The Social Stylist Podcast

Why I Quit the 90 Day Challenge Early: Redefining Consistency on Social Media

What happened to the infamous 90-day challenge, courtesy of the incredible Lacey Gebo? I quit early and i'm giving you the total rundown on why in today's episode. My definition of consistency doesn't look the same as a lot of social media managers out there. We're constantly hearing about how important it is to post with a high frequency. But what happens when the quality of those posts goes down dramatically? Our audience notices. My engagement was actually going down during the challenge and I had to take a step back to re-evaluate. I'm sharing this because I want you to see how you might be sabotaging your engagement by mirroring the people around you. Other people in your industry might be posting a ton of education and seeing great results. Does that mean that you should too? Not necessarily. In this episode, I'm chatting about:  * My experience with the 90 day challenge * Why I decided to quit the challenge early  * How my strategy pivoted after seeing low engagement * Forming your own definition of consistency  Follow me on instagram @luxebeautysocial! Check out my website [https://www.luxebeautysocial.com/]

Social Media is DEAD!?

I got a DM the other day that had me scratching my head, and I thought, "Let's unpack this together." So, imagine this: leaving behind a booming salon, a bustling team, and all the hair things to start a social media business . And someone says, "Why leave the comfort zone for an industry that's supposedly on life support?" Hold up, what? Social media is dead? Cue my jaw-drop moment. So, let's play detective. If you tell me social media is dead, i'm hearing "it's not working for ME" and I want to know why. The first step in moving past this limiting belief is an audit of your current page. What isn't serving you anymore? A big one I see often: using captions as short as a coffee order without any depth. It worked two years ago, but not today! Social media's evolved, but it's not dead. People crave feels and stories since 2020 hit. Influencers spill the tea on products, sure, but they make you feel why it matters. As beauty pros, we've got the golden ticket to showcase transformations and the vibes behind 'em. Get your audience to feel something, and voila! But wait, there's more. Tune in to hear the three key points I would audit in your socials if you think social media is dead. In this episode, I cover:  * Why hair shots are simply not doing the trick anymore  * Social media isn't your entire marketing strategy!  * Are you drowning your audience in educational posts?  Follow me on instagram @luxebeautysocial! Check out my website [https://www.luxebeautysocial.com/]

The Art of Leading with Integrity: Planning for Growth in 2024 and Beyond with Kelly from Scissors Make Cents

Buckle up because Kelly, @scissorsmakecents on Instagram, just dropped some serious wisdom on the Social Stylist Podcast. We're talking about everything from her journey as a salon mogul to her adventures in the online coaching realm. Picture this: Kelly, the queen of a seven-figure hair salon in Richmond, spills the tea on how she's been rocking the hair game for 14 years. But hold up, three years ago, she took a detour into the online universe and started coaching other salon owners.  In this chat, we dig deep into the nitty-gritty of growth strategies. Forget waiting for January 1st to set goals – Kelly's giving us the details on her planning process that starts way earlier than that.  And guess what? Kelly's dropping a growth tracker soon. It's like the secret weapon to measure and monitor your success. Imagine it's your salon's superhero sidekick – but for business growth. You'll definitely want to grab yours when it goes live so keep an eye out for that. We also dive into the juicy stuff about leadership skills, financial wizardry, and creating a business that's not just about the dollar bills but also about good vibes and happy clients.  Kelly's mastermind is like a business makeover – think of it as a home improvement show, but for your salon. Get ready to Maria Kondo your business! Oh, and Kelly spills the beans about a retreat in Tulum, Mexico! It's not just about business; it's about filling your cup, doing some woowoo workshops, and bonding with fellow salon superheroes. Three spots left – sign me up! So, if you're all about leveling up your salon game, check out Kelly at scissorsmakesense.com, slide into her DMs on Instagram, and get ready for a salon glow-up like never before. Let's make 2024 the year of fabulous hair, happy clients, and business success! 💇✨ Connect with Kelly: * Website [https://scissorsmakecents.com/]  * Instagram [https://www.instagram.com/scissorsmakecents/] * Linkedin [https://www.linkedin.com/in/kelly-cahen-151910270/] And if you enjoyed this episode, be sure to leave a review and share the show on socials! Word of mouth is the name of the game with podcasting<3 Follow me on instagram @luxebeautysocial! Check out my website [https://www.luxebeautysocial.com/]

Changing the Industry Standard: A Candid Conversation with the ‘UNmotivational’ educator, Krista Storm

As a new stylist, someone may have told you it was possible to make 100,000 behind the chair. But did you actually know what that would take? For today's guest, Krista Storm, she had to find out for herself. Krista became a hair stylist in 2007 and that was exactly what she was told. But she wasn't given any of the actual information about the amount of effort or time that would take. After eight years spent barely breaking 30,000, she finally found her own techniques and systems that made room for her to thrive. Now, she's a salon owner and educator changing the game for stylists with the mission to constantly evolve. I loved this conversation with Krista today. She hits the nail on the head when she describes herself as the  ‘UNmotivational’ educator. We're not getting fluff. We're not being made to feel bad about the burn out we've experienced. She's real about what it takes to make it in this business and it's such a treat. In this episode, we discuss:  * embracing your natural essence online  * showing up by starting small  * the inevitability of burn out and what you can do when it happens  * why following trends isn't getting you closer to your next dream client Connect with Krista:  * Instagram [https://www.instagram.com/kristakstorm/?hl=en] * Website [https://www.kristastorm.com/] Follow me on instagram @luxebeautysocial! Check out my website [https://www.luxebeautysocial.com/]

14. Rewriting Our Money Stories Outside of the Salon with Misty Jayne, Life and Money Coach for Hairstylists

Do you ever feel like no matter how much money you have coming through working behind the chair, you simply can’t hold on to it? It’s immediately going to bills, debt, groceries, and suddenly you’re at a loss. Well, I’ve got a treat for you today!  I had the pleasure of sitting down with my friend Misty Jayne, a life and money coach for hairstylists. As a stylist, she saw the need for financial literacy in her own life and her peers. She discusses her personal struggles with debt and burnout. Getting herself out of debt revealed a hidden passion - sharing her insights and helping stylists reach financial freedom.  A ton of advice you see online is all about how to make more. But this advice neglects to tell us how to manage the money we come by. Misty also shares what it was like showing up in a new way once she decided she wanted to pivot in her career.  It can be really intimidating at the beginning of any endeavor to start showing up publicly in a different way. We talk all about how to navigate shifts in our career with a bold approach.  In this episode, we discuss:  * How financial literacy changed Misty’s life  * The first time Misty showed up as a money expert and how that changed her life  * Overcoming the fear of judgment on social media  Connect with Misty:  * Misty's Website [https://www.mistyjayne.com/] * Misty's Instagram [https://www.instagram.com/_mistyjayne_/] * Listen to The Cash Confident Stylist Podcast on Spotify [https://open.spotify.com/show/3NDHxbUGQAqKzAiNeVkjiW] * Listen to The Cash Confident Stylist Podcast on Apple [https://podcasts.apple.com/us/podcast/the-cash-confident-stylist-podcast/id1526082702] Follow me on instagram @luxebeautysocial! Check out my website [https://www.luxebeautysocial.com/]