The Warm Up with Kelsey McCormick

Waitlists That Convert: How to Build Hype, Warm Leads, and Sell Before Doors Open

Welcome back to The Warm Up. Today we are talking about waitlist building… the simplest way to stack demand before you ever go on sale. I’m breaking down where a waitlist fits in your launch plan, how long to promote it, what to send once people join, and the difference between a “promo period,” a “waitlist only-sale” window, and your public launch. You’ll hear real benchmarks I use when forecasting conversions, how to adapt this for evergreen offers, and a quick setup guide so you can start today. If you want a step-by-step framework for building a waitlist that actually converts, check out Warm Waitlist Week, our self-paced program designed to help you create buzz, warm your audience, and sell before doors open, all in just one week: https://cominguproses.co/products/www [https://cominguproses.co/products/www] From the episode: QUIZ - How Hot Is Your Audience: https://cominguproses.co/pages/hotquiz Flodesk link: https://flodesk.com/c/COMINGUPROSES Join Launch Your Own Way: ⁠⁠https://cominguproses.co/lyow⁠⁠ [https://cominguproses.co/lyow] Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠https://www.speakpipe.com/1800WARMUP [https://www.speakpipe.com/1800WARMUP]

Q&A: "Starting Fresh: Building & Warming Up a New Audience"

In our first-ever Q&A episode of The Warm Up podcast, we're diving into listener questions about audience building, visibility, and launching. We chat about what it looks like to pivot into a new niche, grow an audience from the ground up, and create warm-up campaigns that actually lead to sales. We also explore why building trust matters more than chasing follower counts, how to share your work in a way that creates genuine connection, and the role visibility plays in a successful launch. We finish with a conversation about the infamous mid-launch slump, why so many people lose momentum when things go quiet, and how to keep showing up long enough to see your launch through. Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠ [https://cominguproses.co/lyow] Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP [https://www.speakpipe.com/1800WARMUP]

Work in Public: The Secret to Launching with a Ready-to-Buy Audience

In this solo episode of The Warm Up, we dive deep into one of the most powerful pre-launch strategies out there: Working in Public. Instead of hiding your process and only sharing polished end results, Kelsey breaks down how letting your audience into the real, messy, mid-journey moments builds trust, creates momentum, and gets people invested in your next launch before you even open doors. You’ll learn: * Why documenting isn’t enough—you need to build a story around your work * How to develop your main character energy and create brand recognition * Why setting a clear destination hooks your audience (hello, Frodo and Mount Doom) * How to create stakes and tension that make people root for your success * Why messy action > perfect presentation when it comes to warming up your audience If you’re gearing up for a launch—or just tired of posting random “day-in-the-life” content that leads nowhere—this episode will totally change the way you think about showing up online. Work In Public Content Examples [https://www.notion.so/Work-In-Public-Samples-200109dd210480289bc7e19ac7eba219] Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠ [https://cominguproses.co/lyow] Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP [https://www.speakpipe.com/1800WARMUP]

Warm Up for Introverts: How Da (Odd Creatives) Sold Out Her First Offer Without a Huge Audience

In this episode of The Warm Up, I sit down with Da from Odd Creatives—one of our incredible Launch Your Own Way students—who just wrapped up her first ever launch. She filled 7 client spots, hit her revenue goal, and did it without a big audience, ads, or shouting from the rooftops. We get into: * How she transitioned from scattered freelance work to a clear signature offer * The visibility + warm-up strategies that worked best on Threads and Instagram * How collaborations helped her grow her list without burning out * What it’s actually like launching when you're more introverted or camera-shy * Her favorite mindset shifts that helped her confidently show up and sell This convo is packed with insights for anyone who thinks launching “isn’t for them.” If Da can do it in a few short months... you can too. Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠ [https://cominguproses.co/lyow] Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP [https://www.speakpipe.com/1800WARMUP]

7-Figure Warm-Up Strategies with Georgia Draws a House

If your launch feels harder than it should, your audience might not be cold … you might just be warming them up the hard way. In this episode of The Warm Up, I’m chatting with Georgia Draws a House, who scaled her creative business to seven figures (without working Fridays), and she’s sharing the warm-up strategies that actually move people from “watching” to “buying.” We talk broadcast channels, cleaning your waitlist, building a hot list you can actually sell to, and the organic + paid mix that helped her grow a bigger, warmer email list. Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠ [https://cominguproses.co/lyow] Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP [https://www.speakpipe.com/1800WARMUP]