology: why a $1,000 consulting offer failed—and a $10,000 version would’ve sold instantly. * [52:20] – What buyers actually look for in acquisitions and how founders can increase business value before an exit. LINKS & RESOURCES * Connect with Will Morris on Linktree: https://linktr.ee/WillMorris [https://linktr.ee/WillMorris] * Patent Hacks Website: https://www.patenthacks.com/https://www.patenthacks.com [https://www.patenthacks.com] * Trevor Skene LinkedIn: https://www.linkedin.com/in/trevor-skene/ [https://www.linkedin.com/in/trevor-skene/] CLOSING THOUGHTS If you enjoyed this episode of The Patent Hacks Podcast, be sure to follow, rate, review, and share the show with another founder or entrepreneur who needs to hear this conversation. Your support helps us keep bringing on world-class guests and valuable insights every week.

Think Like Silicon Valley From Anywhere: Building Startups Without Limits

In this episode, I sit down with Jorge Zavala, serial entrepreneur, global mentor, and CEO of Latteware, to unpack what it really takes to turn an idea into a scalable business. Jorge shares his journey from building early microcomputers in Mexico to launching multiple companies and mentoring founders across Silicon Valley and beyond. We dive into the mindset shifts, practical frameworks, and real-world experiences that help entrepreneurs move from “idea in a backpack” to a product people actually pay for. We also explore how AI and no-code tools are reshaping the startup landscape, making it easier than ever to prototype, validate, and launch. Jorge breaks down the experiment-driven approach to building businesses, how to identify real problems worth solving, and what separates ideas that stay stuck from those that gain traction. If you’ve ever wondered how to start, validate, or scale a business, this episode is packed with insights you won’t want to miss. Timeline Summary * [2:10] – Jorge’s early journey: building microcomputers and discovering the power of technology * [8:45] – The “idea in your backpack” concept and how to take the first step toward action * [15:30] – The three core steps: identifying a real problem, building a solution, and generating revenue * [22:18] – Experiment-driven entrepreneurship: prototyping and validating ideas quickly * [31:05] – Service vs. product businesses: timelines, risks, and opportunities * [40:12] – How AI and no-code tools are transforming startups and lowering barriers to entry * [52:40] – Thinking like Silicon Valley anywhere: mindset, failure, and iteration * [1:05:55] – Advice for early-stage founders vs. scaling entrepreneurs Links & Resources * Jorge’s LinkedIn: https://www.linkedin.com/in/jorgezavala/ [https://www.linkedin.com/in/jorgezavala/] * Patent Hacks Website: https://www.patenthacks.com/https://www.patenthacks.com [https://www.patenthacks.com] * Trevor Skene LinkedIn: https://www.linkedin.com/in/trevor-skene/ [https://www.linkedin.com/in/trevor-skene/] If you enjoyed this episode, be sure to follow, rate, and review the podcast, and share it with someone who’s ready to turn their ideas into reality.

Why Most Startups Fail—and How to Avoid It

In this episode, I sit down with Zach Wright, a founder whose journey into entrepreneurship is anything but conventional. From dropping out of college multiple times to working blue-collar jobs and eventually rising to an executive role at a publicly traded company, Zach shares how purpose, persistence, and self-awareness shaped his path. We unpack what it really takes to break into the startup world when you don’t come from a traditional tech background. We also dive deep into the realities of building a startup—from validating an idea before writing a single line of code to navigating failure, layoffs, and tough feedback. Zach shares the inspiration behind Grapevine, a virtual HQ platform designed to solve the chaos of remote work, and breaks down exactly how he approached product development, customer discovery, and scaling early traction. If you’ve ever thought about starting something of your own, this episode is packed with real, actionable insight. TIMELINE HIGHLIGHTS * [02:10] – Zach’s unconventional journey: from blue-collar work to organizational psychology * [08:45] – The mindset shift that changed everything (fixed vs. growth mindset) * [15:20] – Getting laid off before Christmas—and turning it into opportunity * [22:05] – The grind of early entrepreneurship: consulting, dropshipping, and lessons learned * [30:40] – The core problem behind Grapevine: remote work, silos, and tool overload * [40:15] – How to validate a startup idea before building it * [52:30] – Solo founder advice: building a network and embracing rejection * [1:02:10] – Key lessons for early-stage founders vs. scaling startups LINKS & RESOURCES * Grapevine Website: https://grapevinesoftware.io/https://grapevineworkplace.com/ * Zach Wright on LinkedIn: https://www.linkedin.com/in/zachary-wright-mba/ [https://www.linkedin.com/in/zachary-wright-mba/] * Patent Hacks Website: https://www.patenthacks.com/https://www.patenthacks.com [https://www.patenthacks.com] * Trevor Skene LinkedIn: https://www.linkedin.com/in/trevor-skene/ [https://www.linkedin.com/in/trevor-skene/] CLOSING THOUGHTS If you enjoyed this episode, make sure to follow, rate, and review the podcast, it helps us reach more founders and innovators like you. And don’t forget to share this episode with someone who’s thinking about taking the leap into entrepreneurship. Catch you in the next one!

