The Social Grenade Show

“What Do You Actually Do?” — Gary May on Digital Marketing, Consulting, and Accountability in Automotive

In this episode, Robin Wilson sits down with automotive industry veteran Gary May to tackle a question many people ask—but few can clearly answer: What do you actually do? Gary walks through the origin of IM@CS (Interactive Marketing & Consulting Services), explaining how the company was built to help dealerships navigate the growing complexities of digital marketing with accountability, strategy, and real consulting—not surface-level metrics or outsourced solutions. The conversation dives into why many agencies rely on vanity KPIs, why copying strategies from other markets often fails, and how dealers can’t afford to ignore broader economic, logistical, and consumer behavior trends. From OEM mandates and white-labeled services to social media storytelling and forecasting what truly moves metal, Gary breaks down what’s missing in today’s automotive marketing landscape. This episode offers an honest, in-depth look at why consulting, education, and understanding context matter more than buzzwords—and why dealerships need partners who look beyond reports and into real-world impact. linkedin.com imacsweb.com instagram.com #SocialGrenade #GaryMay #AutomotiveDigital #G4Analytics #DataIntegrity #DealerMarketing #DigitalAccountability

How to Handle Social Media Haters | Shawn Payne & Robin Wilson Seminar Part 3

Shawn Payne and Robin Wilson break down the final steps of social dominance. Learn why showing your "Sunday Morning Chaos" sells more cars than a window sticker, and how to use TikTok Lives to establish yourself as the go-to finance expert in your city. #CarSalesExpert #TikTokLiveTips #DealershipAuthority #SocialGrenade #ShawnPayne #HandlingHaters

Find Your Viral Content Hook | Shawn Payne & Robin Wilson Seminar Part 2

Shawn Payne and Robin Wilson reveal the "Paper Plate Identity" method to help car sales professionals build an authentic personal brand that converts even with zero followers. #PersonalBranding #CarSalesHooks #AuthenticMarketing #SocialGrenade #ShawnPayne #RobinWilson

Stop Being a "Car Guy" and Start Being a Brand | Shawn Payne & Robin Wilson Seminar

Are you in the car business or the attention business? In this exclusive seminar, 25-year car veteran Shawn "GOAT" Payne and social media strategist Robin Wilson break down how to stop relying on dealership leads and start generating your own through organic social media.  Learn how Shawn went viral by simply recording his daily "desk" life and how Robin uses the "Metaverse" to solve dealership problems like the CIT list. It’s time to take every bit of the pay plan out of the owner's pocket and into yours.  Key Seminar Takeaways 1. The "Attention Business" Marketers must go where the eyes are, and the average American spends 2.7 hours a day on social media.  Social media is "The F Word"—Free.  Building a personal brand allows sales people to be entrepreneurs who let the dealership carry all the financial risk while they reap the rewards.  2. Platform Strategy: TikTok vs. Meta TikTok is for virality, eyeballs, and building a wide community.  Facebook/Instagram (Meta) is where the "money" lives, specifically targeting buyers in their late 30s to 50s.  The goal is to be consistent on Facebook for sales while using TikTok to gain a following.  3. The Paper Plate Branding Drill Shawn uses a paper plate exercise to help sales people identify their unique voice.  The Front: One unique thing about the dealership (The Taylor Group).  The Back: One unique personal trait or hobby that makes you "human" to the public.  #CarSales #SocialMediaMarketing #PersonalBranding #ShawnPayne #RobinWilson #TaylorGroup

The $47,000 Mistake: Robin Wilson on Jumpstarting Sales Team Social Media at NADA 2026

In this high-energy session from NADA 2026, Social Grenade co-founder Robin Wilson reveals why the average dealership loses $47,000 annually for every sales rep who isn't active on social media. Robin breaks down the "Confidence Crisis" facing veteran sales teams and provides a tactical, 5-post "Starter Pack" system—Knowledge, Behind the Scenes, Community, Inventory, and Personal—to transform your team into a lead-generating machine. Learn why social media is the new "virtual test drive" and how to move past vanity metrics to start real conversations that close deals.