The SEO Party - Search Engine Sessions with Link Building HQ

GEO Explained: How to Monitor and Manage What AI Says About Your Business

Is your business invisible to AI? You might be ranking #1 on Google and still losing customers without even knowing it. The rules of search have changed. In this episode, we sit down with Salman and Umer from SearchEdge to break down Generative Engine Optimization (GEO): the strategy that determines whether AI recommends your business or your competitor's. This isn't SEO 2.0. It's an entirely different game. We cover: * What GEO actually is and why it's not just an evolution of SEO * Why your Google ranking no longer guarantees customers * How AI forms opinions about your brand and what influences them * The difference between being visible and being recommended * How to audit what ChatGPT, Perplexity, and other LLMs are saying about your business * Why 80% of your AI visibility depends on third-party sources * The content strategy shifts every business needs to make right now * What CMOs and small business owners should do in the next 90 days Whether you're an SEO professional, a business owner, or a marketer trying to stay ahead of the curve, this episode will change how you think about search, content, and customer acquisition in the age of AI. Tools mentioned in this episode: Profound SEMrush AI Visibility Perplexity Guests: Salman and Umer from SearchEdge (https://searchedge.ai/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0RWdTloeGJVWmw1RlhTZlpTVTdtUXlmS1RqZ3xBQ3Jtc0trSFRmazA4a0dPU3ZGYjN3SFRkQmw0VllIMlp0c2kzNW5ncjhVNUtsaXAzMEZCdUM5ZEhsUWxEYk93Wmk5M3RQQy0tRk1VOXlBWGY0d2wyX2RnZ1NjTWJFMkRGZzNvZmtqd19Yek5hZWRxTkZiWFhGTQ&q=https%3A%2F%2Fsearchedge.ai%2F&v=JHUZsTEwwS8]) Hosts: Timmy Walczak Naveed Chinoy Co-host: Alex Alexakis

AI Can Scale On-page SEO but Human Insights & Fundamentals Still Create Value (w/ Andrew Askins)

AI is changing and expediting SEO, but not the fundamentals. In this episode of The SEO Party, Timmy and Naveed sit down with Andrew Askins, co-founder of MetaMonster, to explore how agencies can scale on-page work with AI without shipping AI slop. What’s inside: - AEO/GEO: how AI search really works vs. classic SEO and why you still have to win the index before you win the AI citation - Practical automations that don’t tank quality: titles, meta, schema, internal links, image alt text, and SERP/content gap analysis - Content clustering & topical authority: vector embeddings, cosine similarity, and building pillars that make both Google and AI agents make sense of your site - Query fan-out and user intent: expanding beyond keywords while staying strategic - Live tool walk-through: MetaMonster’s crawl → prompt templates → table/chat workflow (and UX feedback you can borrow for your own ops) - Human vs. machine: where AI accelerates SEO work… and where a human voice still matters - Fun detours: Disco Shrimp, the Enzoni cocktail, and a drive-by on Malört 🥴 Guest: Andrew Askins, Co-founder, MetaMonster → https://metamonster.ai Hosts: Timmy Walczak Naveed Chinoy You’ll learn how to: - Turn messy site data into clean, AI-ready inputs (markdown, embeddings) - Find & fix internal linking gaps that boost both rankings and AI citations - Plan clusters/silos that strengthen topical authority without content bloat - Keep quality control tight while automating the mind-numbing stuff If you’re juggling too many clients and drowning in on-page to-dos, this one’s for you.

Don’t Treat Pinterest Like Social Media (Do This Instead): Pinterest SEO with Julia Renee

Pinterest isn’t merely another social channel; it’s a search engine that can help you earn high-intent traffic and revenue. In this episode of The SEO Party, Timmy Walczak and Alex Alexakis sit down with Julia Renée (from Julia Renée Consulting) to unpack how small and creative businesses can turn boards and pins into durable, compounding traffic. What you’ll learn: * Pinterest ≠ Instagram: Why followers, likes, and comments don’t drive distribution - keywords and intent matter more. * Set up to scale: Profile, board, and board description best practices (plus when to use sections vs. separate boards). * Pin formats that perform: The 2:3 ratio, clear typography, readable titles, and why infographics don’t click anymore. * Distribution rhythm: Daily pinning (native scheduler or Tailwind), multiple pins per URL, and A/B testing creatives. * Keyword research for pins: Using Pinterest Trends and seasonality (publish 2–3 months ahead of peaks). * Content flywheel: Repurpose blogs, podcasts, and YouTube into pins; how Pinterest amplifies SEO (evergreen traffic). * Local & niche plays: Interior design, photographers, even surprising niches like luxury yachts & Olympic swim training. * Ads without the burn: Why promoted pins can keep sending traffic even after spending stops. * AI on Pinterest: New setting to hide AI-generated images, and where AI text helps (and hurts). Who this is for: Solopreneurs, agencies, and creative brands who want evergreen, intent-driven traffic without living on camera 24/7.

Steal Shelf Space from Amazon Without Paying for Ads | E-commerce SEO with Tom Rusling

Google's e-commerce search results look nothing like they used to. Instead of 10 blue links, you get a wall of product images or shoppable tiles. If your products aren’t showing in those organic product grids, you might as well not exist. In this episode of The SEO Party, we sit down with Tom Rusling (Founder, Audience Key) to break down how grids work and how to win them, step by step. We cover the marriage of SEO + Google Merchant Center, what signals matter, and how to measure your true “shelf space” in the SERP. What you’ll learn: * Organic Product Grids 101: cards, grids, and why Google ranks stores (not merely domains) * Merchant Center must-dos: complete feeds, attributes, and supplemental feeds to A/B test titles & descriptions * Schema that gets results: Product, reviews, availability, and product variant / productGroupID setup * Site structure for grids: micro-categories, topical authority, and PDP-first optimization * Merchandising tactics that lift CTR: price anchors, discounts, image strategy, motion/3D where supported * Links & authority: where to point them (categories vs. PDPs) and why it impacts grid visibility * Measurement that matters: tracking grid coverage, card positions, competitors, and traffic potential Who this is for: E-commerce leaders, SEOs, merchandisers, and paid teams who want to align feeds, PDPs, and structure to capture more non-branded demand.

Intent-First Architecture & Internal Linking Tips that Move Rankings (w/Alex Alexakis)

Ever wonder why some websites get crawled and indexed instantly while yours stays dormant in the background? In this episode of The SEO Party, Alex Alexakis breaks down the website architecture blueprint that makes Google's bots fall in love with your website. Spoiler: it's not about pumping out more content. Alex reveals his exact spreadsheet system for mapping site structure, shares why duplicate pages are killing your rankings, and explains how to scale architecture from 20 pages to 500+ products. What You'll Learn: - The living document approach to site architecture - How to audit existing sites and organize pages by intent - Why layout changes can move you from position 6 to the top 3 - The automated internal linking strategy that scales - How to merge duplicate pages without losing rankings - Why some old "black hat" sites still rank (and what that means for you) - Real examples: How Alex ranked for Disney keywords without paid ads Key Takeaway: You can't build a house without blueprints. You can't build and scale a website without a robust plan. Who is it for? SEO professionals, website owners, digital marketers, web designers, and anyone frustrated with traffic that won't budge. Resources Mentioned: - Ahrefs AI Overview Tracker - Site Architecture Spreadsheet Template Hosts: Timmy Walczak Naveed Chinoy Guest: Alex Alexakis Alex is a web designer and SEO strategist who's scaled sites from zero to millions in traffic using structured architecture approaches. His work spans timeshare, real estate, e-commerce, and service-based businesses.