The Revenue Stream

Ep10: Marketing Planning & Forecasting with Emily Kramer - Part 2

This is part 2 of the episode with Emily Kramer on Planning and Forecasting. If you haven't checked out part 1 yet, I highly recommend it [https://www.revenuehero.io/the-pipeline/the-revenue-stream/marketing-planning-forecasting-part-1]. In this episode, Emily pulls up a sample forecasting spreadsheet I created and walks me through how I can improve my current planning and forecasting process. We spoke in depth on granular forecasting techniques, including separating new revenue from expansion forecasts, analyzing traffic sources, and creating accurate forecasts across different marketing channels. Emily underscores the significance of using historical data, setting realistic assumptions, understanding marketing's strategic role, and practical tips on handling big projects without historical data. This is episode was a masterclass in planning and forecasting for me. And I had loads of fun as well.

Ep09: Marketing Planning & Forecasting with Emily Kramer - Part 1

In this episode of The Revenue Stream, I had the chance to sit with Emily Kramer, co-founder of MKT1 and a seasoned marketing leader, and dive into the essentials of planning and forecasting. Emily shared actionable insights on setting KPI, project, and ops goals (KPO), and how to navigate the complex relationship between planning and forecasting, teams you need to involve in your planning process. Join us for a deep dive into how businesses can set themselves up for both short-term and long-term success.I had so much fun chatting with Emily in this episode and I hope you enjoy listening to it just as much. Stay tuned for Part 2 where Emily helps me improve my forecast live on the podcast.

Ep08: Using podcasts to drive pipeline in B2B

In this episode of The Revenue Stream, I had the opportunity to sit down with Sam Kuehnle, VP of Marketing at Loxo, to discuss how he's driving pipeline with podcast. Sam spilled the beans on Loxo's approach to marketing in the recruiting software space by pivoting away from traditional Google ads and leveraging podcasts as a core strategy to drive brand awareness and demand. He shared his thought process on which types of companies should think about podcast, how he convinced his leadership team to trust in podcast as a strategy, his distribution plan, the backend ops process he has for his podcasts, the metrics he tracks, and the impact he's seeing with it. If podcast is part of your marketing strategy, this is an episode you don't want to miss.

Ep07: Driving pipeline using partnerships as a GTM motion

In this episode of The Revenue Stream, I had the opportunity to chat with Gayathri, the head of global partnerships at Intercom. Having scaled partnerships as a channel previously at Freshworks, Gayathri shares with us all the things she has learned in the last 11 years on what it takes to successfully set up and scale partnership initiatives within organizations. We cover key strategies for introducing partnerships, different approaches across different regions, necessary organizational structures, partnership-driven pipeline building, CAC calculation, and effective co-marketing activities. I had loads of fun chatting with Gayathri in this episode and I hope you enjoy the show too. See ya on the other side. 👋

Ep06: How to improve sales and marketing funnel in B2B?

On today's episode of The Revenue Stream, I had the opportunity to chat with Andrew Allsop, Senior Demand Gen Manager at BRYTER. Andrew comes with several years of experience running his own agency (Wonderkind), selling it to Powered by Search, and running Demand Gen that drives pipeline and closes into revenue for several B2B companies. We talk about the importance of understanding the impact of channel metrics on your bottomline metrics, what it takes to convert an MQL to Opportunity efficiently, why and how you should segment your campaign efforts, forecasting and planning your campaigns for it, and the importance of scrutinizing your data. I had loads of fun chatting with Andrew in this episode and I hope you enjoy the show too. See ya on the other side. 👋