From Data to Dollars: Building AI-Ready Businesses with Maribeth Martorana

In this episode of Patent Hacks, I sit down with Maribeth Martorana, CFA and CEO of Sapient Advisors, to unpack the real foundation behind successful AI and data-driven businesses. While AI is dominating headlines, Maribeth explains why most projects don’t fail because of the technology, they fail because companies skip the fundamentals like clean data, governance, infrastructure, and user adoption. We explore how startups and mid-market companies can think strategically about data, from sourcing and licensing to building scalable data products with massive profit margins. Maribeth also shares practical insights on avoiding costly mistakes with data usage, navigating licensing issues, and why successful AI initiatives require alignment across people, culture, and technology. If you’re building a startup, scaling a product, or thinking about launching an AI-powered solution, this conversation will help you focus on what truly matters behind the scenes. TIMELINE HIGHLIGHTS [2:11] – Maribeth’s career journey from finance and equity research to product leadership at FactSet, Moody’s, and AI startups. [7:38] – Why many innovators eventually leave corporate environments to build startups of their own. [12:44] – The simple way to think about data: why it’s the “fuel” that powers AI—and why it must be refined first. [19:03] – The hidden cost of data in AI startups and the critical “build vs. buy” decisions founders must make. [27:18] – Why scraping data from the internet can lead to legal issues—and how data licensing really works. [36:12] – The economics of data companies and why mature data businesses can reach margins as high as 95%. [43:41] – Why AI projects fail: the three pillars companies overlook—people, culture, and data infrastructure. LINKS & RESOURCES 1. Maribeth’s LinkedIn: https://www.linkedin.com/in/maribeth-martorana/ [https://www.linkedin.com/in/maribeth-martorana/] 2. Maribeth’s Website: https://www.sapient-advisors.com/ [https://www.sapient-advisors.com/] 3. Maribeth’s Substack: https://substack.com/@maribethmartorana [https://substack.com/@maribethmartorana] 4. Patent Hacks Website: https://www.patenthacks.com/https://www.patenthacks.com [https://www.patenthacks.com] 5. Trevor Skene LinkedIn: https://www.linkedin.com/in/trevor-skene/ [https://www.linkedin.com/in/trevor-skene/] If you enjoyed this episode, please follow, rate, and review the Patent Hacks podcast. And don’t forget to share it with someone building the next generation of startups and AI-powered businesses.

From Startup to $30M: The Real Playbook for Scaling a Business

EPISODE SUMMARY In this episode, I sit down with Eric Leaver, a high-velocity CEO and board member who has spent decades scaling SaaS and healthcare companies, leading acquisitions, and transforming underperforming businesses into profitable industry leaders. From launching Zipfizz from a kitchen-table idea to $30M in sales to overseeing dozens of acquisitions, Eric shares hard-earned lessons from the front lines of entrepreneurship and private equity. We dig into what truly drives business success—from building real customer value instead of chasing quick exits to designing scalable systems that investors want to buy. Eric also breaks down how founders should think about team building, operational processes, AI adoption, and the mindset required to survive the uncertainty of entrepreneurship. If you’re a founder, operator, or aspiring entrepreneur, this conversation is packed with practical insights on scaling companies and building businesses that actually last. TIMELINE HIGHLIGHTS [00:00] – From Seminary to CEO Eric shares his unconventional journey from training for Christian ministry to discovering his passion for the measurable, meritocratic world of business. [07:30] – Why Entrepreneurs Should Focus on Value, Not Exits We discuss the myth of the “get rich quick” startup and why the best businesses are built around delivering real value to customers. [16:45] – Lessons from Building Zipfizz Eric explains how he spotted the intersection of two trends—bottled water and energy drinks—and turned a simple kitchen-table idea into a $30M product. [26:10] – The Power of Sales Channel Focus Why entrepreneurs shouldn’t “boil the ocean” and instead focus on dominating one strategic distribution channel first. [34:20] – Why Most Founders Stall Around $10M Eric breaks down the common mistake founders make: failing to build scalable systems and leadership teams that can take the company to the next level. [46:05] – Turning Around Struggling Companies Eric walks through his turnaround framework: start with the product, align the messaging, fix sales channels, and rebuild around customer success. [58:30] – AI as a Workforce Multiplier We explore how companies should actually adopt AI—thinking of it as an army of “super-smart interns” and starting with small wins before scaling enterprise-wide. LINKS & RESOURCES 1. Eric’s LinkedIn: https://www.linkedin.com/in/ericcleaver/ [https://www.linkedin.com/in/ericcleaver/] 2. Eric’s Website: https://www.olacapital.vc/ [https://www.olacapital.vc/] 3. Patent Hacks Website: https://www.patenthacks.com/https://www.patenthacks.com [https://www.patenthacks.com] 4. Trevor Skene LinkedIn: https://www.linkedin.com/in/trevor-skene/ [https://www.linkedin.com/in/trevor-skene/] If you enjoyed this episode, make sure to follow, rate, and review the Patent Hacks Podcast, and share it with someone who’s building something big. Your support helps us keep bringing conversations like this to founders and innovators everywhere.