The ScaleSmart Podcast

AI Tools Every Private Practice & Business Owner Needs to Know with Alisa Kay - Part 1

Did you know it's more than a chatbot or mediocre content creator? If I'm being honest, I didn't really understand the true capabilities of AI within my business until I sat down with Alisa Kay for this week's episode of the ScaleSmart Podcast. Alisa Kay is a storytelling and AI strategist who has built multiple six-figure businesses using her marketing genius, and now she teaches business owners how to do the same… but with AI. In this conversation, she breaks down exactly what the different AI platforms are, what they're used for, and how to use them for your private therapy practice or service-based business. Plus we're getting into: * How to know when to use Claude, ChatGPT, or Gemini for your business or speech therapy private practice * Why AI-generated content must be trained on your voice to actually sound like you, whether you're using it for social media, emails, blogging, or more * The truth about AI and privacy, and how to navigate that when you use AI in a client-facing business * Why Alisa compares training AI to onboarding a new team member, and what that actually looks like in practice Press play on this one, because it might change how much time AI actually saves you. You can learn more from Alisa at alisa-kay.com/claudesuccesscode [https://alisa-kay.com/claudesuccesscode] or follow along with her on Instagram at @growwithalisa [https://www.instagram.com/growwithalisa/]. This is part one of a two-part conversation, so keep an eye out for part two dropping next week, where we go even deeper into using AI to actually create your content. Connect with Hannah Website: www.cuedcreative.com [http://www.cuedcreative.com/] Instagram: https://instagram.com/cuedcreative [https://instagram.com/cuedcreative] Facebook: https://www.facebook.com/CuedCreative [https://www.facebook.com/CuedCreative] Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/ceo [https://www.cuedcreative.com/podcast] Sign up for our next workshop: https://www.cuedcreative.com/join-us [https://www.cuedcreative.com/join-us]  For the full show notes and links, visit: https://www.cuedcreative.com/podcast Subscribe and Review Rate, Review, & Follow on Apple Podcasts and Spotify.  I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode. Also, make sure to follow the podcast!

What's Actually Working in Private Practice Hiring with Meredith Harold

Hiring is one of the hardest parts of growing a private practice, and most of the advice floating around in Facebook threads isn't cutting it. If you've posted a job and gotten crickets, or gotten someone in the door and lost them to a bigger practice, this episode is going to give you a much clearer picture of why. I'm sitting down with Meredith Harold, founder of The Informed SLP and Informed Jobs, to talk honestly about what's happening in the SLP job market right now. Meredith brings real data to this conversation, and some of what she shares is going to surprise you. Here's what we're getting into: * Why most SLP pay data online is wrong, and how large agencies are making their offers look more competitive than they actually are * What Meredith's research actually shows drives candidates to apply and say yes (it probably isn't what you'd guess) * How to have better conversations with candidates before they make a decision without you in the room * What your website and your reputation are already communicating to job seekers before you ever get them on a call * Why hiring always costs you something, whether that's money or labor, and how to think through which one makes sense for where you are right now If you're hiring or building toward it, Meredith's platform is worth knowing about. Informed Jobs was built so small private practices can actually compete with large agencies on a fair playing field. Find it at theinformedslp.com. If hiring feels like one of the biggest walls you keep running into, this conversation is going to help. Connect with Meredith Harold Website + Informed Jobs: www.theinformedslp.com [https://www.theinformedslp.com/] Connect with Hannah Website: www.cuedcreative.com [http://www.cuedcreative.com/] Instagram: https://instagram.com/cuedcreative [https://instagram.com/cuedcreative] Facebook: https://www.facebook.com/CuedCreative [https://www.facebook.com/CuedCreative] Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/ceo [https://www.cuedcreative.com/podcast] Sign up for our next workshop: https://www.cuedcreative.com/join-us [https://www.cuedcreative.com/join-us]  For the full show notes and links, visit: https://www.cuedcreative.com/podcast Subscribe and Review Rate, Review, & Follow on Apple Podcasts and Spotify.  I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode. Also, make sure to follow the podcast!

How to Rank Higher on Google and ChatGPT Without Redoing Your Entire Website

Blogging is the most accessible and high-return thing a private practice owner can do to rank higher on Google and in AI tools like ChatGPT, and you don't have to be a great writer to do it. If you have ever wondered why clients who are actively searching for your services are not finding you online, this episode is going to give you a very clear and very doable answer. I am a huge believer in boots-on-the-ground marketing, referral relationships, and building a real community around your practice. But I also know how powerful it is when your website starts doing some of that work for you, especially during the busy season when you are already stretched. In this episode, I am making the case for blogging as the single highest-return investment you can make in your online visibility right now, and I am walking you through exactly how to do it in a way that actually works. Here's what we're getting into: * Why Google and ChatGPT are both rewarding fresh, helpful, human-written content and what that means for your practice website * The real reason AI-generated blog posts can hurt your rankings more than help them, even when they sound decent * How one blog post can become an email to your list and at least five pieces of social media content * Why your Instagram captions can now show up in Google search results and how to write them so they do * The minimum blogging consistency that makes a real difference (spoiler: it is one post a month and about 12 hours a year) Resources mentioned: Free SLP Keyword Guide [https://cued-creative.myflodesk.com/slp-keywords] Blogging 101 Course [https://www.cuedcreative.com/blogging] (use code BLOGTODAY for $50 off!) If you are ready to stop being invisible online and start showing up where clients are already looking, this episode is a great place to start. Hit play and let's get into it. The ScaleSmart Podcast with Hannah Boeck is made for speech therapists, occupational therapists, and physical therapists who are in private practice, thinking about starting a business, or learning to leverage their skills to make money beyond the therapy room. Have a question you want answered on the show? Head to cuedcreative.com/podcast [https://www.cuedcreative.com/podcast#questions] and submit yours today. Connect with Hannah Website: www.cuedcreative.com [http://www.cuedcreative.com/] Instagram: https://instagram.com/cuedcreative [https://instagram.com/cuedcreative] Facebook: https://www.facebook.com/CuedCreative [https://www.facebook.com/CuedCreative] Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/ceo [https://www.cuedcreative.com/podcast] Sign up for our next workshop: https://www.cuedcreative.com/join-us [https://www.cuedcreative.com/join-us]  For the full show notes and links, visit: https://www.cuedcreative.com/podcast Subscribe and Review Rate, Review, & Follow on Apple Podcasts and Spotify.  I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode. Also, make sure to follow the podcast!

