The Vinci Digital Blogcast

Episode 78: The Power of Optimizing Voice Search for SEO & FAQs

In this article we talk about the emergence of Voice search and how that impacts how search users access the content and information you publish on your website. Voice search also flips the keyword optimization game on its ear. Short tail keywords that are highly competitive are less desirable for voice search than long tail, question-oriented phrases such as "Italian restaurants near me that are open now" or "how much does search engine optimization cost?" While this article focuses mostly on optimization for Voice Search as it pertains to Frequently Asked Questions, the tips and methods we mention could be applied to any content.  We also talk about the use of featured snippets in Google search and why these matter for your optimization strategy. You can learn more about featured snippets here: https://www.searchenginejournal.com/featured-snippets-types/ [https://www.searchenginejournal.com/featured-snippets-types/] Read the article: https://www.vincidigital.com/the-power-of-optimizing-voice-search-for-seo-faqs/ [https://www.vincidigital.com/the-power-of-optimizing-voice-search-for-seo-faqs/]

Episode 77: Marketing Tips for Appealing to Conscious Consumers

In this article we talk about the importance of establishing culture and a strong brand story and values to appeal to more conscious consumers today. We specifically focus on several keys areas of your brand and business and highlight some better known brands that are doing a better job at redefining or articulating their brand story. These key areas include: * transparency * authenticity * telling a story * starting a real conversation * and creating brand advocates Ready the article: https://www.vincidigital.com/marketing-tips-for-appealing-to-conscious-consumers/ [https://www.vincidigital.com/marketing-tips-for-appealing-to-conscious-consumers/] Here are some of the video links we share in the article: * Love Your Melon [https://youtu.be/wU6yD2iXNVM] * Patagonia Fair Trade [https://youtu.be/Q1gIKo0kti4] * Burger King's Impossible Burger [https://youtu.be/ng4C2HMH664] * Ben & Jerry's - Save Our Swirled - Tesla Tour [https://youtu.be/rxo65keoUX0]

Episode 76: Holiday Email Marketing Campaigns: 3 Examples That Will Blow You Away

In this article we cover three different spins on a typical holiday email marketing campaign that will help generate more engagement and action from your audience. These are also some clever ways to catch the attention at the most heavy sales season of the year. These tips include:  * Adding a sense of urgency to your campaigns * Letting last-minute shoppers know when they can still get their gifts for the holidays * Cashing in on the New Year  Read the Article: https://www.vincidigital.com/3-holiday-email-marketing-campaign-examples/ [https://www.vincidigital.com/3-holiday-email-marketing-campaign-examples/]

Episode 75: Web Design 101: 3 Web Design Disasters Your Business Should Avoid

In this article we talk about three critical components to a successful and solid foundation for your website which includes: optimizing your website for mobile devices, site speed optimization, and aesthetics. This is just the tip of the iceberg! We also mention our free ebook that talks about the Top 10 mistakes small business owners make with their website and how to solve them.  Read the Article: https://www.vincidigital.com/web-design-101-3-web-design-disasters-your-business-should-avoid/ [https://www.vincidigital.com/web-design-101-3-web-design-disasters-your-business-should-avoid/] Get the free eBook: https://www.vincidigital.com/top-10-small-business-website-mistakes/ [https://www.vincidigital.com/top-10-small-business-website-mistakes/]

Episode 74: 5 Digital Marketing Statistics That Will Change the Way You Look at Marketing Online

In this article we talk about a few digital marketing statistics that you may not be aware of. And, if you are on the fence about dipping your toe in the digital marketing space, these statistics might help convince you. We cover some interesting tips about content marketing, email marketing, video content and much more.  Read the article: https://www.vincidigital.com/5-digital-marketing-statistics-that-will-change-the-way-you-look-at-marketing-online/ [https://www.vincidigital.com/5-digital-marketing-statistics-that-will-change-the-way-you-look-at-marketing-online/]