How IndiAide Helps Patients Actually Do Their Home Exercises with Alyssa Antcliff, M.S., CCC-SLP

If you've ever sent a patient home with a worksheet and then watched it disappear into the black hole of a backpack or a car seat, you already know the problem this episode solves. I'm talking with Alyssa Antcliff, M.S., CCC-SLP, the co-founder of IndiAide, about why home programs fail so often and how a new reimbursement pathway might be sitting right under your nose. What we cover: * How IndiAide replaces paper handouts with a simple portal where patients get reminders, mark activities as done, and even send photos or videos so you can check their form between sessions * What remote therapeutic monitoring actually is and how it lets you bill for the home program work you're already doing * A real breakdown of the numbers, including how a single patient could mean close to twelve hundred dollars in additional reimbursement over a year * How Alyssa built IndiAide from a grad school project into a research-backed platform now used across 15 to 17 states, including the role her dad played in building the very first version If you've got patients who aren't progressing as fast as they should because the home program just isn't sticking, or if you're curious about a reimbursement pathway you might be missing out on, this episode is worth your full attention. How to Connect with Alyssa Website: indiaide.com [https://www.indiaide.com/] Email: alyssa@indiaide.com [alyssa@indiaide.com] Instagram: @indiaide_rtm [https://www.instagram.com/indiaide_rtm/] LinkedIn (Alyssa): linkedin.com/in/alyssa-antcliff [https://www.linkedin.com/in/alyssa-antcliff/] LinkedIn (IndiAide): linkedin.com/company/indiaide [https://www.linkedin.com/company/indiaide/] Facebook: facebook.com/p/IndiAide-61582771767836 [https://www.facebook.com/p/IndiAide-61582771767836] Alyssa also has a webinar and RTM guide available on the IndiAide website over at www.indiaide.com [https://www.indiaide.com/]. Connect with Hannah Website: www.cuedcreative.com [http://www.cuedcreative.com/] Instagram: https://instagram.com/cuedcreative [https://instagram.com/cuedcreative] Facebook: https://www.facebook.com/CuedCreative [https://www.facebook.com/CuedCreative] Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/ceo [https://www.cuedcreative.com/podcast] Sign up for our next workshop: https://www.cuedcreative.com/join-us [https://www.cuedcreative.com/join-us]  For the full show notes and links, visit: https://www.cuedcreative.com/podcast Subscribe and Review Rate, Review, & Follow on Apple Podcasts and Spotify.  I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode. Also, make sure to follow the podcast!

Revisiting Excuses: The Fear Underneath the Stories We Tell Ourselves

Do you ever catch yourself saying, “I don’t have time,” “I’m not ready yet,” or “I just need one more thing before I start”? Those excuses feel real, but they’re actually protective stories your brain creates to keep you safe and small. And while they might make you feel productive, they’re often the very thing holding you back from the life and business you want. In this episode, I break down the three types of excuses that keep us stuck—protective excuses, disguised priorities, and those tied to self-worth—and share how to spot them in your own life. Then, I’ll walk you through my simple 4-step process to start rewiring those patterns so you can build confidence, take action, and finally move forward. What you’ll hear in this episode: * The three types of excuses and how to recognize them * Why your subconscious creates excuses in the first place * How excuses connect to fear, self-worth, and being seen * The 4 C’s method: Catch it, Challenge it, Change it, Condition it * Small, doable actions that shift you out of excuses and into momentum If you’ve been waiting for the “right time” to start your practice, launch your product, or go after a big goal, this episode will help you recognize what’s really been stopping you—and give you the tools to take that next step anyway. Connect with Hannah Website: www.cuedcreative.com [http://www.cuedcreative.com/] Instagram: https://instagram.com/cuedcreative [https://instagram.com/cuedcreative] Facebook: https://www.facebook.com/CuedCreative [https://www.facebook.com/CuedCreative] Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/ceo [https://www.cuedcreative.com/podcast] Sign up for our next workshop: https://www.cuedcreative.com/join-us [https://www.cuedcreative.com/join-us]  For the full show notes and links, visit: https://www.cuedcreative.com/podcast Subscribe and Review Rate, Review, & Follow on Apple Podcasts and Spotify.  I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode. Also, make sure to follow the podcast!